Creative Director - Brand Vision & Campaign Innovator

Fellow; San Francisco (CA); On-site; USD 185,000 - 200,000; Full time

Benefits offered by this job

Employee equity plan

401k with company contribution after 6

Medical/dental/vision insurance

Monthly Fitness Stipend

Summer Fridays

Paid Parental Leave

Generous discount on Fellow products

Best coffee anywhere

Job summary

Fellow in San Francisco seeks a Creative Director to translate our brand into a compelling Creative Vision across marketing, packaging, and campaigns. You will lead an in-house team, shape strategy, and ensure delivery with industry-leading craft.

You will champion AI, automation, and new ways of working, while collaborating with the CMO, Product, and Marketing teams to drive impact and growth for a design-forward consumer brand.

Qualifications

• 15+ years of creative experience, 5+ as Creative Director.
• Originating campaigns and inspiring a team around a vision.
• Expertise across marketing, digital, retail, product, and packaging.
• Strong leadership and collaboration to align teams.
• Operational skills including budgeting and project management.

Responsibilities

• Develop and lead the Creative Vision across marketing, photography, video, campaigns, product launches, digital, retail, events, packaging, etc.
• Originate big ideas, concept campaigns from scratch and push work beyond the obvious
• Lead, mentor, and grow a multidisciplinary in-house creative team including art direction, design, copy, and production
• Set and uphold a high creative bar and evolve brand guidelines in partnership with the team
• Be a champion for product differentiators and translate them into marketing
• Push for more daring, expressive and breakthrough creative
• Partner with CMO, Product, and Marketing to translate strategy into compelling work
• Optimize team structure, workflow, processes and tools for efficiency
• Transform how content is developed by championing AI, automation, and new ways of working
• Manage functional budget including annual planning, spend tracking, and month-end close
• Scale Fellow's internal content creation engine, a core strategic priority

Skills

Creative leadership

Brand strategy

Art direction

Team management

Executive communication

Operational planning

AI & automation advocacy

Hands-on leadership

Job description

Fellow in San Francisco seeks a Creative Director to translate our brand into a compelling Creative Vision across marketing, packaging, and campaigns. You will lead an in-house team, shape strategy, and ensure delivery with industry-leading craft.

You will champion AI, automation, and new ways of working, while collaborating with the CMO, Product, and Marketing teams to drive impact and growth for a design-forward consumer brand.