Creative Director, Brand & Audience Strategy

Themuseumofscience; Boston (MA); On-site; USD 116,000 - 145,000; Full time

Job summary

The Museum of Science in Boston seeks a Creative Director, Marketing who will own the visual identity, tone of voice, and creative standards across all consumer-facing channels, the website, digital platforms, advertising, social media, email, merchandise, and products. You’ll bridge brand strategy with audience insight to drive distinctive, confident, and culturally fluent creative.

You’ll lead brand expression for campaigns and launches, manage agency relationships, and guide internal teams.

Qualifications

• 10+ years of creative leadership experience across marketing channels.
• Agency background or equivalent experience leading teams and partners.
• Deep fluency in digital and social platforms and platform-specific language.
• Hands-on experience with AI creative tools and modern workflows.
• Data-informed with ability to translate audience insights into strategy.

Responsibilities

• Own the visual identity, tone of voice, and creative standards across all channels.
• Lead brand expression for campaigns and launches, from identity to presence.
• Collaborate with Marketing, Digital, Membership, and Communications teams.
• Provide guardrails and direction for internal teams and external partners.
• Translate institutional strategy into compelling creative direction.

Skills

Creative leadership

Brand strategy

Agency experience

Audience insight

Tools

Midjourney

Adobe Firefly

ChatGPT

Job description

The Museum of Science in Boston seeks a Creative Director, Marketing who will own the visual identity, tone of voice, and creative standards across all consumer-facing channels, the website, digital platforms, advertising, social media, email, merchandise, and products. You’ll bridge brand strategy with audience insight to drive distinctive, confident, and culturally fluent creative.

You’ll lead brand expression for campaigns and launches, manage agency relationships, and guide internal teams.