Creative Director, Block

Cash App; New York (NY); On-site; USD 252,000 - 377,000; Full time

Benefits offered by this job

Remote work

Medical insurance

Flexible time off

Retirement savings

Family planning support

Job summary

Block, Inc. in New York seeks a Creative Director to originate the big ideas for brand platforms, repositionings, and campaigns and carry them through to market across film, social, experiential, copy, and online/offline activations.

This individual contributor role leads project teams, sets the creative standard, and shapes briefs with an embedded strategy group, collaborating with marketing, product, and partnerships to ensure cohesive campaigns.

Qualifications

• Portfolio of work led as creative director: brand platforms, repositionings, campaigns, activations.
• Art direction background with strong visual judgement for multi‑medium campaigns.
• History of setting creative vision and maintaining quality standards across brands.
• Credibility with cross-functional leadership as a peer.
• Experience translating brand thinking across multiple products or lines.

Responsibilities

• Originate brand platforms and campaign‑level ideas, and own them from concept through activation.
• Reposition brands while keeping platforms coherent across brand and product surfaces.
• Hold the idea intact from first cut to final placement.
• Shape briefs alongside an embedded creative‑strategy team.
• Direct designers, writers, and production partners on the work.
• Collaborate with marketing, product, and partnerships leadership to get campaigns made.

Skills

Creative direction

Brand platforms

Campaign development

Art direction

Cross-functional collaboration

Job description

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world’s relationship with money to make it more relatable, instantly available, and universally accessible.

The Role

Block's in-house creative team builds the brand platforms and campaigns behind Cash App, Square, and Afterpay. We're hiring a creative director who originates the big idea (brand platforms, repositionings, campaign concepts) and stays with it until it's in market. Strategy sits inside creative, so you shape the brief rather than answer it, then carry the idea across every medium it lives in: film, social, experiential, copy, and online and offline activations. This is an individual contributor role. You'll lead project teams and set the creative standard.

You Will

• Originate brand platforms and campaign-level ideas, and own them from concept through activation
• Reposition brands, and keep the platform coherent across brand and product surfaces
• Hold the idea intact from first cut to final placement
• Shape the brief alongside an embedded creative-strategy team
• Direct designers, writers, and production partners on the work
• Work with marketing, product, and partnerships leadership to get campaigns made
  

You Have

• A portfolio of work you led as a creative director: brand platforms, repositionings, campaigns, activations
• An art direction background and the visual judgement to lead the idea in any medium
• A track record setting creative vision and quality standards for a brand, while staying hands-on with the work
• Credibility with cross-functional leadership as a peer
• A history of catching cultural shifts early and putting them in the work
• Experience carrying brand thinking across multiple products or business lines
• Experience working in agencies, in-house, or both
  

EEOC

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is an equal opportunity employer evaluating all employees and job applicants without regard to identity or any legally protected class. We will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.

Zone A

$251,600—$377,400 USD

Zone B

$251,600—$377,400 USD

Zone C

$251,600—$377,400 USD

Zone D

$251,600—$377,400 USD

Application Guidelines

Candidates may submit up to 9 active applications within a 60-day period. Reapplications to the same role are accepted 90 days after a previous application has been reviewed.

Use of AI in Our Hiring Process

We may use automated AI tools to evaluate job applications for efficiency and consistency. These tools comply with local regulations, including bias audits, and we handle all personal data in accordance with state and local privacy laws.

Contact us here with hiring practice or data usage questions.

Every benefit we offer is designed with one goal: empowering you to do the best work of your career while building the life you want. Remote work, medical insurance, flexible time off, retirement savings plans, and modern family planning are just some of our offering. Check out our other benefits at Block.

Block, Inc. (NYSE: XYZ) builds technology to increase access to the global economy. Each of our brands unlocks different aspects of the economy for more people. Square makes commerce and financial services accessible to sellers. Cash App is the easy way to spend, send, and store money. Afterpay is transforming the way customers manage their spending over time. TIDAL is a music platform that empowers artists to thrive as entrepreneurs. Bitkey is a simple self-custody wallet built for bitcoin. Proto is a suite of bitcoin mining products and services. Together, we’re helping build a financial system that is open to everyone.
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