Creative Director: AI-Driven Promo & Global Localization

Prime Video & Amazon MGM Studios; Seattle (WA); On-site; USD 141,000 - 191,000; Full time

Job summary

Prime Video is building the future of how the world discovers what to watch — and promotional video is where that discovery begins. Every Quick Clip and Video Sizzle is a customer's first moving impression of a title, and it has seconds to land in their language, their culture, and their emotional register.

The LEAP program is hiring a Creative Director [Video] to own the creative vision for our AI-assisted promotional video platform.

Qualifications

• 10+ years of delivering final video production for advertising or tv experience.
• 4+ years in a creative leadership role, with direct responsibility for setting and enforcing creative standards across a post-production creative team.
• Direct experience in trailer or promo editorial at a major studio, network, advertising agency or post-house.
• Demonstrated experience evaluating video assets at scale through QC, editorial review, creative operations, or post-production supervision context.
• Fluency with industry-standard post-production tooling at a level sufficient to review, annotate, and direct technical corrections.

Responsibilities

• Own the creative vision and quality standards for AI-assisted promotional content, including ethical guardrails for how AI is used in production.
• Define what "good" looks like — the bar for craft, cultural resonance, and emotional authenticity — and hold output to it across every market.
• Design and lead hybrid human-plus-AI workflows that pair AI throughput with human creative and cultural refinement, so scale never comes at the cost of quality.
• Lead the operations ramp-up of the promotional content pipeline — standing up production capacity, staffing and training the creative team, and scaling throughput to meet volume commitments across markets.
• Partner with science, product, and engineering to translate creative judgment into structured signals that improve the models over time — capturing craft, not discarding it as one-off edits.
• Drive the global expansion of AI-assisted promotional content, ensuring output is culturally and linguistically resonant market by market.
• Build and mentor a distributed creative bench, establishing the direction and standards that scale across languages and regions.
• Champion the use of AI technology in creative contexts. At Prime Video and Amazon MGM Studios, our approach to the implementation of generative AI is human-centered.

Skills

Video production

Creative leadership

Post-production tooling

Quality control (QC)

AI in post-production

Job description

Prime Video is building the future of how the world discovers what to watch — and promotional video is where that discovery begins. Every Quick Clip and Video Sizzle is a customer's first moving impression of a title, and it has seconds to land in their language, their culture, and their emotional register.

The LEAP program is hiring a Creative Director [Video] to own the creative vision for our AI-assisted promotional video platform.