Creative Director — AI-Driven Promo Art

Prime Video & Amazon MGM Studios; Culver City (CA); On-site; USD 141,000 - 191,000; Full time

Job summary

Prime Video is building the future of how the world discovers what to watch — and promotional content is where that discovery begins. The LEAP program is hiring a Creative Director [Artwork Design] to own the creative vision for our AI-assisted promotional content platform.

This is a rare role at the intersection of craft and technology. You will direct both artists and AI models, setting up the artistic and emotional bar for promotional content.

Qualifications

• 10+ years of design experience.
• 4+ years in a creative leadership role, with direct responsibility for setting and enforcing creative standards across a team.
• Proficiency with standard design and creative review tooling sufficient to evaluate assets, annotate feedback, and participate in production workflows.
• Strong written communication skills, able to produce policy-grade documentation that is precise, consistent, and usable by teams at varying levels of creative seniority.
• Experience operating inside a high-volume creative review function — QC, editorial oversight, content review, or creative operations where asset evaluation is structured, documented, and held to a repeatable standard.

Responsibilities

• Own the creative vision and quality standards for AI-assisted promotional content, including ethical guardrails for how AI is used in production.
• Define what "good" looks like — the bar for craft, cultural resonance, and emotional authenticity — and hold output to it across every market.
• Design and lead hybrid human-plus-AI workflows that pair AI throughput with human creative and cultural refinement, so scale never comes at the cost of quality.
• Lead the operations ramp-up of the promotional content pipeline — standing up production capacity, staffing and training the creative team, and scaling throughput to meet volume commitments across markets.
• Partner with science, product, and engineering to translate creative judgment into structured signals that improve the models over time — capturing craft, not discarding it as one-off edits.
• Drive the global expansion of AI-assisted promotional content, ensuring output is culturally and linguistically resonant market by market.
• Build and mentor a distributed creative bench, establishing the direction and standards that scale across languages and regions.
• Champion the use of AI technology in creative contexts. At Prime Video and Amazon MGM Studios, our approach to the implementation of generative AI is human-centered. We believe AI is an impactful tool that augments human creativity, never replacing it.

Skills

Design experience

Creative leadership

Design tooling

Written communication

High-volume review

Tools

Design tooling

Job description

Prime Video is building the future of how the world discovers what to watch — and promotional content is where that discovery begins. The LEAP program is hiring a Creative Director [Artwork Design] to own the creative vision for our AI-assisted promotional content platform.

This is a rare role at the intersection of craft and technology. You will direct both artists and AI models, setting up the artistic and emotional bar for promotional content.