Creative Director: AI-Driven Brand & Growth

Dust; New York (NY); Hybrid; USD 150,000 - 230,000; Full time

Benefits offered by this job

Equity

Health insurance

MacBook Pro / equipment

Office in NYC / SF / Paris

Job summary

Dust is seeking a Creative Director to define how Dust shows up in the world, from our website and product launches to campaigns, events, video, and the visual systems that make our brand promise credible and our product narrative compelling.

As a hands‑on leader you’ll art‑direct across channels, scale a small, world‑class creative team, and build AI‑driven workflows that let non‑designers self‑serve on‑brand work.

Qualifications

• You've led brand or creative work where the narrative came first and the visual system was built to serve it.
• Hands‑on; can art‑direct video, push pixels on a landing page, and brief freelancers.
• AI fluent; you use AI intentionally in design workflows and build systems for self‑serve on-brand work.
• Experience scaling a creative function with a small team and external partners.
• Ability to work across Paris and the US time zones with proactive, clear writing.

Responsibilities

• Define Dust's visual identity, motion, typography, and brand guidelines to be enterprise-credible.
• Lead creative direction across website, product launches, campaigns, events, GTM and assets.
• Create an operating model for brand design and manage freelancers and agencies.
• Scale creative with AI, codifying guidelines into templates and reusable components.

Job description

Dust is seeking a Creative Director to define how Dust shows up in the world, from our website and product launches to campaigns, events, video, and the visual systems that make our brand promise credible and our product narrative compelling.

As a hands‑on leader you’ll art‑direct across channels, scale a small, world‑class creative team, and build AI‑driven workflows that let non‑designers self‑serve on‑brand work.