Creative Director

World Food Program USA; Vermont; On-site; USD 130,000 - 135,000; Full time

Job summary

World Food Program USA seeks a Creative Director to lead and evolve the nonprofit's creative vision in support of its brand strategy. You will manage a team of creatives, deliver multimedia campaigns, and collaborate across digital, events, partnerships, and advocacy to engage donors and grow support.

The role combines strategic leadership with hands-on execution, overseeing digital products, print materials, and brand guidelines while driving audience growth and revenue opportunities.

Qualifications

• Bachelor's degree or equivalent experience in design, marketing, or related field.
• A strong portfolio demonstrating leadership across campaigns.
• 8–12+ years in brand marketing or creative strategy with 4+ years leading teams.
• Experience managing in-house and external agencies.
• Familiarity with AI-enabled tools and creative workflows.
• Front-end development and UX/UI experience preferred.
• Excellent communication and writing skills.
• Strong project and budget management skills.
• Interest in humanitarian work and global hunger.

Responsibilities

• Lead the development of story-driven multimedia assets across digital, print, events, co-branded partnerships, and donor touchpoints.
• Build and execute World Food Program USA's inaugural YouTube strategy.
• Co-lead cross-functional creative brainstorms to drive audience engagement, donor acquisition, and revenue.
• Mentor and manage the creative team to design interactive digital products (websites, digital media, short-form video) and select print materials.
• Develop and execute a comprehensive multimedia content strategy aligned with the organization's 5-year strategic plan.
• Oversee the evolution and maintenance of brand guidelines covering logos, voice, tone, and visual style, and ensure compliance across the organization.
• Conduct market research and audience analysis to identify brand growth opportunities.
• Manage creative budgets, vendor and agency relationships, timelines, and multiple campaigns simultaneously.
• Establish and track KPIs related to brand health, awareness, engagement, and audience growth, and use performance data to inform decisions.
• Review and approve brand assets from team members to ensure quality and consistency.

Skills

Creative leadership

Brand marketing

Donor/audience experience

Front-end development

UX/UI

Project management

Stakeholder management

Budget management

Communication skills

Mentoring / team management

Education

Bachelor's degree in design/marketing-related field

MFA preferred

Tools

AI-enabled tools

Front-end languages: HTML/CSS/JS/PHP

Job description

World Food Program USA is a nonprofit organization that supports the United Nations World Food Programme by raising funds, awareness, and political will to combat global hunger. Based in Washington, DC, the organization works across digital, events, partnerships, and advocacy to engage donors and the public in its humanitarian mission.

The role

The Creative Director is the organization's lead creative strategist, responsible for shaping and growing its creative vision in support of a broader brand strategy. The role oversees a team of creatives and is accountable for delivering multimedia content and campaigns that raise awareness about global hunger, engage existing donors, and convert new audiences into supporters. The position requires both strategic leadership and hands-on creative execution, and involves close collaboration with teams across digital marketing, brand experience, storytelling, external affairs, and development.

What you would do

• Lead the development of story-driven multimedia assets across digital, print, events, co-branded partnerships, and donor touchpoints, ensuring a consistent and mission-driven brand experience.
• Build and execute World Food Program USA's inaugural YouTube strategy, turning the channel into a human storytelling platform.
• Co-lead cross-functional creative brainstorms with external affairs and other teams to drive audience engagement, donor acquisition, and revenue.
• Mentor and manage the creative team to design interactive digital products (websites, digital media, short-form video) and select print materials, applying best practices in design and technology (front-end development, UX/UI with HTML, CSS, JavaScript, and PHP is preferred).
• Develop and execute a comprehensive multimedia content strategy aligned with the organization's 5-year strategic plan, designed to convert audiences into one-time and recurring donors.
• Oversee the evolution and maintenance of brand guidelines covering logos, voice, tone, and visual style, and ensure compliance across the organization.
• Conduct market research and audience analysis to identify brand growth opportunities.
• Manage creative budgets, vendor and agency relationships, timelines, and multiple campaigns simultaneously.
• Establish and track KPIs related to brand health, awareness, engagement, and audience growth, and use performance data (conversion rates, cost per donor, A/B tests) to inform strategic decisions.
• Review and approve brand assets from team members to ensure quality and consistency.

What they are looking for

• Bachelor's degree in graphic design, visual communication, fine arts, advertising, film or media production, communications, marketing, or a related field (or equivalent professional experience); an MFA is preferred.
• A strong portfolio demonstrating creative leadership across brand campaigns and multimedia work.
• 8 to 12 or more years in brand marketing, creative strategy, or donor/audience experience, including at least 4 years managing and developing creative teams.
• Knowledge of editorial, storytelling, and visual functions sufficient to oversee a creative studio.
• Training or certification in motion design, video production, or digital and social content.
• Proven track record of producing high-quality work in-house and managing agencies, freelancers, and pro bono partners.
• Familiarity with AI-enabled creative tools and workflows, with sound judgment about when to use them.
• Front-end development and UX/UI experience with HTML, CSS, JavaScript, and PHP (highly preferred).
• Strong project management and stakeholder management skills, with demonstrated success managing creative teams and budgets.
• Excellent communication, presentation, writing, grammar, and proofreading skills.
• Highly organized, collaborative, efficient, and flexible self-starter.
• Interest in humanitarian assistance, international development, or global hunger.

Working arrangements

The role is based on-site at World Food Program USA's Washington, DC office (20006). No travel is required.

Pay and benefits

$129,900 - $134,900 per year.