Creative Director

Engine; United States; Hybrid; USD 158,000 - 218,000; Full time

Benefits offered by this job

Competitive base salary

Equity and/or variable pay

Hybrid/Remote work options

Job summary

Engine is seeking a visionary Creative Leader to own the AI-assisted creative engine and scale high-volume, on-brand work. You’ll design end-to-end creative pipelines, build tools, guardrails, and QA systems, partnering with Growth to accelerate output while maintaining taste and originality.

You’ll lead a team of designers, editors, AI specialists, and producers in a fast-moving, AI-forward environment, with hybrid or remote work options and a competitive compensation package.

Qualifications

• Experience in creative strategy or creative leadership with measurable business impact.
• Portfolio spanning experiential or event creative and performance-driven digital work.
• Hands-on fluency with generative AI and creative technology.

Responsibilities

• Design end-to-end creative pipeline: workflows, prompt libraries, components, guardrails, asset databases.
• Drive innovation in applying AI to stand out and establish QA systems for scale.
• Lead creative for events, conferences, activations, and field moments with brand alignment.

Skills

Creative leadership

AI fluency

Brand storytelling

Team leadership

Performance-driven

Tools

Midjourney

Runway

Firefly

ElevenLabs

Job description

About Engine

About Engine At Engine, we’re transforming business travel into something personalized, rewarding, and simple. For too long, managing travel and spend has been overwhelming and fragmented — we’re here to change that. We believe the future of travel should be seamless and powered by technology that delights customers at every step. That’s why we’re building a platform that brings together corporate travel, a powerful charge card, and modern spend management in one place. To make this vision real, we’re looking for exceptional, mission-driven people to help redefine how businesses manage and experience travel. More than 30,000 companies already rely on Engine to support over 1 million travelers and billions in annual bookings each year. Cash flow positive with rapid growth, we pair exclusive Engine-only rates, industry-leading rewards, and intelligent automation to help businesses save money while delivering world-class personalization and convenience. Backed by Telescope Partners, Blackstone, and Permira, Engine has been recognized as one of the fastest-growing travel and fintech platforms in North America, with honors including the Deloitte Fast 500 and Built In’s Best Places to Work.

Your Mission

Create across the entire customer journey. Growth touches every stage from the first impression in a paid ad, printed asset, or event through the website, lifecycle, in-product moments, and beyond. You’ll own the creative that shows up across all of it and build the automation, tooling, and workflows behind a creative engine capable of producing distinctive, high-performing, on-brand work at scale. You’ll make AI a core part of how we create while maintaining a high bar for taste, craft, and originality. This is a role for a creative leader who wants to build as much as they lead shaping the work, the systems, and ultimately the team behind it.

What You’ll Own

The AI-assisted creative engine. Design the end-to-end creative pipeline: workflows, prompt libraries, components, guardrails, asset databases, and tool stacks that allow us to ship high volumes of quality creative quickly. Drive real innovation in how we apply AI to stand out, and establish the QA systems that keep quality high as output scales. New tools and approaches to creative production. Continuously experiment with emerging creative technology, agencies, and production models. Partner with Growth’s technical resources to leverage open-source libraries and build new capabilities that increase the speed, quality, and scale of creative production. Creative as targeting. Treat creative as an audience filter and a growth lever. Build frameworks for high-performing creative territories, connect testing insights and customer behavior to new ideas, and diagnose what’s working through signals like hook rate, hold rate, conversion, and creative decay. The bridge between brand and scale. Work closely with Engine’s Brand team to translate creative and narrative into Engine’s brand systems while finding new ways to scale performance without losing what makes the brand distinctive. In-person and experiential creative. Lead creative for events, conferences, activations, and field moments. Design experiences that make the brand felt, earn attention in the room, and create stories and assets that travel far beyond the event itself. Brand-distinctive, entertainment-first work. Ship creative that earns its media spend: bold, memorable, and unmistakably Engine. Bring flagship ideas that break category conventions while keeping the creative pipeline fresh ahead of fatigue. Testing velocity. Partner with Growth on structured testing frameworks, concept logs, and learning agendas so every cycle compounds into smarter, stronger creative.

The creative team

Lead and develop designers, editors, AI specialists, and producers. Set the creative bar, stay close to the work, and deploy your own craft when it counts. Build a culture that values experimentation, speed, accountability, and exceptional creative standards.

How We’ll Measure Success

Leading indicators include testing velocity, volume of test-ready assets shipped, creative performance signals such as hook rate and hold rate, and reach generated from in-person moments. Lagging indicators include efficient acquisition and pipeline driven by creative and events, with creative quality and brand fit maintained as output scales.

What You’ll Bring

Extensive experience in creative strategy or creative leadership, with a track record of innovation and measurable business impact. A portfolio that spans both experiential or event creative and performance-driven digital work. Hands‑on fluency with generative AI and creative technology including tools like: Midjourney, Runway, Firefly, ElevenLabs, automation platforms and the ability to turn them into scalable creative systems. Strong direct-response instincts: you can diagnose hooks, understand why creative performs, and know what makes work-effective platform by platform. A systems-builder mindset. You naturally think in workflows, SOPs, pipelines, and ways to increase creative velocity without compromising quality. Craft pedigree in copy, art direction, design, or video that grounds your strategic judgment. Strong performance fluency: you’re comfortable with the metrics and know how to translate data and creative signals into the next iteration. Experience leading and developing creative talent while remaining close enough to the work to contribute directly when needed. Visionary and pragmatic, with high agency and an appetite for building in a fast-moving, AI-forward environment.

Compensation

Our compensation packages are based on several factors, including your experience, expertise, and location. In addition to a competitive base salary, total compensation may include equity and/or variable pay (OTE). Base Pay Range $157,505 — $218,000 USD

The Engine Edge: Perks & Compensation

• Compensation: Competitive base pay tied to role and experience, with opportunities for bonuses, commissions, and equity.
• Benefits: Check out our full list at engine.com/culture.

Environments for Success

Different roles have different needs in terms of the environments that drive success which is why we have a hybrid-hub model. Whether you are in one of our amazing offices or fully remote, we’ll make sure you have what you need to succeed. Perks and benefits may vary based on employment type, location, and more.

Ready to Build the Future of Work Travel? Join us on our mission to transform how work travel works—for businesses, for travelers, and for the industry.