Creative Director

Motive; San Francisco (CA); On-site; USD 207,000 - 285,000; Full time

Benefits offered by this job

Health benefits

Dental & vision benefits

Paid time off

Disability insurance

Life insurance

401k

Job summary

Motive is hiring a Creative Director to shape and lead Motive's brand across web and product experiences. You will guide a multidisciplinary in-house studio, spanning copy, video, and design, with a focus on world-class campaigns and major brand moments.

You will collaborate with Marketing and executives to translate business goals into memorable creative work. You will manage a global team across North America, Mexico, and Pakistan, advancing AI-assisted workflows while maintaining high craft

Qualifications

• 10+ years in creative, brand, or agency roles.
• Experience leading multidisciplinary teams.
• Strong portfolio across brand, campaigns, and events.
• Ability to lead major brand moments from concept to delivery.
• AI-forward mindset with practical craft judgment.
• Excellent communication and executive presentation skills.
• Comfort working in a fast-paced environment.

Responsibilities

• Own creative and brand direction for Motive across touchpoints.
• Lead across copy, video, and design to unify work.
• Guide creative direction for web and digital experiences.
• Own creative vision for major brand moments like Vision and conferences.
• Lead launches, campaigns, and executive storytelling.
• Evolve brand systems; ensure consistency across regions.

Skills

Creative leadership

Brand strategy

Web & digital

Executive storytelling

AI tools

Stakeholder influence

Portfolio work

Cross-regional teamwork

Tools

Figma

Job description

Who We Are

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Who We Are

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.

Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.

Visit gomotive.com to learn more.

About The Role

The Brand Studio team is responsible for shaping and expressing Motive's brand across every touchpoint, bringing clarity, consistency, and creativity to how we show up in the world. From integrated campaigns and product storytelling to always-on brand systems, we help Motive scale visually while staying distinctive, credible, and human. We collaborate closely with marketing, product marketing, content, growth, and regional teams to turn strategy into world-class creative work.

As our Creative Director, you'll set the creative vision for Motive's brand and lead a multidisciplinary in-house studio across copy, video, and design, while guiding creative direction for how the brand shows up on web and digital experiences. You'll lead through managers and build and grow a globally distributed creative team across North America and Pakistan. You'll own the creative vision for Motive's biggest brand moments, including Vision, our annual customer conference, and partner closely with Marketing and the executive team to turn business goals into clear, memorable creative.

You'll also shape how Brand Studio works: moving at a fast pace, using AI thoughtfully across the creative process, and building the systems, processes, and partnerships that help the team deliver with greater speed, quality, and consistency. This is an opportunity to define the next chapter of Motive's brand while helping a growing creative organization do its best work.

What You'll Do

Creative Vision & Cross-Disciplinary Leadership

• Own creative and brand direction for Motive, setting a high bar for craft, consistency, and brand expression across every touchpoint.
• Lead across copy, video, and design, with the craft knowledge to guide each discipline and bring them together into integrated work.
• Guide creative direction for web and digital experiences, shaping how the Motive brand shows up on web alongside copy, video, and design.
• Own the creative vision for major brand moments, including Vision, Motive's annual customer conference.
• Lead creative direction for product launches, integrated campaigns, and executive storytelling.
• Guide the evolution of Motive's brand identity and ensure the brand system is applied consistently across regions, channels, and formats, including web.

Team Leadership & Global Collaboration

• Lead, mentor, and grow a multidisciplinary creative team across design, copy, video, motion, and creative production, including managers who lead their own teams.
• Build the team for what's next: shape the team structure, hire strong talent, and develop future creative leaders.
• Establish clear creative standards, feedback rituals, and development paths that raise team performance and morale.
• Foster strong collaboration across the US, Mexico, and Pakistan, ensuring clarity, alignment, and creative cohesion across time zones.
• Act as a trusted creative partner to regional and global marketing teams.

Process, Systems & Scale

• Lead an AI-forward way of working, bringing AI-assisted workflows into ideation, exploration, localization, and production to improve speed and scale without compromising craft, originality, or brand integrity.
• Keep the team moving at a fast pace, with clear intake, ownership, and decision rights so the most important work gets senior creative attention.
• Build and maintain scalable brand systems, toolkits, templates, and documentation that help teams move faster without sacrificing brand integrity.
• Partner with Product Design, Web, Marketing Ops, Content, and other teams to ensure creative workflows integrate seamlessly with broader marketing systems and processes.

Stakeholder Partnership & Influence

• Partner closely with Marketing Leadership to turn launches and positioning into compelling creative concepts and campaigns.
• Partner with executives on brand direction and executive storytelling, and confidently present creative strategy, rationale, and recommendations to executive audiences.
• Translate marketing and business objectives into clear, compelling creative solutions.
• Balance creative ambition with practical execution, timelines, and resources.

What We're Looking For

• 10+ years of experience in creative, brand, or agency roles, including significant experience leading multidisciplinary creative teams.
• Real people leadership experience, including managing managers and building and growing a creative team.
• Deep understanding of copy, video, and design, with a track record of leading integrated work across all three, plus experience guiding creative for web and digital experiences.
• Strong portfolio demonstrating world-class brand, campaign, video, and integrated marketing work, including large-scale brand moments such as conferences, launches, or events.
• Experience owning the creative vision for major brand moments from concept through delivery, working with internal teams and external partners.
• An AI-forward mindset, with hands-on experience using AI tools to improve creative workflows, paired with sound judgment about craft and brand integrity.
• Comfort working at a fast pace and managing multiple high-priority projects while keeping quality high.
• Proven experience leading and developing creative teams across regions or time zones.
• Experience building or evolving brand systems and scalable creative processes, with fluency in collaborative tools like Figma.
• Strong conceptual thinking paired with exceptional attention to craft and detail.
• Ability to sell creative ideas and influence stakeholders, including product marketing and executives, with clarity and confidence.
• Excellent communication and presentation skills, with comfort presenting to executive audiences.

Pay Transparency

Your compensation may be based on several factors, including education, work experience, and certifications. For certain roles, total compensation may include restricted stock units. Motive offers benefits including health, pharmacy, optical and dental care benefits, paid time off, sick time off, short term and long term disability coverage, life insurance as well as 401k contribution (all benefits are subject to eligibility requirements). Learn more about our benefits by visiting Motive Perks & Benefits.

The compensation range for this position will depend on where you reside. For this role, the compensation range is:

United States

$207,000—$285,000 USD

Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.

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Non-compete covenant terms in all other jurisdictions will be subject to the applicable statutory requirements, including but not limited to, procedures, industry related prohibitions, or salary and compensation thresholds.

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