Creative Director

Checkr, Inc.; San Francisco (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Checkr, Inc. is seeking a Creative Director, Head of Brand to set the creative vision and own the refreshed brand identity. You will lead Brand Studio, shape campaigns, and partner with executives to align brand with go-to-market priorities.

You’ll supervise the development of systems, standards, and tools, including AI-assisted processes, ensuring high craft and consistency across channels as the company scales.

Responsibilities

• Set and lead the creative vision for Checkr, translating brand strategy into distinctive ideas, campaigns, and experiences that build recognition and strengthen the brand.
• Own and evolve Checkr's newly refreshed brand identity system — visual language, voice, and design standards — ensuring consistent application while pushing brand creative as the company scales.
• Lead and inspire the Brand Studio team with mentorship and craft, exploring AI tools to extend the team's capabilities without replacing human artistry.
• Lead development of high-impact brand campaigns from concept through execution across channels and formats.
• Build brand into an operating system with standards, briefs, reviews, and decision rights, including AI-powered self-serve tools for other teams.
• Define and track brand health metrics to measure awareness, sentiment, and consistency beyond campaigns.
• Own creative execution and exercise final judgment on high-visibility moments, ensuring strategic soundness and high craft, including knowing when AI work is off-brand.
• Advise executives on brand positioning and align brand strategy with go-to-market priorities.

Job description

About Checkr

Checkr is building the data platform to power safe and fair decisions. Over 140,000 companies and millions of people rely on Checkr for AI verification in the moments that matter most: getting a new job, a new place to live, a car ride, childcare, even a date. Customers include Uber, Pennymac, Airbnb, Doordash, and Anthropic.

About Checkr

Checkr is building the data platform to power safe and fair decisions. Over 140,000 companies and millions of people rely on Checkr for AI verification in the moments that matter most: getting a new job, a new place to live, a car ride, childcare, even a date. Customers include Uber, Pennymac, Airbnb, Doordash, and Anthropic. We’re a team that thrives on solving complex problems with innovative solutions that advance our mission. Checkr is recognized on Forbes Cloud 100 2025 List and is a Y Combinator 2024 Breakthrough Company.

About The Team/role

Reporting to Checkr's VP of Marketing, the Creative Director, Head of Brand will set the creative vision for how Checkr shows up in the world, while owning and evolving our newly refreshed brand identity.

What You’ll Do

• Set and lead the creative vision for Checkr, translating brand strategy into distinctive ideas, campaigns, and experiences that build recognition and strengthen the brand over time
• Own and evolve Checkr's newly refreshed brand identity system — visual language, voice, and design standards — ensuring it's applied consistently and thoughtfully while continuing to push the brand creatively as the company scales
• Lead and inspire the Brand Studio team, raising the creative bar through strong direction, mentorship, and a high standard of craft, while continually exploring new ways of working — including AI tools and processes — used additively to extend the team's craft, never in place of it
• Lead the development of high-impact brand campaigns and creative platforms from concept through execution, bringing strong creative judgment to work across channels and formats
• Build brand into an operating system — standards, briefs, review cycles, and clear decision rights — paired with AI-powered, self-serve tools, and partner across Checkr to put those tools directly in every team's hands
• Define and track brand health (awareness, sentiment, consistency) to measure the impact of brand investment beyond individual campaigns
• Own creative execution and exercise final judgment on high-visibility brand moments — from campaigns and product launches to executive communications — ensuring the work is strategically sound, creatively distinctive, and executed at a high level of craft, including knowing when AI-generated work is off-brand or needs a human hand
• Advise Checkr's executives on brand positioning and narrative, and partner with Marketing leadership to align brand strategy with go-to-market priorities