Brand Creative Director & Vision Leader

Checkr, Inc.; San Francisco (CA); On-site; USD 180,000 - 240,000; Full time

Job summary

Checkr, Inc. is seeking a Creative Director, Head of Brand to set the creative vision and own the refreshed brand identity. You will lead Brand Studio, shape campaigns, and partner with executives to align brand with go-to-market priorities.

You’ll supervise the development of systems, standards, and tools, including AI-assisted processes, ensuring high craft and consistency across channels as the company scales.

Responsibilities

• Set and lead the creative vision for Checkr, translating brand strategy into distinctive ideas, campaigns, and experiences that build recognition and strengthen the brand.
• Own and evolve Checkr's newly refreshed brand identity system — visual language, voice, and design standards — ensuring consistent application while pushing brand creative as the company scales.
• Lead and inspire the Brand Studio team with mentorship and craft, exploring AI tools to extend the team's capabilities without replacing human artistry.
• Lead development of high-impact brand campaigns from concept through execution across channels and formats.
• Build brand into an operating system with standards, briefs, reviews, and decision rights, including AI-powered self-serve tools for other teams.
• Define and track brand health metrics to measure awareness, sentiment, and consistency beyond campaigns.
• Own creative execution and exercise final judgment on high-visibility moments, ensuring strategic soundness and high craft, including knowing when AI work is off-brand.
• Advise executives on brand positioning and align brand strategy with go-to-market priorities.

Job description

Checkr, Inc. is seeking a Creative Director, Head of Brand to set the creative vision and own the refreshed brand identity. You will lead Brand Studio, shape campaigns, and partner with executives to align brand with go-to-market priorities.

You’ll supervise the development of systems, standards, and tools, including AI-assisted processes, ensuring high craft and consistency across channels as the company scales.