Creative Director

Goodwin; New York (NY); On-site; USD 180,000 - 235,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

Professional development opportunities

Employee recognition programs

Employee discounts

Job summary

Goodwin is looking for a Creative Director to lead its global creative function, requiring 12+ years in creative roles and exceptional leadership skills. You will define the firm's creative vision, oversee execution, and mentor a high-performing team.

Responsibilities include building creative strategies that align with Goodwin's brand and business objectives. The position offers a competitive salary of $180,000 - $235,000 and robust benefits, including health insurance and professional development opportunities.

Qualifications

• 12+ years of proven work experience in creative roles.
• 5+ years in a leadership role overseeing integrated creative functions.
• Experience working within a workflow management tool.

Responsibilities

• Define and lead the firm’s global creative vision.
• Oversee creative design and copywriting projects from ideation to execution.
• Lead, mentor, and motivate a high-performing team across creative disciplines.

Skills

Creative leadership

Brand strategy

Project management

Communications

Team building

Education

Bachelor’s degree in design, marketing, communications, or related field

Job description

Join Goodwin’s Global Operations Team, and make a real impact on a global scale. At Goodwin, we work with some of the world’s most successful and innovative investors, entrepreneurs and disruptors in the life sciences, private equity, real estate, technology and financial industries, and where they converge. As part of the Global Operations Team – all business professionals at the firm – you’ll collaborate with colleagues from varied backgrounds and experiences, fostering an environment where cross‑functional learning, networking, and collaboration are at the core of what we do.

Here, we’re not just supporting a law firm; we’re partnering with attorneys and clients to deliver cutting‑edge solutions in high‑stakes litigation and dispute resolution, world‑class regulatory compliance and advisory services, and complex transactions. Our commitment to integrity, ingenuity, agility, and ambition drives us, and we’re proud to have been recognised as the “Best Business Team” by The American Lawyer.

This is your opportunity to grow professionally in a dynamic, global environment, surrounded by forward‑thinking peers.

As the Creative Director, you will own and oversee all aspects of Goodwin’s global creative function. You’ll develop a deep understanding of the firm’s brand, and work to elevate and evolve it on a consistent, ongoing basis. You’ll build and lead a best‑in‑class team to deliver compelling, differentiated, and high‑impact creative solutions that elevate Goodwin’s brand and support its strategic priorities.

What You Will Do

Creative and Brand Strategy

• Define and lead the firm’s global creative vision, ensuring alignment with brand and marketing strategy and business objectives
• Develop a deep understanding of the Goodwin brand and continuously elevate and evolve its expression across all channels
• Translate marketing goals into clear, compelling, and novel creative solutions
• Partner with senior stakeholders to shape and prioritize creative initiatives that support key firm priorities
• Own and maintain the firm’s brand guidelines for visual identity and voice and tone; continuously refine and evolve them to ensure they remain modern, differentiated, and impactful

Creative Execution

• Oversee all creative design and copywriting projects and initiatives end‑to‑end from ideation through execution, with a relentless focus on the details that distinguish final outputs from “good enough” to exceptional
• Ensure consistency in visual identity, voice, and tone across all channels and formats spanning digital, print, motion/video, and experiential
• Lead team in developing memorable branded solutions for priority marketing campaigns, events, and initiatives; collaborate closely with other Marketing & Communications and stakeholder teams to ensure objectives are met
• Oversee and manage relationships with vendors, agencies, and offshore production resources to ensure quality, efficiency, and excellence in execution

Team Leadership

• Lead, mentor, and motivate a high‑performing team across creative disciplines
• Build, expand, and optimize team capabilities and structure to support the growing scope of the Marketing team and broader department
• Foster a culture of creativity, collaboration, accountability, and continuous improvement
• Ensure effective resourcing and workload management across creative projects and priorities

Operations and Process

• Optimize creative workflows, processes, and tools to drive efficiency and scalability in close collaboration with team members in other Marketing functions including Marketing Strategy, Operations, and Technology
• Introduce new formats, storytelling approaches, and technologies to enhance creative outputs
• Encourage experimentation and the adoption of new creative techniques, tools, and trends

Who You Are

• A visionary creative leader with a strong portfolio of impactful, multi‑channel work
• A strategic, big‑picture thinker who can translate complex business objectives into compelling creative solutions
• An exceptional communicator and collaborator, able to influence and align stakeholders across all levels
• A hands‑on leader who can both set direction and dive into execution when needed
• A builder of high‑performing teams with a passion for mentoring and developing talent
• Deeply invested in brand quality, creative excellence, and continuous improvement
• Detail‑oriented, disciplined, and relentless in the pursuit of exceptional work
• Able to manage multiple projects and deadlines in a fast‑paced environment without sacrificing craft or precision

Other Requirements

• 12+ years of proven work experience in creative roles, with 5+ years in a leadership role overseeing integrated creative functions including design and copywriting
• Bachelor’s degree in design, marketing, communications, advertising, or related field, or equivalent experience
• Experience building and scaling a creative team
• In‑house/brand‑side and professional services experience preferred
• Experience working within a workflow management tool; Workfront knowledge a plus
• A portfolio will be requested and is required as part of the application process
• Occasional travel to other offices and site visits

Benefits And More

At Goodwin, you will discover your next career opportunity with a rewarding compensation package and comprehensive benefits, including:

• Health, dental, and vision insurance
• Life and disability insurance
• Retirement & Savings Plan
• Emergency back‑up child and adult care
• Paid vacation, sick time off, and holidays
• Professional development and career advancement opportunities
• Employee recognition and reward programs
• Employee wellness and assistance programs
• Employee discounts and perks

This position is eligible for overtime: No

The Target Salary Range For This Position Varies By Location And Is Commensurate With Relevant Experience: $180,000.00 - $235,000.00