Creative Director

Goodwin Procter Boston; New York (NY); On-site; USD 180,000 - 235,000; Full time

Job summary

Goodwin Procter seeks a Creative Director to own and elevate the firm’s global creative function. You will shape the brand, lead a best-in-class team, and deliver differentiated, high-impact work across channels.

This role requires translating complex business objectives into strategic, compelling creative solutions. The leader will manage vendors and offshore resources, ensure brand consistency, and drive continuous improvement in creative processes while collaborating with Marketing and

Qualifications

• 12+ years of proven work experience in creative roles.
• 5+ years in a leadership role overseeing integrated creative functions including design and copywriting.
• Experience building and scaling a creative team.
• In-house/brand-side and professional services experience preferred.
• Portfolio requested as part of the application process.

Responsibilities

• Define and lead the firm’s global creative vision aligned with brand and marketing strategy.
• Oversee all creative design and copywriting projects end-to-end from ideation to execution.
• Ensure visual identity, voice, and tone consistency across channels (digital, print, motion, experiential).
• Lead and mentor a high-performing team; optimize resources and workload management.

Skills

Creative leadership

Brand strategy

Team building

Cross-functional collaboration

Education

Bachelor’s degree in design

Equivalent experience

Tools

Workfront

Job description

## Creative DirectorApplylocations: New Yorktime type: Full timeposted on: Posted 7 Days Agojob requisition id: R04241**Join Goodwin’s Global Operations Team, and make a real impact on a global scale.** At Goodwin, we work with some of the world’s most successful and innovative investors, entrepreneurs and disruptors in the life sciences, private equity, real estate, technology and financial industries, and where they converge. As part of the Global Operations Team – all business professionals at the firm – you’ll collaborate with colleagues from varied backgrounds and experiences, fostering an environment where cross-functional learning, networking, and collaboration are at the core of what we do. **Here, we’re not just supporting a law firm; we’re partnering with attorneys and clients to deliver cutting-edge solutions** in high-stakes litigation and dispute resolution, world-class regulatory compliance and advisory services, and complex transactions. Our commitment to integrity, ingenuity, agility, and ambition drives us, and we’re proud to have been recognised as the “Best Business Team” by The American Lawyer. This is your opportunity to grow professionally in a dynamic, global environment, surrounded by forward-thinking peers.As the Creative Director, you will own and oversee all aspects of Goodwin’s global creative function. You’ll develop a deep understanding of the firm’s brand, and work to elevate and evolve it on a consistent, ongoing basis. You’ll build and lead a best-in-class team to deliver compelling, differentiated, and high-impact creative solutions that elevate Goodwin’s brand and support its strategic priorities.**What You Will Do:***Creative and Brand Strategy** Define and lead the firm’s global creative vision, ensuring alignment with brand and marketing strategy and business objectives* Develop a deep understanding of the Goodwin brand and continuously elevate and evolve its expression across all channels* Translate marketing goals into clear, compelling, and novel creative solutions* Partner with senior stakeholders to shape and prioritize creative initiatives that support key firm priorities* Own and maintain the firm’s brand guidelines for visual identity and voice and tone; continuously refine and evolve them to ensure they remain modern, differentiated, and impactful*Creative Execution** Oversee all creative design and copywriting projects and initiatives end-to-end from ideation through execution, with a relentless focus on the details that distinguish final outputs from “good enough” to exceptional* Ensure consistency in visual identity, voice, and tone across all channels and formats spanning digital, print, motion/video, and experiential* Lead team in developing memorable branded solutions for priority marketing campaigns, events, and initiatives; collaborate closely with other Marketing & Communications and stakeholder teams to ensure objectives are met* Oversee and manage relationships with vendors, agencies, and offshore production resources to ensure quality, efficiency, and excellence in execution*Team Leadership** Lead, mentor, and motivate a high-performing team across creative disciplines* Build, expand, and optimize team capabilities and structure to support the growing scope of the Marketing team and broader department* Foster a culture of creativity, collaboration, accountability, and continuous improvement* Ensure effective resourcing and workload management across creative projects and priorities*Operations and Process** Optimize creative workflows, processes, and tools to drive efficiency and scalability in close collaboration with team members in other Marketing functions including Marketing Strategy, Operations, and Technology* Introduce new formats, storytelling approaches, and technologies to enhance* creative outputs* Encourage experimentation and the adoption of new creative techniques, tools, and trends**Who You Are:*** A visionary creative leader with a strong portfolio of impactful, multi-channel work* A strategic, big-picture thinker who can translate complex business objectives into compelling creative solutions* An exceptional communicator and collaborator, able to influence and align stakeholders across all levels* A hands-on leader who can both set direction and dive into execution when needed* A builder of high-performing teams with a passion for mentoring and developing talent* Deeply invested in brand quality, creative excellence, and continuous improvement* Detail-oriented, disciplined, and relentless in the pursuit of exceptional work* Able to manage multiple projects and deadlines in a fast-paced environment without sacrificing craft or precision**Other Requirements:*** 12+ years of proven work experience in creative roles, with 5+ years in a leadership role overseeing integrated creative functions including design and copywriting* Bachelor’s degree in design, marketing, communications, advertising, or related field, or equivalent experience* Experience building and scaling a creative team* In-house/brand-side and professional services experience preferred* Experience working within a workflow management tool; Workfront knowledge a plus* A portfolio will be requested and is required as part of the application process* Occasional travel to other offices and site visits#LI-GK1**Benefits and More**At Goodwin, you will discover your next career opportunity with a rewarding compensation package and comprehensive benefits, including:* Health, dental, and vision insurance* Life and disability insurance* Retirement & Savings Plan* Emergency back-up child and adult care* Paid vacation, sick time off, and holidays* Professional development and career advancement opportunities* Employee recognition and reward programs* Employee wellness and assistance programs* Employee discounts and perksThis position is eligible for overtime: NoThe Target Salary Range For This Position Varies By Location And Is Commensurate With Relevant Experience: $180,000.00 - $235,000.00