Creative Director

Artsy; New York (NY); Hybrid; USD 175,000 - 220,000; Full time

Benefits offered by this job

Competitive salary and equity

Flexible time off

Comprehensive healthcare benefits

Professional development opportunities

Engaging internal programming

Job summary

Artsy is seeking a Creative Director to transform the brand and visual identity of Artsy and Artnet. This role is pivotal, working closely with growth marketing, content, and leadership to define brand positioning and ensure a cohesive brand experience.

You will drive brand strategy, manage a creative team, and implement scalable design frameworks across all customer touchpoints. The role requires significant experience in brand development within consumer-focused environments.

Qualifications

• Significant experience leading brand and visual identity work.
• Experience with consumer-facing companies and agencies.
• Experience working with cross-functional teams.

Responsibilities

• Lead the evolution of brand and visual identity across all touchpoints.
• Develop scalable creative systems and frameworks.
• Shape Artsy and Artnet’s brand strategy and storytelling.
• Grow and manage a small creative team.

Skills

Brand strategy

Creative direction

Cultural fluency

Communication

Collaboration

AI tools integration

Job description

About Us:

Artsy and Artnet have joined forces, bringing together the art world’s two most important online destinations under shared leadership and vision.

Both brands will continue to embrace their proven strengths: Artnet as the definitive destination for trusted journalism, transactional data, auctions, and market intelligence; Artsy as the leader in discovering and buying art through personalized recommendations, editorial storytelling, and a seamless collecting experience across web and mobile. Together, Artsy and Artnet attract over 7 million monthly visitors across 190+ countries and reach over 9 million followers across social channels.

The Role:

We see brand as a core part of how people experience our product, mission, and place within the art world. We’re looking for a Creative Director to lead the evolution of Artsy and Artnet’s brands and visual identities at a pivotal moment for both companies. This role will help define how both brands show up across every touchpoint.

This role requires a leader who can think across the full spectrum of brand strategy and building—from brand architecture and positioning to visual identity, campaign development, and activation—ensuring Artsy and Artnet’s brand is expressed consistently and thoughtfully across every touchpoint. You will work closely across Growth Marketing, Content, Product, and Executive Leadership. The Creative Director will play a central role in connecting brand strategy, visual identity, and creative execution across the business. You’ll report to our VP of Marketing and Content and lead a small but high-impact creative function. This team helps define how Artsy and Artnet show up in the world — visually, strategically, and culturally.

This role is a combination of three things:

• Strategy — you shape brand positioning and architecture

• Craft — you have strong creative direction and cultural fluency. You make work that’s distinctive and emotionally resonant, and you can cast and direct the photographers, designers, and collaborators who help produce it.

• Systems — you externalize your judgment into direction, principles, and systems so quality holds across a team through clear direction, scalable design systems, and AI-enabled workflows.

This is an opportunity to have an outsized impact on how the leading brands in the art world express themselves to collectors, galleries, artists, and the broader cultural community.

What You’ll Do:

• Lead the evolution of Artsy and Artnet’s brand and visual identity across all customer touchpoints, ensuring consistency, clarity, and creative distinction

• Develop scalable creative systems and design frameworks that enable efficient execution across channels and teams

• Shape and articulate Artsy and Artnet’s broader brand strategy, including positioning, storytelling, and visual expression

• Partner closely with Product, Growth Marketing, and Content teams to bring the brand to life in cohesive and collaborative ways

• Lead a small creative team, setting clear direction and priorities, establishing effective ways of working, thoughtfully planning resources, and ensuring high-quality execution

• Build scalable creative systems, design frameworks, and AI-enabled workflows so the team and the wider org move with clarity, brand unity, and speed.

• Grow a small team of 1-2 brand designers while directing contractors, freelancers, and creative partners, and working closely with Product Design

This role is a fit for you if:

• This is a hybrid role based in NYC and requires 3 days a week in the office

• You have significant experience leading brand and visual identity work for consumer-facing companies, agencies, or culturally relevant brands

• Have worked both in-house and at agencies or brand studios—you’ve seen multiple brands and owned outcomes inside a team.

• Understand and lead on the “why” not just the “what”

• Think in systems: you can take intuitive creative judgment and turn it into direction and frameworks others can execute against, without flattening the craft.

• Are genuinely AI-native — you’re already building AI tools, automation, and modular production into how creative gets made.

• You have led brand-building initiatives across the full brand lifecycle—from defining brand architecture and strategic positioning to developing visual identity systems and bringing them to life through digital and physical/experiential campaigns, content, and activations.

• You are an excellent communicator who can influence cross-functional partners, align stakeholders, and bring teams along through clear creative direction and storytelling.

• Work with cross-functional partners, to concept and plan the execution of integrated campaigns and programs across a wide range of media and platforms: digital, print, video, social and content.

• Craft concepts and partner closely with Product & Product Design to execute across all mediums and audiences including our websites, app, emails, ad campaigns, video and audio, IRL, and more.

• You are currently authorized to live and work in the United States

• This role will be based in New York City

It’s a plus if you:

• Have experience working within the art, fashion, marketplace, editorial, media, or broader cultural landscape

• Have worked in-house after agency experience, particularly at brand-focused studios or agencies

• Have developed multiple buzz-worthy experiential or environmental campaigns with measurable outcomes, tangible delight factor, and cultural relevancy

This role is unlikely to be a good match if you…

• Prefer operating independently without frequent collaboration or cross-functional partnership.

• Primarily focus on campaign execution without interest in broader brand systems, strategy, or organizational influence.

• Are a brand strategist who directs teams but doesn’t make work — we are looking for a builder.

What success looks like in your first 3–6 months

In your first 3 months, you will:

• Build strong cross-functional relationships across Marketing, Product, Growth, and Leadership

• Develop a clear understanding of Artsy and Artnet’s current brand ecosystem, strengths, gaps, and opportunities

• Begin establishing creative systems, workflows, and visual direction principles for the team

In your first 6 months, you will:

• Deliver a refined and cohesive brand and visual identity direction across key customer touchpoints

• Implement scalable creative processes and production systems that improve consistency and execution velocity

• Establish yourself as a trusted creative and strategic partner across the organization

What We Offer:

• Opportunity to reimagine the art industry while working with a talented, diverse, international team.

• Competitive salary and equity

• Flexible time off: our culture of trust and empowerment allows employees to take the time they need away from work while still excelling in their roles

• We are a global hybrid team: most employees work from our NYC, London, or Berlin offices 3 days per week. (In-person expectations vary by role)

• Comprehensive healthcare & benefit options, including: medical, dental, parental leave, short- and long-term disability, Employee Assistance Program featuring free mental health support, 401k, commuter benefits, flexible spending accounts (FSA), health savings accounts (HSA), financial wellness support & resources, and more

• Professional development, including: mentoring, lunch & learns, regular training, 1:1 management, and an open feedback culture

• Engaging opportunities and internal programming globally, to foster new relationships and build upon our collaborative community. Including: happy hours, holiday parties, global "All Hands" meetings, "Artsy Salon" (a yearly exhibition of our team's creativity), attendance to art world events, and more

The base salary range for this role is $175,000-$220,000 annually. All compensation packages include meaningful Artsy equity and competitive health benefits. Please see our "What We Offer" above for more detail, or speak to our Talent Acquisition Team to learn more!

Artsy and Artnet are committed to equitable compensation practices, and your offer will depend on the relevant experience and skillset you bring to the team.

Artsy Values

Artsy has five core values that will inform your experience at Artsy.

For the Love of Art: We show relentless curiosity, empathy, and passion for collectors, artists, gallerists, and the art market. We take action to make the art world more fair and welcoming.

Own Our Outcomes: We are all individual owners of Artsy’s shared success. We are resourceful and resilient, and to get the job done, we each take responsibility for our outcomes.

Lead with Openness: We trust in our teammates. We seek diverse perspectives, communicate authentically, and act with integrity. A more open art world starts with us.

Transform Together: Our mission asks us to challenge the status quo. We embrace feedback, learning, and change so that we can transform our industry, our company, and ourselves.

Impact Over Perfection: Using both art and science, we debate and decide swiftly and iterate on our plans as we learn. To make the biggest impact, we prioritize speed and clarity of action over perfection.

Artsy is an equal opportunity employer. We value a diverse workforce and an inclusive culture. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, and veteran status.