IJW Whiskey Company is a rapidly growing spirits company with a global footprint and a portfolio of premium brands. In this on-site role in Beverly Hills, you will own how IJW’s brands look and feel, turning brand strategy into distinctive creative work across campaigns, packaging, and sales materials. It is a hands‑on leadership position that blends personal design and production with direction for external partners, with a culture built for creative, fast‑paced collaboration.
Responsibilities
- Own and evolve each brand’s visual identity, guidelines, and creative standards, keeping consumer brands distinct from one another and from IJW’s corporate identity.
- Translate brand positioning into campaign concepts and visual storytelling across consumer and trade channels.
- Direct photography, video, and other creative production, ensuring final deliverables reflect each brand’s positioning and audience.
- Personally design and produce digital and physical assets, including email, social advertising, website content, print collateral, and event materials.
- Partner with sales to create distributor presentations, sell sheets, retail displays, menus, and other materials that support placements and sales.
- Develop co-branded creative for key accounts and adapt campaigns to channel, market, and partner requirements.
- Build templates and maintain an accessible library of approved assets to enable efficient execution.
- Lead packaging and label design for new products, limited releases, and line extensions, from concepts and mock‑ups through production‑ready files.
- Create private‑label concepts and packaging for retail partners while maintaining clear differentiation from IJW‑owned brands.
- Collaborate with production, regulatory, and legal partners on labeling requirements and approvals, reviewing proofs and samples for quality and accuracy.
- Manage creative projects from briefing through approval and delivery, balancing daily requests with longer‑term brand development.
- Set priorities, timelines, and budgets, and direct agencies, freelancers, printers, and other production partners.
- Review and approve creative work, providing clear feedback to maintain consistent quality.
- Refine creative and resource use using campaign performance, sales input, and market feedback.
Requirements
- Spirits industry creative experience is required, gained in‑house or through an agency. Agency experience is valued.
- A strong portfolio showing brand identity, campaigns, packaging, and digital and physical assets, with range across accessible and premium or luxury positioning.
- Proven ability to develop concepts and personally execute finished work, supported by strong proficiency in Adobe Creative Suite and relevant production tools.
- Hands‑on packaging and label design experience, including print production, file preparation, and proof review.
- Understanding of the spirits route to market and the creative needs of distributors, retailers, and on‑premise accounts.
- Familiarity with alcohol labeling and advertising requirements, plus experience collaborating with regulatory or legal teams.
- Experience managing external creative partners, budgets, and multiple projects across distinct brands.
- Strong creative judgment, attention to detail, and a collaborative approach to feedback, with the ability to connect design decisions to commercial goals.
- Experience building brands within a growing or entrepreneurial spirits business is preferred.
Benefits
- Attractive salary, benefits, and perks to reward top talent.
Salary: USD 175,000 per year.
Location: Beverly Hills, CA (onsite).