Creative & Copywriter Analyst -PaidMedia

CloudWalk; California (MO); Remote; USD 60,000 - 100,000; Full time

Job summary

CloudWalk is seeking a creative professional to lead the copy and creative efforts for their U.S. Growth team. This remote role involves crafting compelling ad creatives, managing influencer partnerships, and leveraging data insights to optimize campaigns. Join a dynamic fintech team dedicated to innovation in payments and marketing.

Qualifications

• Relevant experience in copywriting and creative or influencer operations.
• Knowledge of Meta Ads, Google Ads, TikTok, YouTube, and relevant metrics.
• Hands-on experience managing creator/influencer campaigns.

Responsibilities

• Own the creative pipeline and deliver high-impact assets.
• Write compelling copy for ads, landing pages, and video scripts.
• Manage creator and influencer programs.

Skills

Copywriting

Creative operations

Influencer management

Data analysis

Channel expertise

Job description

About CloudWalk:

We are not just another fintech unicorn. We are a team of dreamers, makers, and tech enthusiasts building the future of payments. With millions of satisfied customers and a passion for innovation, we're expanding our neural network—literally and metaphorically.

CloudWalk is a Brazilian-born fintech redefining global payments. Millions use our solutions daily, and our U.S. Growth team is scaling creative output to match this momentum. Join us to own the copy and creative engine that fuels paid acquisition, owned content, and an expanding network of creators and influencers.

This is a remote role, but candidates must be located within the United States.

What You'll Do

1. Own the creative pipeline: prioritize, brief, and deliver high-impact assets for the Paid Media team.
2. Write compelling copy: craft ad creatives, landing pages, and video scripts for paid media channels.
3. Develop video concepts & scripts: create concepts, storyboards, and production-ready scripts for various video formats.
4. Manage creator & influencer programs: source, vet, brief, and approve content from UGC creators and paid partners; handle contracts, timelines, and performance tracking.
5. Translate data into insights: collaborate with analysts to refine messaging based on key metrics like CVR, CPA, and ROAS.
6. Lead external partners: coordinate with our U.S. creative agency and freelancers daily.
7. Scale processes: develop briefing templates, video analysis, and influencer approval workflows.
8. Research new influencers: identify and recommend potential creators and influencers.

What You'll Bring

1. Relevant experience: in copywriting and creative or influencer operations.
2. Channel expertise: knowledge of Meta Ads, Google Ads, TikTok, YouTube, and relevant metrics.
3. Hands-on experience: managing creator/influencer campaigns from recruitment to performance analysis.
4. Growth mindset: comfortable with experimentation, feedback, and continuous learning.

The Future We Envision

At CloudWalk, we see a future where AI and automation transform performance marketing, unlocking new levels of efficiency and creativity:

• Marketing professionals leveraging AI for hyper-personalized, data-driven campaigns.

• Automation specialists designing seamless, AI-powered workflows.

• Growth teams using machine learning to optimize strategies in real-time.

• Engineers & data analysts integrating AI into marketing insights and execution.

• Creative teams collaborating with AI to generate impactful creatives and messaging.

We aim to build a world where automation amplifies human potential, enabling faster decisions and scalable marketing strategies.

Join CloudWalk, where we’re not just creating solutions; we’re shaping a smarter, AI-driven future for payments—together.

By applying, your data will be processed according to CloudWalk's Privacy Policy, available here in Portuguese and here in English.