Creative Copywriter

Nashville Public Radio; New York (NY); On-site; USD 102,000 - 138,000; Full time

Job summary

Jacob & Co. is seeking a full-time, in-house Copywriter in New York, NY. You will be the primary voice across brand touchpoints, collaborating with Creative, Marketing, and PR to deliver precise, elevated copy that reflects the Jacob & Co. voice.

You will report to the Director of Creative Marketing and work with senior leadership, including the CEO/Founder, on tone-sensitive communications and brand-defining content.

Qualifications

• 5+ years of copywriting experience, with a significant portion in luxury—fashion, jewelry, watches, or related sectors.
• Portfolio demonstrating range across social captions, long-form narrative, press materials, and scripted content.
• Strong command of brand voice for founder-level, press materials, and campaigns.
• Familiarity with luxury brand standards and precise storytelling.
• French fluency is a plus.

Responsibilities

• Draft press releases for launches, partnerships, and major announcements.
• Review and proofread editorial copy for brand voice and factual accuracy.
• Collaborate with Marketing, Product Development, and Leadership to ensure consistency.
• Support reactive copy, media pitches, and event communications.
• Maintain core brand messaging and approved language libraries across regions.
• Write captions for social channels and adapt tone per platform.
• Create newsletter copy and craft subject lines to boost open rates.
• Write voiceover scripts for brand films and product videos.
• Review partner and ambassador copy to ensure brand alignment and tone.
• Collaborate on content calendars, campaigns, and real estate/lifestyle extensions.

Skills

Copywriting

Luxury branding

Editorial voice

Cross-functional collaboration

Brand storytelling

Attention to tone

Attention to detail

Job description

New York, NY|Full-Time |Onsite

About the Company

Jacob & Co. is a New York-based luxury house renowned for its extraordinary timepieces and high jewelry. Founded by Jacob Arabo, the brand has built a singular identity at the intersection of horology, gem-setting craftsmanship, and cultural influence. From the Five Time Zone to the Astronomia, Jacob & Co. watches are worn by a global clientele that expects the exceptional as a baseline.

We are looking for a Copywriter who understands what it means to speak for a brand of this caliber — and who can bring that understanding to every caption, headline, and press release they produce.

The Role

This is a full-time, in-house copywriting position embedded within the Creative and Marketing team. You will be the primary voice across all written brand touchpoints, working closely with Creative, Marketing, and PR to produce copy that is precise, elevated, and unmistakably Jacob & Co.

You will report to the Director of Creative Marketing and collaborate directly with senior leadership, including the CEO/Founder, on tone-sensitive communications and brand-defining content.

Responsibilities

Press & PR

• Draft press releases for new collection launches, brand partnerships, and major announcements
• Review and proofread editorial copy prepared by media partners, publishers, and external agencies for factual accuracy, brand voice, and editorial consistency
• Collaborate closely with Marketing, Product Development, and Leadership to ensure accuracy across all press materials
• Support the PR team with reactive copy, media pitches, and event communications
• Build and maintain core brand messaging, boilerplate copy, product descriptions, and approved language libraries for use across regions and partners

Social Media

• Write captions for Jacob Arabo's personal Instagram account — conversational, direct, and reflective of his voice; no hashtags, no calls to action
• Develop copy for the Jacob & Co. main brand account across Instagram, TikTok, and LinkedIn
• Write copy for the Jacob & Co. jewelry-specific social presence
• Adapt tone and format appropriately across platforms while maintaining brand consistency
• Collaborate with the social and creative teams on content calendars and campaign rollouts

Newsletter & Email

• Write newsletter copy for brand campaigns, product launches, and brand milestones
• Craft subject lines and preview text that drive open rates without compromising brand voice
• Partner with the marketing team on audience segmentation and message strategy

Video & Scripted Content

• Write voiceover scripts and on-screen copy for brand films, product videos, and ambassador content
• Translate complex watchmaking or gem-setting narratives into clear, compelling scripted language
• Collaborate with video producers and creative directors during pre-production

Brand & Campaign Copy

• Develop copy for campaign activations, events, collaborations, and pop-ups
• Write copy for ambassador and partnership announcements across channels
• Produce copy for real estate and lifestyle project extensions of the Jacob & Co. brand
• Maintain and evolve the internal brand voice guide in partnership with Creative leadership
• Collaborate with the CEO and leadership team to refine messaging, prepare talking points, and ensure narrative consistency.

Partner & Collaboration Copy Review

• Review and approve all copy published by partners, ambassadors, and collaborators on their own channels in connection with Jacob & Co. projects — including captions, campaign posts, product descriptions, and co-branded materials
• Ensure all partner-facing copy aligns with Jacob & Co. brand voice, tone standards, and style guidelines before going live
• Provide clear, actionable feedback to partners and their teams when revisions are required
• Work with the Marketing team to establish copy review checkpoints within partnership workflows
• Serve as the final written brand guardian for any external content that carries the Jacob & Co. name

Qualifications

• 5+ years of copywriting experience, with a significant portion in luxury — fashion, jewelry, watches, automotive, hospitality, or adjacent sectors
• A portfolio that demonstrates genuine range: social captions, long-form narrative, press materials, and scripted content
• Exceptional command of voice — you can write for a brand, a founder, and a press release in the same week and make each one sound right
• Deep familiarity with luxury brand standards: restraint, specificity, and craft-forward storytelling
• Comfortable working at speed across multiple workstreams without compromising quality
• Highly collaborative — you will work cross-functionally with Creative, Marketing, PR, and external partners daily
• Strong editorial instincts and a sharp eye for when a single word is wrong
• Fluency in French is a plus, not a requirement

What We Are Not Looking For

We are not looking for someone who defaults to flowery language, overwrites to fill space, or relies on superlatives. Jacob & Co. copy earns its impact through precision. If your instinct is to reach for a thesaurus when a simpler word would do the job, this is not the right fit.

You Will Work Across

• Watch and jewelry launches — from teaser through post-launch editorial
• Global brand ambassador partnerships (activations, announcements, social content)
• High-profile cultural and sports collaborations
• CEO personal brand and public-facing communications
• Exclusive client events, VVIP communications, and brand experiences
• Lifestyle and real estate brand extensions

Salary: $120K

Jacob & Co. is an equal opportunity employer.