Creative Content Director — Real Estate Brand & Growth

The Bob & Ronna Group; Ellicott City (MD); On-site; USD 110,000 - 160,000; Full time

Benefits offered by this job

Competitive base salary + performance‑

Health insurance and 401(k)

Paid time off and holidays

Ongoing professional development

Clear path for growth within scaling组织

Job summary

The Bob & Ronna Group is seeking a Creative Content Director to lead the creative vision for a fast-growing residential real estate brand across Maryland, DC, and Virginia. You will guide video, photography, digital campaigns, and print marketing to reflect the brand at the highest level.

Collaborating with leadership, agents, and marketing teams, you will drive listing marketing, agent branding, recruiting initiatives, events, and digital campaigns, while establishing brand standards and

Qualifications

• Bachelor’s degree in Graphic Design, Marketing, Communications, Business, or related field
• 2+ years of marketing experience (real estate experience strongly preferred)
• Proven success leading marketing strategy and driving measurable results
• Excellent leadership, communication, and organizational skills

Responsibilities

• Lead the creative vision and content strategy across all company brands.
• Direct the creation of high-quality graphic design, photography, videography, motion graphics, and video content for digital, print, social media, recruiting, and advertising campaigns.
• Oversee the planning, production, and execution of creative content that showcases listings, promotes agents, strengthens the company brand, and supports business growth.
• Develop compelling storytelling through video, photography, social media, and multimedia campaigns that increase engagement, brand awareness, and lead generation.
• Manage the company's content calendar, ensuring a consistent flow of timely, high-quality creative assets across all platforms.
• Collaborate with leadership to develop marketing campaigns that support recruiting, agent retention, company initiatives, events, and community engagement.
• Guide the creative direction for company websites, landing pages, email marketing, digital advertising, presentations, and branded marketing materials.
• Establish and maintain brand standards, ensuring consistency across every visual touchpoint, communication, and customer experience.
• Mentor and collaborate with internal creative staff, freelancers, photographers, videographers, and outside vendors to ensure projects are completed on time and at the highest quality.
• Identify opportunities to improve creative workflows, production processes, and content efficiency through AI-powered design tools, automation, and emerging technologies.
• Analyze content performance and engagement metrics to continually refine creative strategies and maximize marketing effectiveness.
• Stay ahead of industry trends in branding, content creation, video production, social media, AI, and digital marketing to keep the company at the forefront of innovation.
• Organize and maintain creative assets, templates, brand guidelines, photography, video libraries, and digital resources to support long-term scalability and consistency.

Skills

Marketing strategy

Leadership

Communication

Organizational skills

Real estate experience

Education

Bachelor’s degree in Graphic Design, Marketing, Communications, Business, or related field

Real estate license (MD or VA)

Tools

Adobe Creative Cloud

Canva

CapCut

Final Cut Pro

AI creative tools

Job description

The Bob & Ronna Group is seeking a Creative Content Director to lead the creative vision for a fast-growing residential real estate brand across Maryland, DC, and Virginia. You will guide video, photography, digital campaigns, and print marketing to reflect the brand at the highest level.

Collaborating with leadership, agents, and marketing teams, you will drive listing marketing, agent branding, recruiting initiatives, events, and digital campaigns, while establishing brand standards and