Creative & Content Coordinator

Everist Inc.; New York (NY); In loco; USD 50.000 - 80.000; Tempo pieno

Descrizione del lavoro

Everist, a beauty and wellness brand, seeks a hands-on Creative & Content Coordinator to bring the Everist story to life across social channels, paid ads, and copy that stops the scroll. You will shoot, write, edit, and post, while guiding a strong visual identity and tone.

You’ll own the content calendar, craft captions and briefs, manage creators, and coordinate brand storytelling initiatives, with a focus on organic growth and performance-driven paid work.

Competenze

• 1-3 years of experience in content creation or social media.
• Background or strong passion for the beauty industry.
• Ability to shoot and edit video and photo independently.
• Excellent copywriting with adaptable tone across platforms.
• Hands-on experience managing organic social on Instagram and TikTok.
• Understanding paid social creative and performance goals.
• Highly organized with multiple projects and deadlines.

Mansioni

• Own content creation for Instagram, TikTok, and owned channels.
• Shoot, edit, and brief creators or teams for assets.
• Build a consistent visual and tonal identity for Everist.
• Manage content calendar balancing storytelling and product moments.
• Oversee paid social creative with performance in mind.
• Monitor trends and engage with the community across channels.
• Support brand storytelling through copy and briefs.

Conoscenze

Content creation

Social media management

Copywriting

Video editing

Photo editing

Brand voice

Organizational skills

Descrizione del lavoro

About Everist

Everist is redefining the future of hair and body care with concentrated, high-performance formulations and a strong commitment to sustainability. We are a brand built on innovation, storytelling, and community, and we’re entering our next phase of growth.
We're looking for a creative, hands-on Creative & Content Coordinator to bring the Everist brand to life across every channel — from our social feeds to our paid ads to the copy that makes people stop scrolling.

The Role

This is a creative execution role for someone who can do it all — shoot it, write it, edit it, and post it. You'll own Everist's content output across organic social and paid channels, while also taking on broader creative projects including copywriting, campaign assets, and brand storytelling.

You're as comfortable behind a camera as you are writing a caption or briefing a designer. You understand what makes content perform in beauty and wellness, and you have the creativity to work across formats, platforms, and audiences.

What You'll Own

Content Creation

• Concept, create, and produce original content for Instagram, TikTok, and other owned channels — including photo, video, Reels, and short-form video.

• Shoot and edit content independently (on iPhone or camera), as well as direct creators, photographers, videographers or video editors as needed.

• Develop a strong, consistent visual and tonal identity across all content that reflects Everist's "Beauty, Undiluted" positioning.

• Build and manage a content calendar that balances brand storytelling, product moments, cultural hooks, and community content.
  

Paid Ad Creative

• Oversee and manage creative for paid social campaigns across Meta and TikTok, working closely with the growth team to develop and iterate on high-performing ad concepts.

• Develop briefs for paid creative and produce assets that are optimized for performance without sacrificing brand integrity.

• Analyze creative performance data to identify what's working and bring fresh concepts to the testing roadmap regularly.

Social Media Management

• Own day-to-day social media management across Instagram and TikTok — posting, scheduling, community engagement, and trend monitoring.

• Stay deeply plugged into platform trends, algorithm changes, and creator culture to keep Everist's content fresh and relevant.

• Identify and engage with user-generated content and community moments that can be amplified across owned channels.

• Maintain a pulse on the beauty and wellness industry — following brands, founders, editors, and creators to bring culturally relevant ideas and inspiration to the team.
  

Copywriting & Brand Voice

• Write compelling copy across formats — social captions, ad copy, email subject lines, product descriptions, website copy, and campaign messaging — in a voice that feels distinctly Everist.

• Maintain and evolve Everist's brand voice guidelines, ensuring consistency across all written touchpoints.

• Support broader creative projects including campaign concepting, launch messaging, and brand storytelling initiatives.

Who You Are

• 1-3 years of experience in content creation, social media, or a creative role — ideally at a DTC, eCommerce, or CPG brand (beauty or wellness is a strong plus).

• Have a background in or deep passion for the beauty industry, with an unconventional creative perspective and a genuine connection to what Everist stands for.

• A strong content creator who can shoot and edit video and photo independently, with a polished, on-brand aesthetic.

• Excellent copywriter with the ability to adapt tone and format across platforms while maintaining a consistent brand voice.

• Hands-on experience managing organic social across Instagram and TikTok, including community management and scheduling.

• Familiar with paid social creative — you understand what makes an ad perform and can develop assets with performance in mind.

• Highly organized and able to manage multiple creative projects simultaneously without losing quality or missing deadlines.