Creative Brand Manager

Grace Management Group; Spartanburg (SC); On-site; USD 65,000 - 90,000; Full time

Job summary

Grace Management Group, based in Spartanburg, South Carolina, is seeking a Creative Brand Manager for Bridgewater Candle Company. You will drive the brand strategy from concept to launch, including all fragrance and product development processes.

Ideal candidates will have strong graphic and design skills, be self-motivated, and able to manage multiple projects with internal teams and external vendors. A bachelor’s degree in Graphic Arts or Marketing and 5+ years in graphics/marketing are

Qualifications

• Bachelor's degree in Graphic Arts or Marketing or equivalent work experience.
• 5+ years' experience in graphics/marketing.
• Strong knowledge of fragrance/consumer products is preferred.

Responsibilities

• Lead brand development and product strategy for Bridgewater Candle Company.
• Create packaging aligned with brand standards and regulatory guidelines.
• Coordinate with print and packaging vendors on multiple projects.
• Communicate with internal teams to ensure timely launches.
• Develop seasonal catalogs and marketing materials.
• Support sales channels with ads, PR, and social media.
• Research color and trend directions to inform design.
• Collaborate with VP of Product Development & Marketing.

Skills

Graphic design

Brand strategy

Communication

Project management

Education

Bachelor's degree in Graphic Arts or Marketing

Tools

Adobe Illustrator

Photoshop

Microsoft Office

Job description

Grace Management Group is a group of privately-held home fragrance and gift companies based in Spartanburg, South Carolina who have been leaders in the industry for over 50 years! Our brands include Votivo, Greenleaf, Bridgewater Candle Company, Fresh Scents and Audrey's Home and Gift.

Since 1975, we have refined our expertise in fragrance, color, product formulation, packaging and trends to establish ourselves as a market leader in gift and home fragrance in the United States. Still family-owned and operated, the Grace Management brands have established themselves into international players, with our products currently being sold in over 90 countries.

We currently have an opening for a Creative Brand Manager for Bridgewater Candle Company. This individual will be responsible for driving the brand strategy, from concept to launch, according to the brand standards. This includes all new fragrance and product development processes from start to finish.

We are seeking an individual that has excellent graphic and design skills that strives for excellent customer service to internal and external customers. This candidate should have a desire to create great product strategy, to position the brand for growth.

Essential Duties and Responsibilities:

• Leads product development efforts and strategy for the brand including research, mockups, spec sheets for sourcing, packaging for multiple product launches per year.
• Create product packaging that is consistent with established brand standards, compliant with industry standards of regulatory guidelines, on-trend, and set up correctly for fulfillment vendors and printers.
• Consistent and knowledgeable communication with printing and packaging vendors for multiple overlapping projects at any given time.
• Communicate and problem solve with internal departments and leadership on product development follow through and launches.
• Create seasonal catalogs and any marketing material needed for the brand marketing and sales efforts.
• Work side by side with project managers on print projects to obtain all the information needed for vendor quotations and processes.
• Occasional execution of digital or printed pieces that support multiple sales channels, advertising, social media, PR, and internal communications.
• Work with Receiving to approve any printed in-coming raw materials
• Researching color, décor and graphics trends in the marketplace.
• Other duties as assigned by the Vice President of Product Development & Marketing

The Ideal candidate will also possess the following skills:

• Able to work independently and efficiently to meet deadlines.
• Able to promptly answer support related email, phone calls and other electronic communications.
• Self-motivated, detail-oriented and organized.
• Ability to respond proactively to sales, brand teams, production and product development lab team needs.
• Excellent communication (oral and written), interpersonal, organizational, and presentation skills.

Education and/or Experience:

• Software requirements: Adobe Illustrator, Photoshop and Microsoft Products
• Bachelor's degree in Graphic Arts or Marketing or 5+ years' experience graphics/marketing field
• Must possess superior skills in researching the science of fragrance and end consumer products.

Check out www.gracemg.com to learn more about our brands.