Creating a Visual Identity for SINK - AI Retail Assistant

DesignCrowd LLC; Gilroy (CA); Remote; USD 60,000 - 80,000; Full time

Job summary

Join a forward-thinking company where your design skills will shape the visual identity of an innovative AI retail assistant. This role involves creating a character that embodies trust and engagement, appealing to business professionals across various sectors. You'll have the creative freedom to interpret how SINK is perceived, ensuring it resonates with e-commerce users. If you're passionate about design and eager to contribute to a cutting-edge SaaS platform, this opportunity is perfect for you. Bring your ideas to life and help define the future of AI in retail!

Qualifications

• Strong graphic design skills with a focus on creating engaging visual identities.
• Experience in designing for AI or tech-related products is a plus.

Responsibilities

• Create a visual identity for the AI assistant, SINK, focusing on approachability and professionalism.
• Deliver four distinct character designs representing different professional roles.

Skills

Creativity

Graphic Design

Visual Communication

Understanding of AI concepts

Education

Bachelor's degree in Design or related field

Relevant certifications in Graphic Design

Tools

Adobe Creative Suite

Sketch

Figma

Job description

Creating a Visual Identity for SINK - AI Retail Assistant

About DataSync & SINK:

DataSync is a SaaS platform focused on e-commerce, and we’ve developed an AI assistant called SINK. SINK is a data-driven AI used across Retail Finance, Operations, Marketing, and Customer Insights to analyze data, provide observations, make recommendations, and answer user inquiries.

What We Need:
We want SINK to have a visual identity, but we haven’t defined a specific gender, face, or form. It can be a human-like character or a digital/abstract representation, as long as it feels intelligent, approachable, and professional—without being too robotic or intimidating.

Key Considerations:

• SINK should feel trustworthy, insightful, and engaging.
• Avoid designs that feel too mechanical, rigid, or overly futuristic.
• The character should be appealing and user-friendly for business professionals.
• It should visually align with its role in data analysis, automation, and decision-making.

Deliverables:
We need four distinct versions of SINK, each representing a different professional role:

• Retail Manager – Focused on sales, pricing, and stock trends.
• Operations Manager – Handling logistics, supply chain, and efficiency.
• Marketing Manager – Analyzing campaign performance and audience insights.
• Customer Excellence Manager – Managing customer behavior, sentiment, and experience.

Your creativity will help define how SINK is perceived by users. We’re open to innovative interpretations that bring this AI assistant to life in a way that resonates with e-commerce professionals.

Let us know if you need any further details—we’re excited to see your ideas!