CPG Sales Director

Brothers International Food Holdings, LLC; City of Rochester (NY); On-site; USD 130,000 - 150,000; Full time

Job summary

Brothers International Food Holdings, LLC is seeking a Director of CPG Sales to lead retail expansion for our Brothers All Natural brand and Private Label portfolio. You will build and mentor a top-tier sales organization, shape strategy, and drive top-line growth through cross-functional collaboration.

You will lead key accounts, expand our market footprint, and influence product development by listening to customers and analyzing market trends.

Qualifications

• Proven success leading CPG sales teams and national accounts (brand and private label).
• Experience in joint business planning, channel expansion, category management, negotiations.
• Track record developing top sales talent and driving cross-functional accountability.
• Ability to translate data and market trends into growth strategies.

Responsibilities

• Lead and manage a sales team, ensuring goals are met and a high-performance culture.
• Develop, execute, and optimize sales strategies for branded and private-label lines.
• Cultivate customer relationships through joint business planning and expansion.
• Generate product development ideas from customer feedback and market needs.
• Analyze data to forecast sales and inform strategic decisions.
• Collaborate with Operations on supplier relations and quality control requirements.
• Represent Brothers on national and international trade shows.

Skills

Proven CPG track record

Strategic growth mindset

Inspirational leadership

Analytical precision

Tools

Nielsen/IRI data

Job description

Are you an ambitious CPG sales leader ready to shape the trajectory of a growing CPG brand?

As our Director of CPG Sales, you will serve as the strategic engine behind our retail expansion and market penetration. Commanding both our flagship Brothers All Natural brand and our high-volume Private Label portfolio, you will lead, scale, and mentor a top-tier sales organization. In this pivotal role, you will directly influence product innovation, expand our retail footprint, and drive sustainable, top-line revenue growth, ultimately shaping our sales capabilities and market presence.

If you thrive on high-stakes dealmaking, joint business planning, and building high-performing sales teams, this is your platform to make a lasting impact.

The Day-to-Day

• Leadership in Sales Management: Lead and manage a team of sales representatives, providing guidance, ensuring goal achievement, and fostering an environment to drive success.
• Strategic Sales Planning: Lead the development, execution, and continuous optimization of comprehensive sales strategies for the CPG division, ensuring alignment with overall company goals, market opportunities, and the long-term vision for sustainable growth. This includes identifying new market segments, channel management / expansion opportunities, and competitive responses, translating them into actionable plans for the sales team.
• Proactively Cultivate Customer Relationships: Develop a proactive approach to identify and engage with existing customers through joint business planning, and with potential customers demonstrating a strategic mindset in expanding our market reach. Meet and exceed sales expectations, demonstrating the ability to strategically develop, sell and execute.
• Innovative Product Development Ideation: Generate ideas for new product development by actively listening to and synthesizing customer feedback, aligning product offerings with the evolving demands of the market.
• Data Driven Decision Making: Analyze sales data, market research and other metrics to identify trends, forecast sales and make informed, strategic decisions.
• Integral Support to Operations & Logistics: Collaborate closely with the Operations teams at Brothers, lending expertise in supplier relations, product development, and navigating food safety/quality control requirements pertinent to both new and existing supplier and customer relationships.
• Global Presence: Represent Brothers on a national and international stage by attending and actively participating in key trade shows, contributing to and driving the enhancement of Brother’s global visibility and industry standing.

What We Are Looking For

• Proven CPG Track Record: Demonstrated success leading CPG sales teams and scaling national accounts within the food and beverage sector (both branded and private label experience strongly preferred).
• Strategic Growth Mindset: Expertise in Joint Business Planning, channel expansion, category management, and contract negotiation.
• Inspirational Leadership: A track record of developing top-tier sales talent, driving accountability, and fostering a collaborative, winning team culture.
• Analytical Precision: Proficiency in synthesizing sales data, syndication reports (Nielsen/IRI), and market trends into actionable growth strategies.

Compensation: The good-faith estimated pay range for this position is $130,000-150,000/year, plus commissions.

Why Joins Us?

Brothers International Food brings the world's best fruit to its customers. Our Ingredients divisions supply every major food and beverage manufacturer in North America with the fruits from the best growing regions of the world. Our CPG division sells market-leading branded and private label freeze-dried fruits to retailers nationwide.

Brothers International is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics.