Country Match Director, Public Sector Marketing Remote Washington, DC Marketing

BeyondTrust Corporation; Virginia (MN); Remote; USD 130,000 - 180,000; Full time

Job summary

BeyondTrust Corporation is seeking a Director of Product Marketing for the public sector to lead and scale go-to-market efforts. This role involves strategic leadership and hands-on execution, focusing on how cybersecurity solutions meet public sector needs while managing and developing a dedicated marketing team.

Qualifications

• 5+ years of experience in cybersecurity product marketing for SaaS-based businesses focused on the public sector.
• Proven experience in leading teams with strong management skills.
• Expertise in aligning cybersecurity solutions with public sector requirements and frameworks.

Responsibilities

• Lead and mentor a growing team of public sector marketers.
• Develop and implement a robust content strategy targeting federal audiences.
• Build integrated campaigns and partner co-marketing strategies.

Skills

Leadership

Communication

Project Management

Analytical Thinking

Creative Problem Solving

Job description

BeyondTrust is a place where you can bring your purpose to life through the work that you do, creating a safer world through our cybersecurity SaaS portfolio.

Our culture of flexibility, trust, and continual learning means you will be recognized for your growth and for the impact you make on our success. You will be surrounded by people who challenge, support, and inspire you to be the best version of yourself.

The Role

BeyondTrust is seeking a Director of Product Marketing, Public Sector, to lead and scale our go-to-market efforts in the federal, state, local, and education sectors, requiring equal parts strategic leadership and hands-on execution. You will collaborate across marketing, sales, and product to craft and drive a growth-focused strategy, lead a high-performing team, and develop compelling content and messaging that showcases how BeyondTrust’s cybersecurity solutions address key public sector mandates, frameworks, and operational needs.

As a key leader in the marketing organization, you will bring a deep understanding of public sector challenges—including Zero Trust, iCAM, Whole-of-State, and DOD Interoperability guidance—and demonstrate how BeyondTrust uniquely solves them. You will also be responsible for defining key performance indicators (KPIs), ensuring accountability, and driving alignment across internal and external stakeholders to accelerate adoption and influence in the public sector.

What You’ll Do

Leadership & People Management

• Lead and mentor a growing team of public sector-focused marketers, fostering a collaborative and high-performance environment.
• Provide regular coaching and professional development to team members, emphasizing results-driven execution and cross-functional partnership.
• Serve as a player-coach—capable of driving strategic planning while rolling up your sleeves to execute critical initiatives.
• Develop and successfully implement a robust content strategy; craft and communicate compelling content (white papers, case studies, blog posts, infographics, and more) that resonates with federal audiences and highlights the value and impact of our solutions.
• Work closely and build trust with key partners, including government contractors, system integrators, and resellers, at all leadership levels, to develop joint marketing strategies and collateral that enhance product visibility and reach within the federal market.
• Develop and drive clear and compelling messaging and positioning that differentiates our cybersecurity solutions in the public sector markets.
• Translate complex technical capabilities into clear, compelling business value propositions for government audiences.
• Representing the team, work closely with product management, sales, subject matter experts, and other internal teams to gather insights, influence messaging, and ensure content aligns with broader company sales play positioning.

Go-to-Market Leadership

• Build and execute integrated campaigns, product launches, and partner co-marketing strategies tailored to public sector personas and procurement cycles.
• Train internal sales teams and enable key partners on key messaging and positioning to ensure alignment and effectiveness in communications.
• Drive the creation of high-impact assets—white papers, case studies, web content, infographics, and event presentations—that align with customer needs and buying stages.
• Maintain editorial oversight and ensure all content meets brand, regulatory, and messaging standards.

Measurement & Accountability

• Align with marketing and sales leadership to create clearly defined metrics for success.
• Continuously analyze performance data to optimize strategies and drive accountability across the team.

What You’ll Bring

• 5+ years of experience in cybersecurity product or solutions marketing for SaaS-based or software businesses, preferably focused on the public sector market.
• Proven experience in leading and developing teams, with strong people management and mentoring skills.
• Strong understanding of how to map cybersecurity solutions to Public Sector procedures, memos, EOs, and regulations.
• Strong understanding of how to map security solutions to the MITRE ATT&CK, CIS, and NIST frameworks
• Expertise in FedRAMP/STATERAMP and other Government ATOs/APLs and certifications.
• Excellent written and verbal communication skills.
• Strong project management skills with the ability to handle multiple projects simultaneously.
• Proven background in building a program from the ground up.
• An analytical mindset with the ability to interpret data and make informed decisions.
• Creative thinking and problem-solving abilities.
• Strong attention to detail and organizational skills.
• Strong understanding of the quantitative results from quarter-to-quarter, and be able to report on the key analytics details

Nice To Have

• The preferred location for this position is the greater Washington, D.C. metro area. The regional public sector headquarters is based in McLean, Virginia. Qualified candidates outside the Washington, D.C. metropolitan area on the US East Coast will be considered.

Better Together

Diversity. Inclusion. They’re more than just words for us. They are the guiding values of how we build our teams, cultivate leaders, and create a culture where people feel connected.We take care of our employees so they can take care of our customers. Customers whocome from all walks of life just like us. We hire incredible people from diverse backgrounds because when we are different together, we are stronger together.

About Us

BeyondTrust is the worldwide leader in intelligent identity and access security, enabling organizations to protect identities, stop threats, and deliver dynamic access. We are leading the charge in innovating identity-first security and are trusted by 20,000 customers, including 75 of the Fortune 100, plus a global ecosystem of partners.

Want to learn why over 20,000 customers chose BeyondTrust?

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