Country Manager, Canada (Relocation/Remote)

Crimson Education; Washington (District of Columbia); Remote; USD 57,000 - 86,000; Full time

Job summary

A global EdTech company is seeking a Country Manager for Canada to lead sales and marketing efforts, ensuring transformative outcomes for students. The ideal candidate will have 3+ years of leadership experience and a strong educational background. Responsibilities include managing local teams, developing marketing strategies, and fostering partnerships. This full-time, remote role requires a passion for education and creativity in establishing impactful initiatives.

Benefits

Flexible working environment

Remote work options

$1,000 training budget

Psychologist on staff

Qualifications

• 3+ years of people leadership experience required.
• Experience in executing sales and marketing strategic initiatives is essential.
• Fluency in English; Mandarin is a plus.

Responsibilities

• Lead local sales and marketing teams to drive performance.
• Execute marketing and sales strategy to enhance brand awareness.
• Manage P&L operation to drive profitability.

Skills

People leadership

Sales and marketing strategy execution

Professional communication

Critical thinking

Social media marketing

Education

Bachelor’s degree from a top 20 college

Tools

Salesforce

Google Analytics

Marketo

Job description

Overview

Want to revolutionize the future of education and do meaningful work that transforms future generations’ lives? Crimson Education is a global EdTech company founded in 2013 with the idea that through personalised education and technology, we can transform students into the world leaders of tomorrow. We’re the world’s leading college admissions consultancy, with over 1,330 Ivy League offers and 2,140 to the US Top 15. With a passionate team of 800+ that's rapidly expanding across 30 markets, our unique tech platform connects expert-led guidance and proven data-driven strategies from 3,000 tutors and mentors with students worldwide. We help ambitious students unlock their dream career pathways, and Crimson students are 7x more likely to get into the Ivy League. We have the largest team of Former Admissions Officers and College Counselors globally and are backed by over $1B NZD valuation and over $147M NZD in funding from top-tier global investors. Read the article about us in the Wall Street Journal.

Country Manager, Canada

This is an opportunity to combine entrepreneurial drive with global resources: shaping the future of our Canadian market, translating bold ideas into action, and delivering life-changing outcomes for students.

As Country Manager, you will lead Crimson’s growth across the Canadian market. You’ll build and inspire a high-performing local team, drive sales, marketing, and partnerships that deliver transformative outcomes for our students. This is a role for a visionary leader who can balance strategy and execution, while bringing creativity, commercial acumen, and a deep passion for education.

This full-time, remote role is based in Canada, with flexibility required to connect across time zones.

You Will Be Responsible For

• Manage and drive local sales and marketing teams, ensuring team performance and engagement
• Develop and execute a marketing and sales strategy to create brand value and awareness including building relationships with various media outlets across Crimson’s products and services
• Drive highly profitable operations through close management of the P&L
• Coordinate and maintain close communication with global teams to effectively leverage the platform and ensure seamless execution
• Build strong relationships with stakeholders across Canada, educational fair organisers and other partners
• Act as a positive ambassador for Crimson’s culture through daily actions that instil our core values, and represent Crimson at events and conferences
• Ensure accurate and regular reporting and compliance to Crimson's standard operating procedures
• Identify potential M&A opportunities that will be accretive to the overall platform
• Ensure the overall student experience creates a positive NPS
• Optimise in conjunction with global teams, education coordination and strategist models in the region to achieve both net profit and NPS targets
• Oversee student support and resources to ensure students are achieving goals set
• Identifying and forming relevant partnerships

What We Are Looking For

• 3+ years of people leadership experience
• Bachelor’s degree or higher from a top 20 college
• A strong appetite to succeed and achieve growth and operational excellence. Experience in executing sales and marketing strategic initiatives and best practices within a complex business environment
• A high level of critical thinking, solid commercial and strategic agility
• Professional communication skills, both written and verbal
• Relentless ambition
• Knowledge of platforms such as Salesforce, Marketo, Storyblok, Google Analytics
• Experience in social media marketing including Facebook, IG, Twitter, TikTok, LinkedIn and more
• Understanding the Canada education scene, overseas admissions knowledge or overseas education is a plus
• Fluency in English and Mandarin is a plus
• Right to work in Canada

Why work for Crimson?

• Flexible working environment, you will be empowered to structure how you work
• Option to work from our many locations/remotely around the globe (role dependent) with us
• Limitless development and exposure- our internal promotions/role changes made up 33% of all recruitment last year
• $1,000 training budget per year
• Psychologist on staff
• Impressive fireside chats and workshops to help the team continuously level up
• Radical Candour is a feedback approach we live by
• We’re a global player with 30+ markets (and growing) across the globe

If you're passionate about education and people and looking for a fast-paced, collaborative environment, and want to work with cutting-edge technology then we'd love to hear from you!

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