Counter Sales

First Supply LLC; Madison (WI); On-site; USD 32,000 - 52,000; Full time

Job summary

First Supply LLC is seeking a driven Counter Sales associate to assist customers at the counter, entering orders into our system and fulfilling them as needed.

Ideal candidates possess strong communication, time management, and organizational skills, with the ability to learn our business system and work in a fast-paced environment. This on-site role offers competitive compensation and opportunities for advancement.

Qualifications

• Proficient with computers and able to learn our business system.
• Strong organizational skills for paperwork and time management.
• Ability to work in a fast-paced environment with interruptions.
• Willingness to travel within the U.S. on limited basis.

Responsibilities

• Provide counter service, take orders, enter into system, and fill orders.
• Process payments cash or via approved credit.
• Keep counter stocked and maintain display areas.
• Maintain catalogs and literature for customers.
• Assist with promotions and suggest products.
• Promote overages and discontinued items.
• Support warehouse staff when needed and answer calls.
• Attend education seminars and training meetings.

Skills

Customer service

Cash handling

Communication

Time management

Tools

POS system

MS Office

Job description

Overview

First Supply, a fifth-generation family-owned company, has served the Upper Midwest for over 125 years. Guided by our Employee Value Proposition,Where Tradition Meets Innovation, we foster a workplace where people learn, grow, and contribute to a company that values its heritage while embracing progress. Our teams take pride in supporting customers and communities, creating meaningful work and rewarding careers every day.

First Supply is looking for enthusiastic personalities with outstanding communication, time management and organizational skills to enhance our sales team and provide a Best-In-Class Customer Experience!

In the Counter Sales role you interact with customers at the counter by taking orders, entering them into the system accurately and filling them as time allows. . Do you have patience, attentiveness, product knowledge, and the ability to communicate clearly in a results driven environment? Your hard work will be rewarded with competitive compensation, excellent benefits and opportunities for advancement.

Responsibilities

• Provide service to customers at the counter by taking orders, entering them into the system accurately and filling them as time allows; diplomatically giving priority to regular accounts
• Acceptpayment for merchandise either handling cash or ensuring that an approved credit line is available
• Keep counter area inventory amply stocked; remove or add inventory items to stimulate impulse sales; remove discontinued items from the sales floor
• Maintain a library of current catalogs and literature to assist customers
• Assist “Counter Day” participants to assure successful promotions
• Assist customers by recommending new products, suggesting alternatives, and promoting our Company
• Promote and sell overages, damaged and discontinued items
• Maintain good housekeeping in counter and display areas
• Whencounter area is not busy, either assist warehouse staff in stocking bins or assist customer service department with incoming phone calls
• Assist the Warehouse Manager in organizing storage shelves
• Attend applicableeducation seminars, product training meetings and other Company meetings as requested

Qualifications

• Good computer knowledge and skills and the ability to learn First Supply LLC's business system
• Good organizational skills related to managing paperwork and time
• Ability to work within a fast paced environment with multiple interruptions
• Functional capacities evaluation which demonstrates ability to safely perform the essential functions of the position
• Ability to travel on a limited basis within the U.S.

About First Supply

First Supply® is a leading main channel wholesale distributor, providing industrial customers and building contractors with an extensive line of products and services. We offer a wide range of manufacturer product lines across the plumbing, heating, air conditioning, builder, waterworks, pump/well & septic, industrial, and municipal markets. Headquartered in Madison, Wisconsin, First Supply has more than 700 employees across 29 operating facilities serving Wisconsin, Minnesota, Iowa, Illinois, and Michigan.

First Supply also owns and operates 18 Kitchen & Bath Stores across five Midwestern states under the Gerhard's Kitchen, Bath & Lighting and KOHLER® Signature Store by First Supply brands. Gerhard's is the largest, most versatile kitchen and bath store in the Upper Midwest, offering a wide variety of styles—from contemporary to traditional—along with unmatched service. The KOHLER Signature Stores are immersive kitchen and bath showrooms that provide a distinguished experience where designers and homeowners get hands‑on with hundreds of exclusive KOHLER products.

With a 128-year legacy and a people‑first culture, First Supply is committed to building a workplace where employees feel valued, supported, and inspired to grow their careers. That commitment has earned national recognition, including a spot on USA Today’s 2024 Top Workplaces in the USA, as well as honors as a Woman‑Led Top Workplace and an Industry Top Workplace for Distribution.

First Supply LLC is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.