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Specialty Equipment Market Association (SEMA) seeks a seasoned professional to lead member-engagement strategies for councils and networks, coordinating events, volunteer programs, and outreach across its SEMA/PRI ecosystem.
The role emphasizes strategic planning, volunteer management, and delivering impactful programs that support members and industry partners, with remote work eligibility for qualified candidates in designated states.
The Specialty Equipment Market Association (SEMA) and Performance Racing Industry (PRI) together represent the heart of the automotive aftermarket and motorsports industries. United by a passion for cars, trucks, SUVs, and racing of every kind, these organizations support a vibrant global marketplace that spans performance parts, advanced racing technologies, restoration, restyling, and the full spectrum of specialty automotive innovation.
SEMA is a dynamic, business-minded nonprofit trade association made up of manufacturers, distributors, retailers, builders, publishers, race teams, and more—an industry ecosystem powering a nearly $53-billion-a-year retail market. Through industry-leading programs, advocacy, research, and world-class events—including the annual SEMA Show, one of the largest automotive trade shows in the world—SEMA helps its members grow, innovate, and succeed.
PRI extends this influence into the global racing marketplace. Since 1986, PRI has been the premier source of business intelligence, cutting-edge technology insights, and community connection for racing professionals. The annual PRI Trade Show in Indianapolis brings together over 1,000 exhibiting companies and thousands of racing stakeholders across every major discipline, supported by PRI’s industry-leading advocacy, media platforms, education programs, and year-round engagement.
Together, SEMA and PRI fuel the success of thousands of businesses, connect industry professionals worldwide, and preserve and grow the future of automotive performance and racing.
Serve as a category expert and advocate for the association during industry events. Responsible for the development and growth of strategic member groups. Lead volunteer groups toward the achievement of annual goals and objectives. Research and assist in the development of programs to properly market and maintain existing special segments of the aftermarket. Enhance growth through creative design and execution of activities for assigned councils and networks.
*This position can be remote but must be located in one of the following states: California, DC, Florida, Iowa, Illinois, Indiana, Massachusetts, Maryland, Michigan, Kanas, Missouri, New Jersey, Ohio, Texas, Utah, Viriginia and West Virginia
Work with the council or network leadership to:
Execute numerous in-person and virtual events that provide opportunities for members to network, learn, and promote their personal and company brands. This includes events at the SEMA and PRI Shows. Events may require:
Lead the Council or Network’s volunteer development to:
Serve as project manager, as necessary, on all council-related programming, to include but not be limited to:
Membership outreach, including but not limited to the following:
In partnership with the PR team, facilitate and monitor council-related online open and private discussion groups hosted on social media websites (e.g., LinkedIn, Facebook, Instagram, etc.).
Research, draft messaging and prepare for production council and industry segment newsletters and promotional materials for, at a minimum, the following:
Provide regular reports on progress toward individual and council goals and objectives.
Prepare regular reports on the status of council and network achievements, resources and budgets.
Oversee council and/or network activities, provide direction and guard against antitrust activities or other actions that could result in liability to SEMA.
Be knowledgeable on and an advocate for:
When directed by management, perform other assignments and duties as required.
Pay Range: $110,000 - $130,000
This job description is not intended to be and should not be construed as an all-inclusive list of all responsibilities, skills, relationships, or working conditions associated with the position. While it is intended to be an accurate reflection of the job requirements, management reserves the right to modify, add, or remove duties and to assign other duties as necessary.