Corporate Social Media Lead: Real-Time Engagement

InvestedintheMission; Arlington (VA); On-site; USD 74,000 - 113,000; Full time

Benefits offered by this job

Medical, dental, vision

401K with company matching

9/80 work schedule

Paid holiday shutdown

Job summary

AeroVironment, in Arlington, VA, seeks a Social Media Specialist to lead day-to-day execution across the company’s social media channels. This role will publish, repost, engage, and identify opportunities to join conversations, while elevating issues to leadership.

Strong editorial judgement and platform expertise are essential in a fast-paced external communications environment. The ideal candidate has a Bachelor’s degree and 5+ years in social media/digital communications, with experience

Qualifications

• Bachelor’s degree in communications, digital media, marketing, journalism or related field.
• 5+ years of experience in social media, digital communications, content development or related work.
• Experience managing corporate social channels with publishing, engagement, monitoring and analytics.
• Strong editorial judgement and ability to independently determine when to publish, engage, amplify, flag or elevate social media activity.
• Proficiency with visual content creation tools.
• Experience using social listening/analytic tools.

Responsibilities

• Own the day-to-day management of AV’s corporate social media channels, including publishing, reposting, sharing, commenting and audience engagement.
• Exercise independent judgement within established communications guidance to determine when and how AV should engage with relevant content, conversations and breaking developments.
• Monitor social platforms, media coverage, industry conversations and competitor activity for timely engagement opportunities, emerging narratives and potential reputational issues.
• Identify and promptly flag issues, posts, narratives or engagements that may require communications leadership review or response.
• Develop and maintain the social media content calendar in coordination with PR, marketing, executives and business teams.
• Draft platform-specific content that reflects AV’s voice, business priorities and communications objectives.
• Amplify company news, earned media, executive engagements, events, demonstrations and thought leadership across appropriate channels.
• Support real-time and live social coverage at trade shows, demonstrations, media engagements and company events.
• Support executive social media presence, including drafting, amplification and identification of engagement opportunities.
• Track channel performance and use analytics to improve content, timing, engagement and audience growth.
• Repurpose speaking engagements, earned media, company announcements and existing photo/video assets into platform-specific social and digital content, including graphics, short-form video, executive content and campaign extensions.
• Support implementation of new platforms, integrations and communications technologies.
• Advise communications leadership on emerging digital capabilities and opportunities.

Skills

5+ years experience

Editorial judgement

Platform expertise

Adobe Creative Suite

Canva

CapCut

Social listening tools

Education

Bachelor’s degree

Tools

Adobe Creative Suite

Canva

CapCut

Social listening tools

Job description

AeroVironment, in Arlington, VA, seeks a Social Media Specialist to lead day-to-day execution across the company’s social media channels. This role will publish, repost, engage, and identify opportunities to join conversations, while elevating issues to leadership.

Strong editorial judgement and platform expertise are essential in a fast-paced external communications environment. The ideal candidate has a Bachelor’s degree and 5+ years in social media/digital communications, with experience