Corporate Marketing Manager

BMI Companies; Miami (FL); On-site; USD 90,000 - 120,000; Full time

Job summary

BMI Financial Group is hiring a Corporate Marketing Manager in Miami to lead the development and execution of integrated marketing programs that drive growth, brand awareness, and customer engagement. The role blends hands-on campaign management with strategic planning, and partners with senior leaders across the organization.

You will manage budgets, coordinate cross-functional initiatives, and translate business priorities into effective marketing plans while operating with independence in a

Qualifications

• Industry knowledge in insurance, insurtechs, and financial services.
• Fluency in English and Spanish required.
• Experience leading multi-regional marketing strategies.

Responsibilities

• Develop and execute integrated marketing programs aligned with business objectives.
• Translate business priorities into effective marketing plans.
• Own end-to-end planning, implementation, measurement, and optimization of marketing initiatives.
• Manage marketing budgets, timelines, and resource allocation to maximize ROI.
• Lead large-scale marketing projects with Commercial, Product, Data, HR, Operations and other stakeholders.
• Analyze campaign performance and market trends to drive improvements and recommendations.
• Present marketing results and business recommendations to senior leadership.

Skills

Bilingual English/Spanish

Strategic marketing

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Communications

Master's degree preferred

Job description

With over five decades of experience, BMI Financial Group has been providing insurance and solutions for families worldwide. Specializing in high-quality Life Insurance, Health Insurance with global coverage, and Travel Assistance Plans, BMI is committed to innovating insurance products for the international community.

Candidates applying for this role must reside in Miami, Fl.

About this role:

We are looking for a Corporate Marketing Manager who leads the development and execution of integrated marketing programs that drive profitable business growth, brand awareness, and customer engagement. Combines hands-on campaign management with strategic planning, serving as a trusted partner to business leaders and senior management. Operates with a high degree of independence, managing complex initiatives from concept through execution while influencing key business decisions.

Main Responsibilities:

• Develop and execute marketing strategies, campaigns, and programs aligned with business objectives.
• Translate business priorities into effective marketing plans.
• Own end-to-end planning, implementation, measurement, and optimization of marketing initiatives.
• Manage marketing budgets, timelines, and resource allocation to maximize return on investment.
• Lead large-scale marketing projects and cross-functional initiatives involving Commercial teams, Product, Data, HR, Operations, and other stakeholders.
• Analyze campaign performance and market trends to provide actionable recommendations and improve results.
• Leadership & Stakeholder Management
• Serve as a key marketing partner to directors, vice presidents, and senior leadership.
• Present marketing strategies, campaign results, and business recommendations to executive audiences.
• Influence business decisions through data-driven insights and market expertise.
• Build strong relationships across functions to align marketing initiatives with organizational goals.
• Operate independently with minimal oversight while managing competing priorities and stakeholder expectations.

Qualifications:

• Industry knowledge, insurance, Insurtech’s, financial services (Over 2 years in mentioned industries)
• Bachelor’s degree in marketing, Communications, or related field (master’s preferred).
• 2-3 years in a Marketing Manager role (at least 5 years in Marketing)
• Proven success in managing multi-regional marketing strategies
• LATAM market experience is highly desirable, experience in other international markets a plus.
• Fluency in English and Spanish required.

Skills:

• A highly collaborative and results-oriented marketing professional who combines strong strategic thinking with a hands-on execution mindset - Must be able to define, design, develop. Comfortable working directly with senior leaders, influencing decisions, and driving initiatives from strategy through implementation while maintaining accountability for measurable business outcomes.
• Customer-first orientation with focus on engagement and retention.