Corporate Brand Manager

Conduent, Inc.; United States; Hybrid; USD 97.000 - 127.000; Vollzeit

Benefits dieser Stelle

Health and Welfare Benefits

Retirement Savings

Employee Discounts

Career Growth Opportunities

Paid Training

Paid Time Off

Great Work Environment

Zusammenfassung

Conduent, Inc. is seeking a Corporate Brand Manager to lead brand stewardship, evolution, and activation across the enterprise. You will ensure consistent identity, messaging, and visuals while guiding AI-enabled governance for content creation and marketing operations.

You will report to the VP of Marketing and lead a four-person offshore team, collaborating with cross-functional leaders to strengthen awareness and differentiation, drive growth, and deliver a cohesive brand experience.

Qualifikationen

• Bachelor's degree in Marketing, Communications, Design, Business, Journalism, or a related field.
• 7+ years of experience in brand management, corporate marketing, communications, creative services, or related disciplines.
• 2+ years of experience leading creative or content teams, including offshore resources.
• Demonstrated experience managing enterprise brand standards, content governance, and creative development.
• Strong knowledge of brand strategy, content development, digital communications, and creative production workflows.
• Experience developing brand guidelines, governance processes, and tools that support consistent brand execution.
• Excellent communication, stakeholder management, project management, and organizational skills.
• Ability to influence, collaborate, and build relationships across multiple business functions and leadership levels.

Aufgaben

• Lead corporate brand strategy, stewardship, and activation to ensure consistent brand identity across the enterprise.
• Maintain and evolve brand architecture, guidelines, messaging frameworks, and creative standards to support strategy and market positioning.
• Partner with Marketing, Communications, HR, Sales, and leaders to strengthen brand awareness and differentiation.
• Develop brand governance frameworks, templates, tools, and resources for consistent brand application.
• Provide strategic brand consultation and creative direction for corporate communications and marketing campaigns.
• Establish AI-enabled brand governance practices, including guidelines, prompts, review processes, and quality standards.
• Evaluate emerging AI technologies to improve content production and brand consistency while maintaining quality.
• Oversee development, production, and maintenance of branded content supporting corporate, marketing, sales, and initiatives.
• Lead, mentor, and develop a team of four offshore professionals with clear priorities and quality standards.
• Optimize creative workflows and content management to improve efficiency and scalability.
• Support strategic initiatives including brand transformations, acquisitions, and major events.
• Monitor trends to keep the Conduent brand relevant and competitive.

Kenntnisse

Brand strategy

Stakeholder management

Team leadership

Content governance

Ausbildung

Bachelor's degree in Marketing, Communications, Design, Business, Journalism, or a related field

Tools

DAM systems

Content management platforms

Marketing technologies

Jobbeschreibung

Through our dedicated associates, Conduent delivers mission-critical services and solutions on behalf of Fortune 100 companies and over 500 governments - creating exceptional outcomes for our clients and the millions of people who count on them. You have an opportunity to personally thrive, make a difference and be part of a culture where individuality is noticed and valued every day.

Corporate Brand Manager

Are you a strategic brand leader who is passionate about building and evolving a strong corporate identity across a global organization?

Do you thrive on combining creative strategy, brand governance, and emerging technologies to deliver consistent, innovative, and impactful brand experiences?

About The Role

As a Corporate Brand Manager, you will lead the stewardship, evolution, and activation of the Conduent brand across the enterprise. You will ensure brand identity, messaging, and visual standards remain consistent, differentiated, and aligned with the company's strategic objectives.

Reporting to the VP of Marketing, you will lead a team of four offshore content and creative professionals responsible for developing and maintaining branded content and creative assets. You will collaborate with cross-functional stakeholders to strengthen brand awareness, support business growth, and deliver a consistent brand experience across corporate, marketing, and client-facing channels.

You will also play a key role in modernizing brand governance by establishing guidelines and best practices for the responsible use of artificial intelligence (AI) in content creation, design, and marketing operations.

Responsibilities

• Leading corporate brand strategy, stewardship, and activation to ensure consistent brand identity, messaging, and visual standards across the enterprise.
• Maintaining and evolving brand architecture, guidelines, messaging frameworks, and creative standards to support corporate strategy and market positioning.
• Partnering with Marketing, Communications, Human Resources, Sales, and business leaders to strengthen brand awareness, reputation, and differentiation.
• Developing brand governance frameworks, templates, tools, and resources that enable consistent yet flexible brand application across business functions.
• Providing strategic brand consultation and creative direction for corporate communications, executive messaging, marketing campaigns, digital channels, employer branding, and client-facing materials.
• Establishing AI-enabled brand governance practices, including guidelines, approved prompts, review processes, and quality standards for content and creative development.
• Evaluating emerging AI technologies to improve content production, operational efficiency, and brand consistency while maintaining quality and authenticity.
• Overseeing the development, production, and maintenance of branded content and creative assets supporting corporate, marketing, sales, and business initiatives.
• Leading, mentoring, and developing a team of four offshore content and creative professionals while establishing priorities, performance expectations, and quality standards.
• Optimizing creative workflows, resource allocation, and content management processes to improve efficiency, responsiveness, and scalability.
• Supporting strategic initiatives, including brand transformations, acquisitions, major corporate events, and enterprise programs.
• Monitoring industry trends and emerging best practices to ensure the Conduent brand remains relevant, competitive, and aligned with evolving business needs.

Requirements

• Bachelor's degree in Marketing, Communications, Design, Business, Journalism, or a related field.
• 7+ years of experience in brand management, corporate marketing, communications, creative services, or related disciplines.
• 2+ years of experience leading creative or content teams, including offshore or distributed resources.
• Demonstrated experience managing enterprise brand standards, content governance, and creative development.
• Strong knowledge of brand strategy, content development, digital communications, and creative production workflows.
• Experience developing brand guidelines, governance processes, and tools that support consistent brand execution.
• Excellent communication, stakeholder management, project management, and organizational skills.
• Ability to influence, collaborate, and build relationships across multiple business functions and leadership levels.

Preferred Qualifications

• Experience supporting corporate rebranding, brand transformation, or enterprise-wide brand initiatives.
• Experience working within a large enterprise or publicly traded organization.
• Familiarity with generative AI technologies and their application in marketing, communications, and creative development.
• Experience establishing AI governance guidelines, content quality standards, or AI-enabled creative workflows.
• Experience with digital asset management (DAM) systems, content management platforms, and marketing technologies.

Flexible Working

At Conduent, we value individuality and flexibility in how our associates work and deliver their best. In this role, you can expect the following working conditions:

• Remote work: Enjoy the flexibility of working from home, optimizing your work-life balance.

The role can be remote, but candidates who live within 35 miles of our Florham Park, NJ; Atlanta, GA; or Fort Lauderdale, FL offices would be expected to work a hybrid schedule.

Working For You

Perks and rewards designed for you

• Health and Welfare Benefits: Tailored to fit your and your family's needs, effective from day one.
• Retirement Savings: Supportive plans to help you secure your financial future.
• Employee Discounts: Access a broad array of discounts on merchandise, services, travel, and more.
• Career Growth Opportunities: A variety of opportunities to advance your career within a global company.
• Paid Training: Earn while you learn with access to award-winning learning platforms.
• Paid Time Off: Attractive packages designed to help you enjoy your life outside of work.
• Great Work Environment: Join an award-winning culture recognized for diversity and inclusion efforts.

Join Us

At Conduent, we are united by a single mission. We know that our success is tied to the success of our associates. We strive to create an environment where you can:

• Bring your authentic self to work every day.
• Grow and thrive both personally and professionally.
• Make a meaningful impact with our clients, in our communities, and for the millions of people we serve.

When you join Conduent, you are part of a future-oriented team – shaping both the company's and your own future. With more than 54,000 associates in 24 countries, you'll have opportunities to grow with people who inspire you to be your best.

Pay Transparency Laws in some locations require disclosure of compensation and/or benefits-related information. For this position, actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. In addition to base pay, this position, based on business need, may be eligible for a bonus or incentive. In addition, Conduent provides a variety of benefits to employees including health insurance coverage, voluntary dental and vision programs, life and disability insurance, a retirement savings plan, paid holidays, and paid time off (PTO) or vacation and/or sick time. The estimated salary range for this role is ($97,000 - $127,000)

Conduent is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, creed, religion, ancestry, national origin, age, gender identity, gender expression, sex/gender, marital status, sexual orientation, physical or mental disability, medical condition, use of a guide dog or service animal, military/veteran status, citizenship status, basis of genetic information, or any other group protected by law.