Corporate Brand Manager

Conduent; United States; Hybrid; USD 97,000 - 127,000; Full time

Benefits offered by this job

Health benefits

Retirement plan

Discount programs

Career growth

Training opportunities

Paid time off

Inclusive culture

Job summary

Conduent is seeking a Corporate Brand Manager to lead the stewardship, evolution, and activation of the Conduent brand across the enterprise. This role ensures consistent identity, messaging, and visual standards while guiding a four-person offshore team responsible for branded content and assets.

You will partner with Marketing, Communications, HR, Sales, and leaders to strengthen awareness and differentiation, and you will set governance for AI usage in content creation and marketing

Qualifications

• Bachelor's degree or equivalent in a related field.
• 7+ years in brand management or corporate marketing.
• 2+ years leading creative/content teams, including offshore resources.
• Experience managing enterprise brand standards and governance.
• Strong knowledge of brand strategy, digital communications, and production workflows.

Responsibilities

• Lead corporate brand strategy, stewardship, and activation across the enterprise.
• Evolve brand architecture, guidelines, messaging, and creative standards.
• Collaborate with Marketing, Communications, HR, Sales, and leadership to strengthen brand awareness.
• Develop governance frameworks, templates, tools, and resources for consistent brand application.
• Provide strategic brand consultation for corporate communications, campaigns, and digital channels.
• Establish AI-enabled brand governance guidelines and review processes.
• Evaluate AI technologies to improve content production while maintaining quality.
• Oversee development and maintenance of branded content across functions.
• Mentor and develop a team of offshore content and creative professionals.
• Optimize workflows and content management for efficiency and scalability.
• Support brand transformations, acquisitions, major events, and enterprise programs.
• Monitor trends to keep Conduent's brand competitive and relevant.

Skills

Brand strategy

Brand governance

Stakeholder management

Team leadership

Content development

Education

Bachelor's degree in Marketing/Communications/Design/Business

Tools

DAM systems

Content management platforms

Marketing technologies

Job description

Corporate Brand Manager

Are you a strategic brand leader who is passionate about building and evolving a strong corporate identity across a global organization?

Do you thrive on combining creative strategy, brand governance, and emerging technologies to deliver consistent, innovative, and impactful brand experiences?

About the Role

As a Corporate Brand Manager, you will lead the stewardship, evolution, and activation of the Conduent brand across the enterprise. You will ensure brand identity, messaging, and visual standards remain consistent, differentiated, and aligned with the company's strategic objectives.

Reporting to the VP of Marketing, you will lead a team of four offshore content and creative professionals responsible for developing and maintaining branded content and creative assets. You will collaborate with cross-functional stakeholders to strengthen brand awareness, support business growth, and deliver a consistent brand experience across corporate, marketing, and client-facing channels.

You will also play a key role in modernizing brand governance by establishing guidelines and best practices for the responsible use of artificial intelligence (AI) in content creation, design, and marketing operations.

Responsibilities

• Leading corporate brand strategy, stewardship, and activation to ensure consistent brand identity, messaging, and visual standards across the enterprise.
• Maintaining and evolving brand architecture, guidelines, messaging frameworks, and creative standards to support corporate strategy and market positioning.
• Partnering with Marketing, Communications, Human Resources, Sales, and business leaders to strengthen brand awareness, reputation, and differentiation.
• Developing brand governance frameworks, templates, tools, and resources that enable consistent yet flexible brand application across business functions.
• Providing strategic brand consultation and creative direction for corporate communications, executive messaging, marketing campaigns, digital channels, employer branding, and client-facing materials.
• Establishing AI-enabled brand governance practices, including guidelines, approved prompts, review processes, and quality standards for content and creative development.
• Evaluating emerging AI technologies to improve content production, operational efficiency, and brand consistency while maintaining quality and authenticity.
• Overseeing the development, production, and maintenance of branded content and creative assets supporting corporate, marketing, sales, and business initiatives.
• Leading, mentoring, and developing a team of four offshore content and creative professionals while establishing priorities, performance expectations, and quality standards.
• Optimizing creative workflows, resource allocation, and content management processes to improve efficiency, responsiveness, and scalability.
• Supporting strategic initiatives, including brand transformations, acquisitions, major corporate events, and enterprise programs.
• Monitoring industry trends and emerging best practices to ensure the Conduent brand remains relevant, competitive, and aligned with evolving business needs.

Requirements

• Bachelor's degree in Marketing, Communications, Design, Business, Journalism, or a related field.
• 7+ years of experience in brand management, corporate marketing, communications, creative services, or related disciplines.
• 2+ years of experience leading creative or content teams, including offshore or distributed resources.
• Demonstrated experience managing enterprise brand standards, content governance, and creative development.
• Strong knowledge of brand strategy, content development, digital communications, and creative production workflows.
• Experience developing brand guidelines, governance processes, and tools that support consistent brand execution.
• Excellent communication, stakeholder management, project management, and organizational skills.
• Ability to influence, collaborate, and build relationships across multiple business functions and leadership levels.

Preferred Qualifications

• Experience supporting corporate rebranding, brand transformation, or enterprise-wide brand initiatives.
• Experience working within a large enterprise or publicly traded organization.
• Familiarity with generative AI technologies and their application in marketing, communications, and creative development.
• Experience establishing AI governance guidelines, content quality standards, or AI-enabled creative workflows.
• Experience with digital asset management (DAM) systems, content management platforms, and marketing technologies.

Flexible Working

At Conduent, we value individuality and flexibility in how our associates work and deliver their best. In this role, you can expect the following working conditions:

• Remote work: Enjoy the flexibility of working from home, optimizing your work-life balance.

The role can be remote, but candidates who live within 35 miles of our Florham Park, NJ; Atlanta, GA; or Fort Lauderdale, FL offices would be expected to work a hybrid schedule.

Working For You:

Perks and rewards designed for you:

• Health and Welfare Benefits: Tailored to fit your and your family's needs, effective from day one.
• Retirement Savings: Supportive plans to help you secure your financial future.
• Employee Discounts: Access a broad array of discounts on merchandise, services, travel, and more.
• Career Growth Opportunities: A variety of opportunities to advance your career within a global company.
• Paid Training: Earn while you learn with access to award-winning learning platforms.
• Paid Time Off: Attractive packages designed to help you enjoy your life outside of work.
• Great Work Environment: Join an award-winning culture recognized for diversity and inclusion efforts.

Join Us:

At Conduent, we are united by a single mission. We know that our success is tied to the success of our associates. We strive to create an environment where you can:

• Bring your authentic self to work every day.
• Grow and thrive both personally and professionally.
• Make a meaningful impact with our clients, in our communities, and for the millions of people we serve.

When you join Conduent, you are part of a future-oriented team – shaping both the company's and your own future. With more than 54,000 associates in 24 countries, you'll have opportunities to grow with people who inspire you to be your best.

Pay Transparency Laws in some locations require disclosure of compensation and/or benefits-related information. For this position, actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. In addition to base pay, this position, based on business need, may be eligible for a bonus or incentive. In addition, Conduent provides a variety of benefits to employees including health insurance coverage, voluntary dental and vision programs, life and disability insurance, a retirement savings plan, paid holidays, and paid time off (PTO) or vacation and/or sick time. The estimated salary range for this role is ($97,000 - $127,000)