Copywriting Manager - Lead Creative Team (Remote)

Humana Inc; Trenton (NJ); Hybrid; USD 104,000 - 143,000; Full time

Benefits offered by this job

Bonus incentive plan

Job summary

Humana, Inc. is seeking a Manager, Copywriting to lead a team of writers shaping voice and editorial quality across campaigns and customer experiences. You will coach and review copy, partner with designers and strategists, and ensure messaging aligns with brand and audience needs.

The role emphasizes collaboration with cross-functional teams to deliver clear, compliant, on-brand communications across digital and print channels, including direct mail and email.

Qualifications

• Bachelor’s degree or higher in English, Marketing, Communications, Journalism, Advertising, or related field, or equivalent professional experience
• 6+ years of professional copywriting, content development, advertising, marketing communications, or related creative experience
• 2+ years of people leadership, supervisory, team lead, or workstream leadership experience
• Portfolio demonstrating strong copywriting craft, concept development, headline writing, campaign thinking, and multi-channel execution
• Experience collaborating with cross-functional teams to develop audience-centered, brand-aligned content across channels

Responsibilities

• Lead, coach, and develop a team of copywriters by providing clear feedback, prioritization support, and craft guidance
• Review and approve copy concepts, headlines, messaging, and content to ensure brand voice, audience relevance, quality, and compliance readiness
• Translate strategic briefs, business objectives, audience insights, and performance inputs into compelling copy direction across digital, print, email, social, video, direct mail, and integrated campaigns
• Partner with creative directors, designers, strategists, project managers, compliance partners, and business stakeholders to align messaging, timelines, feedback, and delivery expectations
• Identify opportunities to improve writing standards, editorial practices, workflow efficiency, and the use of technology, including GenAI, to support scalable content development

Skills

Copywriting

Leadership

Cross-functional collaboration

Portfolio review

Education

Bachelor's degree or higher in English/Marketing/Communications

Job description

Humana, Inc. is seeking a Manager, Copywriting to lead a team of writers shaping voice and editorial quality across campaigns and customer experiences. You will coach and review copy, partner with designers and strategists, and ensure messaging aligns with brand and audience needs.

The role emphasizes collaboration with cross-functional teams to deliver clear, compliant, on-brand communications across digital and print channels, including direct mail and email.