Copywriter (paid ads - fitness)

STNDRD; Miami (FL); Remote; USD 40,000 - 50,000; Full time

Job summary

A leading fitness brand is seeking an Entry-level Copywriter for a full-time remote position. The role involves crafting engaging ad copy for fitness promotions, collaborating with marketing teams, and conducting research to ensure effective messaging. Candidates should possess strong writing and editing skills, a passion for fitness, and preferably a degree in a related field. This position is an excellent opportunity to contribute to marketing strategies within a dynamic fitness-oriented environment.

Qualifications

• Create clear, compelling, and error-free ad copy.
• Convey messages tailored for target audiences.
• Align copy with brand and mission.

Responsibilities

• Write, edit, and proofread copy for digital advertisements.
• Collaborate with marketing teams.
• Conduct research for effective messaging.

Skills

Strong writing skills

Proofreading

Editing skills

Experience in communication and marketing

Proficiency in writing press releases

Passion for fitness

Organizational skills

Digital advertising copywriting

Education

Bachelor’s degree in English, Communications, Journalism, Marketing, or a related field

Job description

Company Description

STNDRD is committed to elevating fitness beyond the gym by promoting discipline, hard work, and consistency to build stronger bodies and better lives. Led by 6× Mr. Olympia Champion Chris Bumstead, STNDRD offers a comprehensive approach to fitness and personal growth. Through its app, STNDRD provides users with world‑class training programs, nutritional support, and progress tracking to help achieve their fitness goals. At its core, STNDRD emphasizes community and aims to foster a supportive environment where members inspire and grow together. Join us and help set a new standard in fitness.

Role Description

This is a full‑time remote role for a Copywriter specializing in paid advertisements within the fitness industry. The Copywriter will be responsible for crafting engaging and persuasive ad copy specifically tailored for fitness promotions, with a focus on driving engagement and conversions. The role also involves researching to ensure effective messaging and contributing to the overall marketing strategy.

• Write, edit, and proofread copy for digital advertisements.
• Collaborate with marketing teams to align with campaign goals.
• Maintain STNDRD’s tone and voice.
• Conduct research to ensure effective messaging.
• Contribute to the overall marketing strategy.

Qualifications

• Strong writing, proofreading, and editing skills to create clear, compelling, and error‑free ad copy.
• Experience in communication and marketing to successfully convey messages tailored for target audiences.
• Proficiency in writing press releases and understanding how to effectively promote campaigns and projects.
• Passion for fitness, health, and wellness, with the ability to align copy with STNDRD’s brand and mission.
• Exceptional organizational skills with the ability to manage multiple projects and meet deadlines.
• Bachelor’s degree in English, Communications, Journalism, Marketing, or a related field is preferred.
• Proven experience in writing copy for digital advertising, preferably in the fitness or wellness industry, is a plus.

Seniority Level

Entry level

Employment Type

Full‑time

Job Function

Marketing, Public Relations, and Writing/Editing

Industry

Wellness and Fitness Services