Copywriter - Marketing Agency

Snapshot; Nashville (TN); Hybrid; USD 65,000 - 100,000; Full time

Benefits offered by this job

Hybrid schedule: 4 in-office days, 1 W

Nashville office

Job summary

Snapshot is seeking a Copywriter to voice the work across all assets, turning business objectives into on-brand writing with authority. You will move between long-form thought leadership, blogs, and white papers, and short-form social, campaigns, headlines, and paid ads, ensuring consistency.

You’ll collaborate with SEO/GEO, Accounts, Creative and Development so copy and design come together, and you’ll defend creative choices in business language.

Qualifications

• 4+ years of professional copywriting across long-form, short-form, and digital.
• Experience in an agency or fast-paced, multi-client environment.
• Portfolio demonstrating proven range and ability to hold a brand voice across a body of work.
• Experience collaborating with design, development, account, and search teams.
• Experience briefing or managing freelance writers.
• Familiarity with agency PM tools such as Teamwork or Asana, and time tracking tools like Harvest.
• Bachelor's degree or equivalent experience.

Responsibilities

• Brand Voice Ownership: Learn, document, and own brand voice and messaging standards for assigned clients.
• Long-Form Content: Write thought leadership, blogs, white papers, case studies, and bylined articles.
• Short-Form & Campaign Copy: Write campaign concepts, headlines, taglines, social copy, and paid ad variations.
• Digital & Web Copy: Write web pages, landing pages, email, and nurture sequences built to convert.
• Cross Functional Collaboration: Partner with SEO/GEO, Accounts, Creative and Development.
• Workload & Freelance Management: Manage workload, deadlines, and brief/edit freelancers.
• AI Fluency: Use AI tools to accelerate research, drafting, and iteration.

Skills

4+ years copywriting

Portfolio

Agency multi-client experience

Freelance management

PM tools (Teamwork/Asana)

Harvest time tracking

Education

Bachelor's degree or equivalent

Tools

Teamwork/Asana

Harvest

WordPress

Job description

The Copywriter is the voice of the work at Snapshot. You take business objectives and make them land, turning strategy into writing that carries brand voice, authority, and a point of view. You are accountable for the words on every asset that leaves the building.

This is a multi-tool role. Long-form thought leadership, blogs, and white papers. Short-form social, campaign copy, headlines, and paid ads. Web pages, landing pages, email, and scripts. You move between formats without losing the thread, and you match register to the channel and the audience every time.

You learn a brand voice fast, then own it. Once you have it, you protect it across every deliverable and every department, so a paid ad and a white paper sound like they came from the same company.

You do not work in a silo. You partner with SEO/GEO so content ranks and gets cited, with Accounts to shape and defend messaging, and with Creative and Development so copy and design solve the problem together. You look ahead at what is coming, raise flags early, bring solutions, and commit to seeing them through.

What Sets You Apart

You write across every format and own brand voice like it belongs to you.

• Real range across long-form, short-form, and digital, with no drop in quality between them
• Fast at absorbing a brand voice and disciplined about holding it across every asset
• Strategic first: you start with the business objective, not the clever line
• Fluent in AI tools and clear-eyed about where they speed the work up and where judgment cannot be outsourced
• Strong cross-functional collaborator who keeps copy connected to search, design, development, and account strategy
• Able to present and defend creative choices to clients in business language
• Owns outcomes: anticipates needs, flags risks early, generates solutions, and follows through to completion
• Knows how and when to leverage freelance support to scale output without dropping quality

What We're Leaning On You For

• Owning brand voice for assigned clients and holding it consistent across every channel and department
• Writing across the full range: thought leadership, blogs, white papers, web and landing pages, campaigns, social, email, and paid ads
• Turning creative briefs and business objectives into copy that moves the metric, not just the mood
• Partnering with SEO/GEO so content performs in traditional search and AI answers
• Contributing concepts and messaging platforms in brainstorms and campaign development
• Briefing and directing freelance writers when volume requires it
• Using AI tools to make content better and faster without compromising voice or accuracy
• Presenting and defending copy in client reviews and working sessions

Primary Responsibilities Include:

Brand Voice Ownership

• Learn, document, and own brand voice and messaging standards for assigned clients
• Keep voice consistent across every asset, channel, and department
• Serve as the quality check on tone, clarity, and messaging accuracy before work reaches the client
• Build and maintain messaging frameworks, voice guides, and boilerplate the whole team can use

Long-Form Content

• Write thought leadership, blogs, white papers, case studies, and bylined articles
• Conduct research and subject matter interviews to write with authority in client industriesStructure long-form content so it is readable, credible, and genuinely useful to the audience

Short-Form & Campaign Copy

• Write campaign concepts, headlines, taglines, social copy, and paid ad variations
• Develop message variations for testing across paid and organic channels
• Write scripts and voiceover copy for video and animation as needed

Digital & Web Copy

• Write web pages, landing pages, email, and nurture sequences built to convert
• Write with structure, hierarchy, and CTA logic in mind, not just the sentence
• Apply SEO and GEO guidance so copy performs in search and AI-driven

Cross Functional Collaboration

• Partner with SEO/GEO on keyword direction, content planning, and AI search visibility
• Work with Accounts to understand client goals and shape messaging strategy
• Collaborate with Creative and Development so copy, design, and build come together cleanly
• Participate actively in brainstorms, concepting, and campaign development

Workload & Freelance Management

• Manage your own workload, priorities, and deadlines across multiple accounts
• Flag capacity risks early and propose solutions before deadlines are in jeopardy
• Brief, direct, and edit freelance writers to scale output without compromising quality

AI Fluency

• Use AI tools to accelerate research, drafting, and iteration
• Apply judgment about where AI adds speed and where original thinking is required
• Maintain accuracy, originality, and brand voice in everything produced
• Strong portfolio showing range across long-form, short-form, digital, and campaign work
• Excellent command of grammar, structure, tone, and brand voice, with sharp attention to detail
• Ability to write copy that balances creativity with strategy and business outcomes
• Working knowledge of SEO fundamentals and how content performs in search and AI answers
• Experience using AI tools (e.g. ChatGPT, Claude, Perplexity) to enhance research, drafting, and editing
• Comfortable writing for video, voiceover, and script formats
• Familiarity with CMS platforms such as WordPress
• Skilled at presenting and defending creative work to clients and internal stakeholders
• Ability to manage multiple projects and deadlines in a fast-paced, multi-client environment
• Comfortable receiving feedback and iterating quickly without losing quality
• A passion for learning, testing, and evolving craft as the content landscape changes

Requirements

• 4+ years of professional copywriting experience across long-form, short-form, and digital
• Experience in an agency or fast-paced, multi-client environment
• Portfolio demonstrating proven range and the ability to hold a brand voice across a body of work
• Experience collaborating with design, development, account, and search teams
• Experience briefing or managing freelance writers
• Deep familiarity with agency PM tools such as Teamwork or Asana, and time tracking tools like Harvest
• Bachelor's degree or equivalent experience

*The Snapshot team works from the office Mon, Tues, Thurs, & Friday. With a work-from-home day on Wednesday.