Copywriter Brand Journalist

KWSM: a digital marketing agency; Aliso Viejo (CA); Hybrid; USD 60,000 - 70,000; Full time

Job summary

Join a dynamic digital marketing agency as a brand journalist, where storytelling meets strategy. In this full-time role, you will create captivating content across various platforms, from blogs to social media. Collaborate with a talented team in a hybrid work environment that values creativity and career growth. Enjoy the flexibility of every other Friday off while contributing to innovative projects that drive client success. If you are passionate about writing and eager to make an impact in the digital marketing landscape, this opportunity is tailor-made for you.

Benefits

Health Insurance

401K

Paid Vacation

Holidays

Opportunities for Growth

Leadership Development

Every Other Friday Off

Qualifications

• Must have a journalism or English degree, or equivalent experience.
• Proficiency with WordPress and major social media channels is required.

Responsibilities

• Write engaging copy and captions for various visual formats.
• Produce high-quality, SEO-optimized written content for multiple platforms.
• Research industry news and trends to inform content.

Skills

Copywriting

SEO Optimization

Content Creation

Research Skills

Social Media Management

Education

Journalism Degree

English Degree

Tools

WordPress

MailChimp

Social Media Platforms

Job description

Company Description

KWSM is a full-service digital marketing agency comprising brand journalists, emphasizing a story-first marketing approach. We specialize in digital strategy, website development & SEO, content creation, PR & influencer marketing, and digital advertising. Our clients seek integrated strategies that generate leads or sales. Our client base is evenly split between B2B and B2C.

Our offices are located in Orange County, CA; San Diego, CA; Atlanta, GA; and Las Vegas, NV.

Job Description

We seek an organized, proactive brand journalist passionate about storytelling to join our team. Are you an exceptional copywriter eager to apply your skills in digital marketing? Do you enjoy creating engaging content for blogs, websites, social media, PR, and newsletters, understanding its role within broader marketing strategies? Are you empathetic, detail-oriented, client-focused, and adaptable in voice and tone?

In this role, you will handle various writing assignments and interact with different clients. You will craft compelling copy for multiple channels, including social media graphics, reels, and videos. You must be self-sufficient, able to prioritize tasks, and meet deadlines.

At KWSM, you will be part of a driven, hardworking team, enjoying a hybrid work schedule and every other Friday off. We prioritize career development, training, and promotion of leaders.

Responsibilities

1. Understand platform-specific content strategies for maximum impact.
2. Research industry news and trends to inform content and identify compelling story angles.
3. Conduct interviews to gather information and quotes for content.
4. Write engaging copy and captions for various visual formats.
5. Produce high-quality, SEO-optimized written content for multiple platforms.
6. Collaborate on sourcing or conceptualizing visual content.
7. Review and provide feedback on multimedia content to ensure messaging clarity and alignment.

Qualifications

Must have a journalism or English degree, or equivalent experience. Proficiency with WordPress, MailChimp (or similar), and major social media channels is required. Experience with multimedia projects is a plus.

Work Environment & Benefits

We operate on a 9/80 schedule, offering every other Friday off, and a hybrid work model (3 days in-office, 2 days remote). Benefits include health insurance, 401K, paid vacation, holidays, and opportunities for growth and leadership development.

Application Materials

• Resume
• Recent social media posts (4-5 samples) with descriptions of your objectives
• Writing samples for various formats (blogs, website, social media)

Salary range: $60K - $70K

Core Values

• Creative
• Communicative
• Uncommonly Organized
• Team-oriented
• Social
• Passionate
• Loyal

Additional Information

This is a full-time, salaried, in-office position available in CA, NV, or GA offices. All applicants must complete this survey to be considered: https://go.apply.ci/p/qSin8A75WY. Learn about our team culture on Instagram @KWSMTeam and our benefits at https://kwsmdigital.com/about-us/careers/. Our team has been recognized in Inc. Magazine's Best Places to Work, with testimonials available at https://kwsmdigital.com/employee-testimonials/.