Copywriter

Superpower,-Inc; San Francisco (CA); On-site; USD 125,000 - 130,000; Full time

Job summary

Superpower is seeking a versatile copywriter who can move between brand storytelling and conversion-driven copy, translating briefs into compelling language across the customer journey. You’ll write across landing pages, emails, paid social, and longer scripts, balancing emotion with persuasion while collaborating with Brand, Creative, and Growth.

This role is based in San Francisco and offers a base pay range of $125,000–$130,000, plus equity and benefits.

Qualifications

• 3–6 years copywriting experience

Responsibilities

• Translate campaign briefs into messaging across H1s, headlines, descriptions, taglines, and campaign copy
• Write across channels including landing pages, email, paid social, and other performance creative
• Script longer-form campaign films, founder videos, and branded content
• Develop hooks, concepts, and messaging angles for performance creative
• Balance emotional storytelling with persuasion and conversion
• Partner closely with Brand, Creative, and Growth to evolve how Superpower sounds

Skills

Copywriting experience

Brand storytelling

Direct-response writing

Adaptability

Job description

We're looking for a versatile copywriter who can move fluidly between brand storytelling and conversion-driven copy.

You’ll take campaign and creative briefs and turn them into compelling language across the entire customer journey — from big campaign ideas and brand storytelling to the copy that ultimately drives someone to act.

The ideal person is part brand storyteller, part direct-response copywriter: someone who can make people feel something and make them do something.

WHAT YOU'LL DO

• Translate campaign briefs into messaging across H1s, headlines, descriptions, taglines, and campaign copy

• Write across channels including landing pages, email, paid social, and other performance creative

• Script longer-form campaign films, founder videos, and branded content

• Develop hooks, concepts, and messaging angles for performance creative

• Balance emotional storytelling with persuasion and conversion

• Partner closely with Brand, Creative, and Growth to evolve how Superpower sounds

WHAT WE'RE LOOKING FOR

• ~3–6 years of copywriting experience

• A strong portfolio spanning both brand/campaign and performance/conversion work

• Exceptional at simplifying complex ideas into sharp, memorable language

• Comfortable writing everything from a three-word headline to a three-minute script

NICE TO HAVE

• Experience in health, wellness, medical, or other science-heavy categories

• Agency background with range across clients and tonal registers

• Long-form performance writing (VSL-style scripts, sales pages)

WHY SUPERPOWER

• Mission that matters: we catch diseases before they start and change people's lives

• Radical empowerment: no layers of approval, no waiting for permission — if you see a problem, we reward people that solve them

• A-players only: small team of exceptional people who actually do the work

• Founder mode: everyone is an IC here, including leadership. We don't delegate, we build

• Competitive compensation with equity in a company at the frontier of health and AI

• Superpower your own health — we live the ethos

The San Francisco, CA base pay range for this role is $125,000 – $130,000 (non-inclusive of equity).

Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process.

About Superpower

Superpower is a new health system on a mission to extend and enhance human life.

We started with lab testing, then data aggregation / digital twin, then an AI doctor, and now peptides.

Over the past 6 months, we have grown 10x whilst halving CAC. Now we are gearing up for hyper growth.

You can find more about us below:

• superpower.com/series-a

• Superpower Overview

• Culture at Superpower

Company Philosophies

• We are all here to genuinely do our life’s best work

• Insanely high talent bar, never settling. A players only (see Steve Jobs)

• We live to work as much as we work to live. But we sustainably espouse the superpower ethos of putting health first

• We aim to set the gold standard for team health culture on the planet — live the ethos!

Investors

• Forerunner (Top consumer healthcare VC in the world; early board members of Hims and Oura; Kirsten, founder of Forerunner, led our Series A)

• 8VC (leading health and bio investor)

• Evan Moore (Founder of Doordash; Partner at Khosla Ventures)

• Cyan Bannister (early investor into Uber and SpaceX, former partner at Founder’s Fund, regarded as one of the top angels in the world)

• Balaji Srinivasan (ex-Coinbase CTO and angel, ex-General Partner at a16z)

• Arielle Zuckerberg (active angel, tech leader, relatively famous brother)

• Cameron & Tyler Winklevoss

• Susa Ventures (tier 1 healthcare VC)

• Bond Capital (General Partner Jay Simons early-stage fund within Bond)

• Long Journey Ventures (investor in Uber, Notion, Loom, Aff…)

• Influencers

  • Shaan Puri (angel and podcast host of my first million)

  • Brooke Monke (50 million followers across socials)

  • Logan Paul

  • Steve Aoki

  • Justin Mares (founder of Truemed)

  • Giannis Antetokounmpo

  • Kylian Mbappé

We’re proud to be a global team and welcome talent from around the world. We offer visa sponsorship and can support relocation to the United States for the right candidates. Much of our team is international, and we’re committed to building a team of top-tier talent.