Copywriter

Primary Services; Houston (TX); Remote; USD 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a talented Copywriter for a remote role in Houston. This position involves crafting compelling content across various media, including web, social, and print, tailored to engage retail customers. You will leverage your expertise in marketing communications to translate complex concepts into relatable language, ensuring brand consistency and compliance. This dynamic opportunity offers the chance to collaborate with creative teams and contribute to impactful marketing strategies. If you have a passion for storytelling and a knack for persuasive writing, this role is perfect for you!

Qualifications

• 5+ years of experience in marketing communications or advertising copywriting.
• Ability to write in various styles and manage multiple projects.

Responsibilities

• Craft engaging content for diverse marketing communications media.
• Collaborate with creative teams and ensure brand integrity.

Skills

Copywriting

SEO

Content Strategy

Marketing Communications

Creative Thinking

Education

Bachelor’s degree in Marketing

Bachelor’s degree in English

Bachelor’s degree in Journalism

Bachelor’s degree in Communications

Bachelor’s degree in Advertising

Tools

Adobe Experience Manager

Microsoft Office

Microsoft Excel

Job description

Direct message the job poster from Primary Services

Director of Recruitment Operations at Primary Services | Training and Development | Story Teller | Community Advocate | Connecting People with…

***No C2C or Sponsorship Available***

Our Electricity client is looking for a remote Copywriter in Houston, TX for a 6+ month contract. You will be responsible for crafting engaging content, including headlines, persuasive body copy, and calls-to-action for a variety of marketing communications media (e.g., web, digital display, social, print, radio, video/TV, and direct mail) targeted and personalized toward prospective and current retail customer segments.

Responsibilities:

• Display strategic, tactical, and campaign-oriented thinking and the ability to grasp complex subject matter and translate it into compelling copy for the average consumer in everyday language.
• Showcase comfort with authoring content incorporating SEO, data-driven, and persona-based insights.
• Adhere to brand standards and take initiative/ownership of projects.
• Write high-converting retail marketing communication aligned with the brand voice(s) across various media.
• Create personalized content for prospective and current customers, as needed, in various stages of the sales funnel.
• Collaborate with the creative team to produce customer-facing material that is on-brand and adheres to strategy.
• Grasp technical concepts and product details while making them easy to understand for the audience.
• Translate creative briefs into understandable and compelling assets.
• Participate in strategy discussions and provide creative solutions.
• Effectively present work to and incorporate feedback from senior-level reviewers, including legal and regulatory input.
• Update all relevant webpage content through Adobe Experience Manager. Training will be provided in this system, as needed.
• Research clients, competitors, industry trends, and internal products/services relevant to the communications project.
• Collaborate with designers to develop creative concepts.
• Proofread materials for colleagues and provide quality control.
• Ensure consistency and maintain brand integrity and compliance among all creative copy.

Required Qualifications:

• 5+ years of professional marketing communications/advertising copywriting experience in an agency, in-house creative group, or similar setting.
• Bachelor’s degree in Marketing, English, Journalism, Communications, Advertising, or related field.
• Portfolio of marketing and advertising copywriting work.
• Ability to write in several styles and juggle multiple projects at once.

Preferred Qualifications:

• Portfolio of marketing and advertising copywriting work, ideally including digital, web, print, social media, and short- and long-form copy.
• Proven ability to develop and execute marketing and advertising concepts and campaign themes across a variety of media.
• Proficiency in Microsoft Office and Microsoft Excel.

Seniority level: Mid-Senior level

Employment type: Contract

Job function: Marketing, Art/Creative, and Public Relations

Industries: Utilities