Copywriter

PurposeBuilt Brands; Gurnee (IL); Hybrid; USD 70,000 - 77,000; Full time

Benefits offered by this job

Flexible work options (remote, hybrid,

Generous paid time off

401K company match

Medical, dental, & vision insurance

Pet insurance

Annual fitness stipend

Employee discount on products

Summer Hours

LinkedIn learning membership

Job summary

PurposeBuilt Brands is seeking a skilled Copywriter for its HomeShine Studios team. The role focuses on crafting compelling copy across traditional, digital and social channels for a portfolio of consumer brands. The ideal candidate has 5+ years’ copywriting experience and a dynamic portfolio that demonstrates versatility.

The position is primarily remote with occasional onsite collaboration for packaging mockups and proofs, offering flexibility and growth within a leading CPG group.

Qualifications

• 5+ years of copywriting experience with a bachelor’s degree in marketing, communications, or a related field.
• A dynamic creative portfolio showcasing a range of projects across traditional, digital and social content.
• Excellent writing, editing and proofreading skills with a keen eye for detail.
• Knowledgeable of digital and social best practices and trends.
• Ability to work independently as well as collaboratively in a fast-paced environment.
• Strong communication skills and the ability to present ideas effectively.

Responsibilities

• Deliver copy across campaigns and projects reflecting brand positioning.
• Establish/expand brand tone of voice across all touchpoints.
• Partner with designers to concept and refine creative executions.
• Interpret briefs and deliver original copy solutions on strategy.
• Deliver complex ideas in a clear, concise, engaging way.
• Write scripts, supers and captions for video content.
• Generate copy for social channels and packaging.”
• Simplify product messaging for ecommerce platforms.
• Collaborate with the marketing team to communicate brand message and product features.
• Manage multiple projects simultaneously and meet deadlines while maintaining high quality.

Skills

Copywriting experience

Portfolio

Writing

Editing & proofreading

Digital & social knowledge

Communication

Education

Bachelor's degree in marketing, communications, or related field

Job description

Who We Are

PurposeBuilt Brands, rooted in a legacy dating back to Weiman, stands as a pioneer in crafting top-tier products for specialty surfaces. Our beloved brands, including Weiman, Goo Gone, Green Gobbler, Biokleen, Gonzo, Magic, Wright’s, Stone Care International, Urnex, Five Star, and Micro-Scientific, are preferred choices among consumers and seasoned professionals alike.

Location

Hybrid- Gurnee, Illinois

The Role

We are seeking a highly motivated Copywriter to join the HomeShine Studios team within PurposeBuilt Brands. HomeShine Studios is PBB’s internal creative agency that creates breakthrough communication for PBB’s portfolio of consumer and commercial brands. See our reel.

The ideal candidate will be responsible for delivering impactful concepts and crafting strategic copy solutions across traditional, digital and social channels for a variety of CPG brands.

What You Will Do

• Deliver copy across a variety of campaigns and projects that reflects the brand positioning.
• Establish/expand brand tone of voice and bring it to life across all touchpoints.
• Partner with designers to concept and refine creative executions.
• Interpret creative briefs and deliver original copy solutions that are on strategy.
• Deliver complex ideas in a clear, concise and engaging way.
• Write scripts, supers and captions for video content.
• Generate compelling copy that connects with brand audiences across social channels.
• Craft concise and compelling product claims for packaging.
• Simplify product messaging for ecommerce platforms.
• Comfortable working independently and collaborating with team members.
• Displays keen attention-to-detail and upholds all work at the highest standards of quality.
• Collaborate with the marketing team to conceptualize designs that effectively communicate our brand message and product features.
• Manage multiple projects simultaneously and meet deadlines while maintaining high standards of creativity and production quality.

What You Will Bring

• 5 years of experience in copywriting with a bachelor's degree in marketing, communications, or a related field.
• A dynamic creative portfolio showcasing a range of projects, including traditional, digital and social content examples.
• Excellent writing, editing and proofreading skills, with a keen eye for details
• Passion for language, ideas and storytelling
• Knowledgeable of digital + social best practices and trends.
• Ability to work independently as well as collaboratively in a fast-paced environment.
• Strong communication skills and the ability to present ideas and concepts effectively.

Compensation

$70,000-$77,000

Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target salaries for the position across all US locations. Within the range, individual pay is determined by job related skills, experience, location, and relevant education or training. Your recruiter can share more about the specifics for each salary range.

Benefits

• PBB offers a wide range of benefits because we understand no two employees are the same. We want our employees to feel empowered to set their day up for success, whether that's in the office or remote.
• (This role is primarily remote but requires occasionally working onsite to create packaging mockups and review proofs. Max 2 days/wk onsite.)
• Flexible work options (fully remote, hybrid, onsite)
• Generous paid time off
• Competitive salaries and bonus incentives
• 401K company match
• Competitive medical, dental, & vision insurance
• Pet insurance
• Annual fitness stipend
• Unmatched employee discount on all products
• Summer Hours
• LinkedIn learning membership

PurposeBuilt Brands is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law.