Copywriter

Mattel, Inc.; El Segundo (CA); On-site; USD 70,000 - 95,000; Full time

Job summary

Mattel, Inc. in El Segundo, CA is seeking an experienced Copywriter to join its product editorial team.

You will craft compelling packaging, ecommerce, and product naming copy across Hot Wheels, Matchbox, and licensed brands, while coordinating with cross-functional partners. The role requires 1-3 years of professional writing for consumer products, strong proofreading, and the ability to manage multiple projects with creative independence; familiarity with branding guidelines and Mattel systems

Qualifications

• 1-3 years experience professional writing for print media (consumer or trade), consumer products, branding/style guides, naming, etc.
• Minimal project management experience helpful
• Conceptual and creative thinker
• Ability to problem solve and be resourceful
• Detailed proofreading skills
• Experience in kid-related content and packaging
• Microsoft Word and Excel
• Ability to utilize Mattel systems and operate within them
• Collaborating with cross-functional teams
• The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Responsibilities

• Work with cross functional team to create ecommerce copy for basic product descriptions, deluxe pages, and visual assets
• Research SEO search terms to incorporate into product display pages
• Work with cross functional team to create toy names, callouts and body copy for licensed or in-house brands
• Generate creative name ideas for new brands and products
• Present ideas to cross functional partners along with strategic direction and rationale
• Work closely with Trademark Legal group to make sure names are cleared for use
• Proofread all materials to identify errors as well as design and copy inconsistencies
• Work closely with marketing and product design to understand product features and attributes in order to generate effective copy
• Ensure all copy has been routed to any necessary internal and external partners for approval at key milestones and make any appropriate changes prior to copy upload into system
• Maintain and follow Mattel legal standards, as they relate to copyrights, trademarks and protection of intellectual property
• Follow department- and Mattel-established workflow guidelines and systems.
• Track and maintain list of final approved names and hand over to documentation when required.

Skills

Copywriting

SEO research

Proofreading

Project management

Tools

Microsoft Word

Excel

Mattel systems

Job description

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity

Mattel, Inc. is seeking an experienced and self-motivated Copywriter to join its product editorial team. The team focuses on delivering exciting innovative communication for a wide range of brands and projects including Hot Wheels,, Matchbox, Thomas & Friends, Pixar Cars, as well as licensed entertainment brands. The group is focused on overseeing all aspects of product communication by understanding the consumer as well as current trends and technology to deliver successful product related communication. This involves project management responsibilities as well as writing for multiple platforms including, but not limited to packaging, product names, ecommerce, collateral materials. The ideal candidate will possess creative writing experience showing the ability to work on challenging and fun projects as well as the ability to project manage, perform administrative tasks, and oversee multiple projects simultaneously.

What Your Impact Will Be

• Work with cross functional team to create ecommerce copy for basic product descriptions, deluxe pages, and visual assets
• Research SEO search terms to incorporate into product display pages
• Work with cross functional team to create toy names, callouts and body copy for licensed or in-house brands
• Generate creative name ideas for new brands and products
• Present ideas to cross functional partners along with strategic direction and rationale
• Work closely with Trademark Legal group to make sure names are cleared for use
• Proofread all materials to identify errors as well as design and copy inconsistencies
• Work closely with marketing and product design to understand product features and attributes in order to generate effective copy
• Ensure all copy has been routed to any necessary internal and external partners for approval at key milestones and make any appropriate changes prior to copy upload into system
• Maintain and follow Mattel legal standards, as they relate to copyrights, trademarks and protection of intellectual property
• Follow department- and Mattel-established workflow guidelines and systems.
• Track and maintain list of final approved names and hand over to documentation when required.

What We’re Looking For

• Ability to organize and project-manage moderately heavy workload while performing under pressure
• Rely on experience and judgment to plan and accomplish goals and schedules
• Ability to work with minimal supervision with a wide degree of creativity and independent thinking
• Ability to multitask, adjust quickly, organize and re-prioritize
• Ability to give and take creative direction and embrace change
• Optimistic attitude and love of toys appreciated

Experience, Knowledge, Skills Required

• 1-3 years experience professional writing for print media (consumer or trade), consumer products, branding/style guides, naming, etc.
• Minimal project management experience helpful
• Conceptual and creative thinker
• Ability to problem solve and be resourceful
• Detailed proofreading skills
• Experience in kid-related content and packaging
• Microsoft Word and Excel
• Ability to utilize Mattel systems and operate within them
• Collaborating with cross-functional teams
• The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here!

How We Work

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors

• We collaborate Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute We are a performance-driven company. We strive for excellence and are focused on pursuing best-in‑class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https //jobs.mattel.com/ and www.instagram.com/MattelCareers .

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.