Copy Principal

Jobtailor; Seattle (WA); On-site; USD 90,000 - 120,000; Full time

Job summary

Nordstrom in Seattle seeks a senior Brand Copywriter to define and steward the brand voice across channels, campaigns, and content. You will build scalable copy systems, playbooks, and QA processes while leading messaging strategy for key brand moments.

You will translate business goals into customer-facing copy, write scripts for mid-funnel video, and collaborate with Video and Influencer teams. This role emphasizes AI-augmented workflows, data-driven messaging, and mentorship of writers.

Qualifications

• 6+ years of experience in brand copywriting (retail, fashion, lifestyle, or agency preferred).
• Strong portfolio demonstrating voice, campaign work, and systems thinking.
• Ability to learn and apply a structured brand voice system quickly and consistently.
• Experience writing for social and short-form video, including scripts, captions, and hooks.
• Experience leading messaging strategy across multiple channels.
• Proven ability to guide teams and influence cross-functional partners.
• Hands-on experience integrating AI or automation into a copywriting workflow.
• Excellent writing, editing, and presentation skills.
• Must be available to work in office at the Nordstrom corporate headquarters a minimum of 4 days/week.

Responsibilities

• Define, evolve, and steward Rack’s brand voice across channels and campaigns
• Build and maintain scalable copy systems, playbooks, prompt libraries, and QA systems
• Lead messaging strategy and storytelling for key brand moments and campaigns
• Translate business, marketing, and merchandising goals into customer-facing copy
• Write and shape scripts, hooks, and captions for mid-funnel video and social-first content
• Partner with Video and Social/Influencer teams from concept through execution
• Guide copy direction and provide actionable feedback across core workstreams
• Drive alignment, set direction, mentor writers and editors, and foster collaboration
• Lead adoption of AI and automation for high-volume, lower-complexity copy work
• Decide what gets automated versus what stays human while preserving brand voice
• Partner with Design, Video, Marketing, and Program Management on automation strategy
• Use data, testing, and social/video insights to refine messaging and improve performance

Skills

Copywriting

Script Writing

Content Strategy

Editing

Presentation Skills

Tools

Automation Tools

QA Systems

Copy Systems

Job description

• Define, evolve, and steward Rack’s brand voice across channels and campaigns
• Build and maintain scalable copy systems, playbooks, prompt libraries, and QA systems
• Lead messaging strategy and storytelling for key brand moments and campaigns
• Translate business, marketing, and merchandising goals into customer-facing copy
• Write and shape scripts, hooks, and captions for mid-funnel video and social-first content
• Partner with Video and Social/Influencer teams from concept through execution
• Guide copy direction and provide actionable feedback across core workstreams
• Drive alignment, set direction, mentor writers and editors, and foster collaboration
• Lead adoption of AI and automation for high-volume, lower-complexity copy work
• Decide what gets automated versus what stays human while preserving brand voice
• Partner with Design, Video, Marketing, and Program Management on automation strategy
• Use data, testing, and social/video insights to refine messaging and improve performance

Requirements

• 6+ years of experience in brand copywriting (retail, fashion, lifestyle, or agency preferred)
• Strong portfolio demonstrating voice, campaign work, and systems thinking
• Ability to learn and apply a structured brand voice system quickly and consistently
• Experience writing for social and short-form video, including scripts, captions, and hooks
• Experience leading messaging strategy across multiple channels
• Proven ability to guide teams and influence cross-functional partners
• Hands-on experience integrating AI or automation into a copywriting workflow
• Excellent writing, editing, and presentation skills
• Must be available to work in office at the Nordstrom corporate headquarters a minimum of 4 days/week

Core Competencies

Demonstrates expertise in brand copywriting with a strong focus on storytelling, messaging strategy, and the integration of AI and automation in copy workflows. Proven ability to lead teams, collaborate across functions, and refine messaging through data-driven insights.

ATS Optimization Keywords

Hard Skills

• Copywriting
• Script Writing
• Content Strategy
• Editing
• Presentation Skills

Soft Skills

• Collaboration
• Mentoring
• Feedback Provision
• Influencing

Industry Keywords

• Retail
• Fashion
• Lifestyle
• Brand Voice
• Campaign Work

Tools & Technologies

• Automation Tools
• QA Systems
• Copy Systems