Coordinator - Sportsbook CRM

hardrockdigital; United States; Hybrid; USD 65,000 - 95,000; Full time

Benefits offered by this job

Hybrid/remote work option

Competitive pay and benefits

Flexible vacation allowance

Startup culture backed by a global, on

Job summary

Hard Rock Digital is expanding its sportsbook CRM capabilities across multiple jurisdictions. As part of the CRM team, you will develop personalized customer journeys and drive engagement using Braze and Optimove, collaborating with product, marketing, and analytics to optimize outcomes.

You will oversee campaign execution, ensure quality copy and visuals, and translate data-driven insights into action while supporting a hybrid/remote work model and global brand standards.

Qualifications

• 2+ years of experience in CRM for online gaming or sportsbook.
• Proficiency with Braze and Optimove or similar CRM platforms.
• Strong data analysis and decision-making skills.
• Excellent written and verbal communication.

Responsibilities

• Execute customer conversion, retention and reactivation messaging and engagement strategies.
• Coordinate pre-planned and real-time messaging to align with customer needs and business objectives.
• Handle the day-to-day execution of messaging content to ensure quality and consistency.
• Review and validate all copy and graphic materials for accuracy and quality upon receipt.
• Ensure all marketing and promotional materials are accurately and timely deployed to meet deadlines.

Skills

CRM strategy

Braze

Optimove

Data analysis

Communication skills

Project management

Team collaboration

Tools

Braze

Optimove

Job description

What are we building?

Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social casino company in the world. We're building a team that resonates with a passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure we're always acting authentically.

Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We're taking that foundation of success and bringing it to the digital space - ready to join us?

What’s the position?

As a vital member of the Sportsbook CRM team, you'll help expand Hard Rock Digital's business across multiple jurisdictions. Working hand in hand with the product, marketing, commercial, operations, data and regulatory teams, you will combine your outstanding knowledge of the online gaming customer and experience to play a leading role in driving forward the future growth and direction of the business.

Responsibilities for this role include:

• Execute customer conversion, retention and reactivation messaging and engagement strategies

• Coordinate both pre-planned and real-time messaging to align with customer needs and business objectives

• Handle the day-to-day execution of messaging content to ensure quality and consistency

• Review and validate all copy and graphic materials for accuracy and quality upon receipt

• Ensure all marketing and promotional materials are accurately and timely deployed to meet established deadlines

What are we looking for?

In this team, we need people who have a deep understanding of real money online gaming customers, the games, promotions and product features that produce ongoing world-class customer experiences, what the key competitors are up to and the wider market trends.

To be successful in this team, you will have:

• 2+ years of experience in CRM in the online gaming or sportsbook industry.

• Proficiency in CRM software (e.g. Braze, Optimove), email marketing platforms, and data analysis tools.

• Strong ability to analyze data, generate insights, and make data-driven decisions.

• Excellent written and verbal communication skills to interact with customers and internal teams.

• Strong project management skills with the ability to manage multiple campaigns and initiatives simultaneously.

• Understanding of customer needs and behaviors to create personalized and impactful CRM strategies.

• Ability to identify issues and implement effective solutions quickly.

• Team Player: Ability to work collaboratively with cross-functional teams to achieve common goals.

What’s in it for you?

We offer our employees more than just competitive compensation. Our team benefits include:

• Competitive pay and benefits

• Flexible vacation allowance

• A hybrid / remote working environment

• Startup culture backed by a secure, global brand

Roster of Uniques

We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunity employer).