Coordinator, Multicultural Publicity

Socket.dev; Los Angeles (CA); On-site; USD 4,305,000 - 7,086,000; Full time

Benefits offered by this job

Health plans

Mental health support

401(k) with employer match

Stock option program

Paid time off

Job summary

Netflix is seeking a Multicultural Coordinator to support publicity campaigns for films and series targeting diverse audiences. You will work with global teams, manage travel, calendars, and assets, and help ideate campaigns with strong organizational and communication skills.

The role requires 1–2 years in publicity/communications within entertainment, ability to work non-traditional hours, and a proactive, collaborative mindset.

Qualifications

• 1–2 years of publicity/communications experience in entertainment
• Able to balance untraditional working hours with global teams
• Passionate about entertainment publicity and industry trends
• Clear, concise communicator, collaborative and able to convey ideas

Responsibilities

• Manage internal pod meetings: agendas, notes, recaps with next steps
• Update and maintain lists, docs, and charts on the department’s Google Drive
• Create and manage talent itineraries and arrange travel
• Contribute to campaign ideation and tactical execution
• Track title-related information: calendar, timelines, press coverage, press notes
• Coordinate with agencies to ensure timely payments and glam rates
• Support events: junkets, premieres, press days, tastemakers, influencers
• Maintain title budgets and process payments and POs
• Research organizations, groups, content creators, and influencers across campaigns
• Coordinate with vendors to track contracts and submit SOWs/POs
• Distribute press materials to press and talent; assign screeners on PIX & Media Center
• Assist scheduling, room bookings, agendas, and A/V needs
• Distribute press breaks to showrunners and filmmakers

Skills

Publicity experience

Communication skills

Multicultural awareness

Project management

Global coordination

Tools

Google Drive

PIX

Media Center

Job description

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting‑edge technology. Come be a part of what’s next.

The Opportunity

It’s the chance to work with a publicity team across both films and series transforming entertainment on an innovative and global platform that enables viewers to watch any time, on any device. With more exciting entertainment titles on the way and a publicity team eager to try new methods beyond the “traditional”, it’s a great time to join Netflix.

The Role

The Multicultural Coordinator will be key in supporting team members and campaign publicity work across Netflix films and series that speak to diverse multicultural audiences. Ideal candidates will have a base knowledge of the entertainment landscape and a strong passion and interest in entertainment publicity. The Multicultural Coordinator is a collaborative team player, exercises sound judgment, consumes cultural news and has a base understanding of multicultural audiences, is socially savvy, is self‑motivated, passionate, proactive, resourceful, inclusive, flexible, and can juggle multiple and diverse responsibilities across many different initiatives simultaneously. They have an exemplary eye for organization, attention to detail and the ability to make quick, wise decisions even when faced with ambiguity. This demanding and fast‑moving position requires someone who has a positive attitude, takes initiative, effectively prioritizes work, and is a very strong and clear communicator.

Specific tasks will include but are not limited to:

• Manage internal pod meetings including crafting agendas, taking notes, and sharing meeting recaps with next steps.
• Update and maintain various lists, documents and charts on the department’s google drive.
• Create and manage talent itineraries, and book and oversee all aspects of talent travel to ensure all goes smoothly including troubleshooting as needed.
• Contribute to campaign ideation and tactical execution.
• Track and update information related to our titles in a timely way including news announcement calendar, timelines, press coverage, and press notes.
• Negotiate glam rates and work with agencies to ensure timely payment (as needed).
• Support junket, premiere, screening, film festival, conventions, tastemaker, community, and press day activities including car and glam coordination, day of logistics, inviting VIPs/press/tastemakers/influencers, and select talent handling duties.
• Day‑to‑day maintenance of title budgets, track and submit payments, balancing title funds and submit POs.
• Know what is in the cultural zeitgeist and share what’s newsworthy with the broader team.
• Research on organizations, groups, content creators, and influencers across campaigns.
• Coordinate with outside agencies and vendors to track contracts and ensure timely payment, create and submit SOWs and contracts and PO schedule for payment, onboard new vendors as needed.
• Service campaign assets and publicity materials to press and talent including press blasts.
• Assign early access screeners on PIX & Media Center and troubleshoot as needed.
• Update information across various internal databases and external facing Media Center.
• Assist with scheduling and facilitation of meetings, including securing of conference rooms, assist in putting together agendas and presentations, and coordinating audio/visual needs.
• Collate and distribute press breaks to communicate with showrunners/filmmakers and talent about breaking press beats.
• Branch outside of campaign‑specific work to help innovate internal workflows.

Qualifications

The successful candidate(s) for these teams will have:

• At least 1-2 years of publicity/communications‑related entertainment experience in a studio, network, agency, brand, or similar organization.
• Ability to balance sometimes untraditional working hours (working with global teams can mean early or late meetings and important campaign beats can often happen during evenings or weekends).
• Passionate and knowledgeable about the entertainment landscape and enthusiastic to learn about the business.
• A clear and concise communicator with a point of view. Must be collaborative and willing to offer their unique perspective and voice and effectively convey complex ideas written and verbally.
• Must possess solid organizational skills and be able to manage time effectively.
• Resourceful and creative problem solving.
• Experienced in managing competing priorities, while knowing how to raise their hand for help if needed, but confident with multitasking.
• Curious and eager to learn and improve. Looking to develop their skill set and learn the fundamentals of what makes a stellar publicity campaign.
• Poised, not scared to voice complex ideas to peers and leaders and are ‘cool under fire’ while managing a multitude of simultaneous tasks.
• Active self‑awareness and not afraid to share what they could have done better.
• Able to take action on constructive feedback and does not avoid giving feedback to the rest of the team, including their manager.
• Proactive and embody & promote our company values every day.
• Given this role will touch projects across many languages, a candidate who speaks another language would be advantageous but not a requirement.
• Ability to go onsite in either our Los Angeles or New York offices.

Generally, our compensation structure consists solely of hourly pay; we do not have bonuses. You choose each year how much of your compensation you want in hourly pay versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The hourly range for this role is $31.25 - $51.44.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family‑forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full‑time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full‑time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.

Netflix is a unique culture and environment. Learn more here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal‑opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.