Coordinator I (226 Days)

Dallas ISD; Dallas (TX); On-site; USD 45,000 - 60,000; Full time

Job summary

Dallas ISD seeks a Digital Media Coordinator to serve as the primary storyteller for The Hub and district online platforms. You will research, interview, write feature and news stories across campuses, and publish concise social media posts to engage audiences.

The role also involves light photography and handling sensitive information with confidentiality. The ideal candidate holds a bachelor’s degree in communications or related field, with 2+ years of feature writing experience and strong AP

Qualifications

• Bachelor’s degree in communications, journalism, public relations, marketing, or related field.
• 2+ years of feature writing experience in a professional setting.
• Experience in journalism, storytelling, or editorial content management.

Responsibilities

• Research, pitch, report, and write engaging articles for The Hub.
• Conduct interviews across campuses districtwide.
• Cultivate sources with principals, teachers, staff to find compelling stories.
• Draft AP style copy under tight deadlines with accuracy.
• Adapt stories into social media posts to drive engagement.
• Capture basic photography and digital media assets.
• Handle confidential information with discretion.

Skills

Feature writing

Editorial storytelling

AP Style proficiency

CMS publishing

Social media basics

Interview techniques

Time management

Photography basics

Education

Bachelor’s degree in communications / journalism / PR / marketing

Tools

CMS platforms

Job description

Job Description - Coordinator I (226 Days) (RTP20261022-016)

Job Description

Description

• The Digital Media Coordinator serves as the primary storyteller and journalist for Dallas ISD’s online newsroom (The Hub) and digital communications platforms. Reporting directly to the Director of Communications, this role proactively seeks out, researches, interviews, and writes compelling human-interest, feature, and news stories across schools, departments, and programs districtwide. While the primary focus is producing written articles for The Hub, this role also maintains light oversight of social media channels to publish news stories, engage with campus content, and monitor community feedback.
• Proactively research, pitch, report, and write engaging news articles, human-interest features, profiles, and in-depth stories for the district’s online newsroom.
• Conduct interviews with students, teachers, administrators, staff, and community members across campuses districtwide.
• Actively cultivate news sources and relationships with campus principals, teachers, and staff to stay ahead of upcoming events, major achievements, and compelling stories.
• Draft clear, accurate, Associated Press (AP) style copy under tight deadlines, maintaining high standards for accuracy, grammar, tone, and objectivity.
• Adapt online newsroom stories into concise social media posts and share published articles across the district's social channels to drive audience engagement.
• Capture high-quality supporting still photography and basic digital media assets to accompany written articles.
• Ability to work with sensitive information and maintain confidentiality.
• Perform other duties as assigned.

Qualifications

• Bachelor’s Degree from an accredited university required in Communications, journalism, public relations, marketing, radio/television/film.
• 2+ years of workplace experience in feature writing in a professional setting required.
• Demonstrated experience in professional journalism, news writing, feature writing, corporate storytelling, or editorial content management.
• Exceptional news judgment, interview techniques, and narrative story-crafting abilities.
• Proficiency in AP Style guidelines and web-based publishing/CMS tools.
• Practical understanding of basic social media management and best practices for sharing news content online.
• Strong time-management skills to balance quick-turnaround news with longer enterprise feature stories.
• Basic digital photography and visual media capture skills.