Coordinator I (226 Days)

Dallas Independent School District; Dallas (TX); Hybrid; USD 55,000 - 70,000; Full time

Job summary

Dallas Independent School District is seeking a Coordinator I (226 Days) to develop and execute grassroots marketing campaigns that support student recruitment and retention across neighborhood schools.

You will coordinate timelines, deliverables, and calendars while leading district-branded resources and marketing plans for schools. A Bachelor’s degree and 3–5 years in marketing or communications are required, with strong writing and project management skills in a fast-paced environment.

Qualifications

• Bachelor's degree required.
• 3–5 years in marketing, public relations, or communications.
• Experience developing and executing comprehensive marketing campaigns.

Responsibilities

• Develop and execute grassroots marketing campaigns to support recruitment and retention.
• Coordinate campaign timelines, schedules, deliverables, and calendars.
• Lead creation of district-branded resources and school marketing plans.
• Create grassroots marketing content for various formats (print, digital, social).
• Manage content and ad strategies for platforms like Next Door, WhatsApp, etc.
• Coordinate monthly marketing meetings/trainings with school staff.
• Support district-wide marketing events and community-focused efforts.
• Collaborate with Communication Services and other departments to promote initiatives.
• Build relationships with central staff, principals, and campus staff to facilitate campaigns.
• Participate in team planning, brainstorms, and strategic discussions.
• Conduct market research and analyze audience insights.

Skills

Grassroots marketing

Project management

Content creation

Written communication

Bilingual English/Spanish

Education

Bachelor's degree

Job description

Job Description - Coordinator I (226 Days) (RTP20260729-044)

Job Description

Description

• Develop and execute result-driven grassroots marketing campaigns to support district's student recruitment and retention goals, with emphasis on neighborhood schools.
• Coordinate campaign timelines, project schedules, deliverables, and marketing calendars to ensure projects are completed on time and within scope.
• Lead the creation of year-round district-branded resources and marketing plans for schools.
• Create grassroots marketing strategies targeting parents.
• Develop innovative, out-of-the-box, enrollment-related marketing content for different formats (promotional collateral, brochures, newsletters, social media ads, video ads, and others).
• Manage content and advertisement strategies for grassroots marketing platforms such as Next Door, WhatsApp, and other innovative advertisement channels.
• Coordinate monthly marketing meetings/trainings with school staff.
• Support the development and execution of district-wide marketing events.
• Collaborate with the Communication Services team and other district departments to coordinate community-focused marketing efforts to effectively promote district initiatives.
• Build and maintain effective working relationships with central staff members, principals and campus staff to facilitate marketing campaign efforts.
• Contribute to and collaborate on special projects.
• Conduct market research, analyze audience insights, monitor industry trends, and identify opportunities to improve marketing effectiveness.
• Participate in team planning sessions, brainstorming meetings, and strategic discussions to develop creative solutions that advance district goals.
• Perform all other tasks and duties as assigned.

Qualifications

• Bachelor's degree from an accredited university in a directly related field.
• Three-five years of experience working in professional experience, public relations, marketing or communications.
• Knowledge of and demonstrated ability to develop and implement comprehensive marketing campaigns.
• Knowledge of writing for traditional and non-traditional marketing and media platforms, including innovative, audience-focused content.
• Knowledge of television advertising, digital marketing strategies, branding, advertising, social media, email marketing, web content, and search engine optimization (SEO) best practices.
• Knowledge of current marketing trends, emerging technologies, and audience engagement strategies.
• Excellent written, editing, proofreading, and verbal communication skills.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Creative problem-solving and strategic thinking skills.
• Strong attention to detail while maintaining accuracy under tight deadlines.
• Skill in conducting audience research and analyzing data to develop effective marketing strategies that achieve desired outcomes.
• Ability to think creatively while executing data-informed marketing strategies.
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.
• Ability to prioritize competing assignments while maintaining high-quality work.
• Ability to adapt quickly to changing priorities and organizational needs.
• Ability to communicate effectively with district leadership, campus personnel, community partners, and vendors.
• Ability to demonstrate initiative, innovation, and a commitment to continuous improvement.
• Ability to represent Dallas ISD professionally while supporting the district's mission, vision, and strategic priorities.
• Ability to work effectively with diverse communities and stakeholders.
• Ability to communicate effectively in both English and Spanish is preferred.