Coordinator, Fan Engagement

Sony Music Entertainment; Los Angeles (CA); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life & disability coverage

401K + employer matching

Job summary

Sony Music Entertainment in Los Angeles seeks a Coordinator, Fan Engagement to support digital fan engagement across Epic Records’ artist roster, managing day-to-day platforms.

You will execute strategies on Instagram, TikTok, X, Facebook, Snapchat, websites, and SMS/email channels, crafting copy to boost engagement and partnering with Marketing and Artist teams to align editorial calendars.

Qualifications

• Bachelor’s degree or equivalent work experience.
• 1–3 years of professional experience in digital and/or social media marketing.
• Experience at a record label, entertainment company, or social media agency preferred.
• Strong organizational, communication, and project management skills.
• Passion for fan-focused digital strategies and online community building.
• Hands-on experience executing digital strategies, including daily management of social platforms.
• Ability to manage multiple priorities and work effectively under tight deadlines.
• Working knowledge of creative tools such as Photoshop, iMovie, Illustrator, or similar platforms is a plus.
• Passion for R&B and Hip Hop strongly preferred.
• Solid understanding of interactive technologies and fan engagement tools, including TikTok, Instagram, X, Facebook, Snapchat, Discord, Website strategy, Email/CRM strategy, SMS platforms.

Responsibilities

• Manage day-to-day operations of social media, web properties, and email/SMS channels for a roster of artists.
• Execute digital and social media strategies across platforms like Instagram, TikTok, X, Facebook, Snapchat, websites, microsites, pre-save pages, and fan accounts.
• Create and publish copy and content to drive engagement and reach.
• Support growth and engagement initiatives for both established and developing artists.
• Partner with Marketing and Artist teams to maintain editorial calendars across digital platforms.
• Track, analyze, and report on campaign performance to inform future efforts.
• Collaborate cross-functionally to ensure digital execution aligns with broader marketing priorities.

Skills

Organizational skills

Communication

Project management

Content creation

Social media management

Copywriting

Analytics

Audience engagement

Education

Bachelor’s degree or equivalent

Tools

Photoshop

iMovie

Illustrator

Discord

Job description

About Sony Music Entertainment At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

About Sony Music Entertainment At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.
Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences.
In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.
Sony Music Entertainment is a member of the Sony family of global companies.
The Coordinator, Fan Engagement is responsible for supporting the execution of fan engagement strategies across Epic Records’ artist roster by managing day-to-day digital and audience facing platforms. This position requires a considerable understanding of fandoms and digital culture, and the ability to manage multiple projects in a fast-paced environment.

What You'll Do

• Manage the day-to-day operations of social media, web properties, and email/SMS channels for a designated roster of artists, supporting fan acquisition and engagement efforts
• Execute digital and social media strategies across platforms including Instagram, TikTok, X, Facebook, Snapchat, websites, microsites, pre-save pages, and fan accounts
• Create and publish copy and content designed to increase engagement and reach through audience interaction and algorithms
• Support growth and engagement initiatives for both established and developing artists, helping to foster active and loyal fan communities
• Partner with Marketing and Artist teams to help build and maintain editorial calendars across digital platforms
• Track, analyze, and report on campaign performance across platforms, using insights to inform future efforts
• Collaborate cross-functionally to ensure digital execution aligns with broader marketing and artist priorities
  

Who You Are

• Bachelor’s degree or equivalent work experience
• At least 1-3 years of professional experience in digital and/or social media marketing
• Experience at a record label, entertainment company, or social media agency preferred
• Strong organizational, communication, and project management skills
• Passion for fan-focused digital strategies and online community building
• Hands-on experience executing digital strategies, including daily management of social platforms
• Ability to manage multiple priorities and work effectively under tight deadlines
• Working knowledge of creative tools such as Photoshop, iMovie, Illustrator, or similar platforms is a plus
• Passion for R&B and Hip Hop strongly preferred
• Solid understanding of interactive technologies and fan engagement tools, including:
  • TikTok, Instagram, X, Facebook, Snapchat
  • Discord
  • Website strategy
  • Email/CRM strategy
  • SMS platforms
    

What We Give You

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day
• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best
• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
• Voluntary