Manager, Marketing - Epic Records

Sony Music Entertainment; Los Angeles (CA); On-site; USD 68,000 - 83,000; Full time

Benefits offered by this job

Medical, dental, vision, life &dis

401K + employer matching

Voluntary benefits like identity theft

Winter recess time off

Job summary

Sony Music Entertainment in California is seeking a Manager, Marketing to oversee artist campaigns and manage album releases while maintaining brand consistency across channels. You will lead timelines, coordinate with internal teams, and contribute to the creative planning for disruptive marketing ideas.

You will work with Digital and Commerce teams and Epic Records Marketing leadership to craft content, drive engagement, and expand direct-to-consumer opportunities for artists.

Qualifications

• At least 3 years of progressive marketing experience in the music industry.
• Self-starter who adapts quickly in a fast-paced environment.
• Excellent communicator and collaborator with teams and partners.
• Creative thinker who works within budget and timeline.
• Proficient with major social platforms (TikTok, Instagram, X, etc.).
• Understanding of DSP landscape and tech platforms.
• Design and video editing skills are a bonus.

Responsibilities

• Ownership and oversight for an assigned roster of artists including managing album and song releases, maintenance of campaign timelines and an always on partner to the artist
• Initiate well-thought-out marketing plans with a focus on innovative and disruptive ideas and campaigns
• Participate in creative planning to create big marketing ideas and ensure a continuous flow of content surrounding each artist
• Set up and maintain project timelines across departments to keep delivery on track
• Work closely with Digital team for Digital strategy & execution across viral & fan engagement tactics
• Participate in creation of social and content-based storytelling assets
• Collaborate with Commerce to drive consumption and direct-to-consumer sales
• Create weekly marketing reports and brief teams on release information
• Work with artists and management with Epic Records Marketing leadership on campaigns
• Partner with artists, managers, and departments to evolve artist brands
• Manage creation and distribution of marketing tools

Skills

Music industry marketing

Digital marketing

Communication

Job description

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time. Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship. Sony Music Entertainment is a member of the Sony family of global companies.

Manager, Marketing

This role requires comprehensive communication and coordination both internally and externally in order to keep projects moving forward while maintaining the overall message and brand. This is a unique opportunity to influence how music reaches listeners around the world.

What You’ll Do

• Ownership and oversight for an assigned roster of artists including managing album and song releases, maintenance of campaign timelines and an always on partner to the artist


• Initiate well-thought-out marketing plans with a focus on innovative and disruptive ideas and campaigns


• Participate in creative planning to create big marketing ideas and ensure a continuous flow of content surrounding each artist


• Responsibility to set up and maintain project timelines including key dates/deadlines and work across all company departments to keep delivery on track


• Work closely with Digital team for direct involvement in Digital strategy & execution across viral & fan engagement tactics


• Participate in creation of social and content-based story telling assets


• Collaborate closely with Commerce team to formulate and implement strategies that drive consumption with a focus on lean forward activity and direct-to-consumer sales


• Create weekly marketing reports and communicate updates to brief teams on all release information and ensure results are communicated efficiently


• Work closely with artists and management, in partnership with Epic Records Marketing leadership, for campaign updates and communicate goals and plans for each release.


• Partner with artists, managers, and all departments to create, maintain, and evolve artist brands.


• Manage the creation and distribution of marketing tools.

Who You Are

• You’re a passionate music fan with at least 3 years of progressive marketing experience in the music industry and able to effectively work across many genres including Pop, Rock, Rap and RnB


• Self-starter who adapts quickly to change and can work in a fast-paced, entrepreneurial environment


• An excellent communicator and enthusiastic collaborator who works well with team members, external partners, and senior management


• Creative thinker with a demonstrates ability to apply ideas strategically while working to a set budget and timeline


• Proficient with major social media platforms including TikTok, Instagram, Twitter, Triller, Reddit and Snapchat


• Understanding of the DSP landscape and tech platforms


• Design and video editing skills a bonus

What We Give You

• You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day


• A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best


• An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching


• Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans


• Investment in your professional growth and development enabling you to thrive in our vibrant community.


• The space to accelerate progress, positively disrupt, and create what happens next


• Time off for a winter recess

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.

California based applicants have certain rights under California law. Please see our California Recruitment Privacy Policy for more details.

The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

California Pay Range

$75,000—$75,000 USD