Conversion Optimization Specialist

Uplift People Consulting; United States; Remote; USD 70,000 - 100,000; Full time

Job summary

Join a dynamic agency as a Conversion Rate Optimization Specialist to enhance user journeys and maximize conversions. This role involves employing advanced analytics tools, managing A/B tests, and formulating innovative ideas for optimization. Ideal candidates will have 5+ years of experience in CRO, strong analytical skills, and effective communication abilities.

Qualifications

• Experience in CRO or web analytics (5+ years).
• Advanced proficiency with AI optimization tools.
• Ability to identify patterns from data.

Responsibilities

• Conduct comprehensive user behavior analysis.
• Formulate clear and measurable experiment designs.
• Collaborate with development on landing page tests.

Skills

A/B testing principles

CRO methodologies

Data analysis

Communication

Attention to detail

Tools

Google Analytics 4

Hotjar

Amplitude

AppsFlyer

Job description

About Uplift

Uplift is a dynamic agency specializing in global talent search, covering EMEA, LATAM, USA, and APAC. With successful placements in 52 countries, we combine speed and cutting-edge technology to source top executive and mid-senior talent across various functions. Our innovative approach integrates global networks, AI, and advanced recruitment tools. Beyond recruitment, we engage with our audience through our podcast, newsletter, and webinars, ensuring we stay at the forefront of talent acquisition and global HR trends.

About Our Client

We're looking for an experienced and analytical "Conversion Rate Optimization (CRO) Specialist" to join their marketing team. You'll play a key role in optimizing the user journey and maximizing conversion on the top of the funnel, from the first click to registration and beyond.

Qualifications

• Experience in CRO, web analytics, or related fields 5+ years.
• Deep understanding of A/B testing principles and CRO methodologies including AI optimisation tools.
• Advanced proficiency with Google Analytics 4, Hotjar, Amplitude, AppsFlyer, or similar tools.
• Ability to work with data, identify patterns, and draw informed conclusions.
• Experience in formulating and validating hypotheses.
• Strong communication skills and the ability to interact effectively with various teams (marketing, development).
• Attention to detail, an analytical mindset, and a proactive approach.

Key Responsibilities

In-depth Post-Click Funnel Analysis:

• Conduct comprehensive user behavior analysis to identify bottlenecks and churn points from click/pageview to registration and subsequent stages.
• Utilize analytical tools (including GA4, Hotjar, Amplitude, AppsFlyer) to thoroughly investigate reasons for user drop-offs.
• Regularly inform the stakeholders about critical drop-off points and their presumed causes.

Hypothesis Development and Formulation:

• Generate and propose innovative ideas to improve conversion on landing pages, application and leadgen forms, website, blog and SEO tools and initial onboarding stages.
• Formulate clear and measurable experiment designs, including defining hypotheses, key metrics, and expected outcomes.
• Coordinate hypothesis launches and audience segmentation with the stakeholders.

A/B Testing Management:

• Collaborate closely with the development team to prepare and implement alternative versions of landing pages and forms.
• Set up and launch A/B tests, ensuring their correct execution.
• Manage AI optimisation tools if applicable.
• Collect, analyze, and interpret A/B test results, drawing conclusions for further optimization.

Performance Testing Support:

• Upon request from the stakeholders, promptly adapt landing pages for new offers or traffic segments.
• Analyze the effectiveness of various advertising bundles (audience + creative + offer + landing page) post-click, identifying the most successful combinations.
• Actively participate in formulating hypotheses aimed at improving the interaction between creatives, offers, and landing pages.

Systematization and Reporting:

• Maintain a detailed log of all launched tests, recording their results, conclusions, and next steps.
• Create simple and clear reports or presentations with key findings and optimization recommendations.

Bonus points;

• Experience working in FinTech.
• Understanding of UX/UI fundamentals.
• Familiarity with data visualization tools (e.g., Tableau, Power BI).