Conversion Copywriter & Content Lead

OnHires; United States; Remote; USD 90,000 - 150,000; Full time

Job summary

OnHires is seeking a Conversion Copywriter & Content Lead to turn attention into clicks, conversations, and booked calls for MSP-focused growth campaigns. You’ll own copy across emails, ads, landing pages, newsletters, LinkedIn, and visual formats, writing in two founder voices and using AI alongside human judgment.

This remote, full-time role requires strong commercial instincts, demonstrated results, and the ability to overlap with Lisbon time by at least 4 hours daily.

Qualifications

• Must write direct-response copy for B2B, SaaS, tech or similar.
• Ability to show real results from copy, not just examples.
• Able to mimic distinct voices and write in someone else’s voice.

Responsibilities

• Create copy across multiple channels: cold emails, paid ads, landing pages, newsletters, LinkedIn content, infographics and carousels.
• Write high-converting cold email sequences for client campaigns and outbound.
• Craft paid ad copy for LinkedIn, Google, Meta, and AI-assisted ads.
• Develop landing pages from headlines to CTAs and everything in between.
• Produce newsletters and email sequences that turn subscribers into leads.
• Shape LinkedIn content in two founder voices.

Skills

Direct-response copy

B2B copy

SaaS copy

Tech industry

Job description

Remote | Full-Time preferred, Fractional considered

Write words. Drive action. Prove the results.

Our client is a fast-growing growth agency helping managed service providers (MSPs) — the IT companies powering small and mid-sized businesses across the US — win more customers.

Their growth engine combines SEO, AI search visibility, outbound, paid advertising, content, and founder-led marketing. Now they're looking for a Conversion Copywriter & Content Lead who knows how to turn attention into clicks, conversations, and booked calls.

This isn't a role for someone who simply enjoys writing.

We're looking for someone who thinks like a marketer, writes like a copywriter, and measures success like a growth operator.

What You’ll Own

You’ll create copy across multiple channels, including:

• Cold email sequences — for client campaigns and internal outbound




• Paid ad copy — LinkedIn, Google, Meta, and ChatGPT ads




• Landing pages — from the headline to the CTA and everything in between




• Newsletters & email sequences — content that turns subscribers into leads




• LinkedIn content — writing in two distinct founder voices




• Infographics & carousels — shaping the message, angle, structure, and CTA while AI and designers handle the visuals

You’ll have a lot of creative ownership — but the goal is always the same:

Make people do something.

How We Measure Success

Forget word count.

Forget how \"pretty\" the copy looks.

We care about:

• Reply rates




• Click-through rates




• Conversion rates




• Leads generated




• Calls booked

If the copy performs, you're doing your job.

You’ll Be a Great Fit If...

• You’ve written direct-response copy for B2B, SaaS, tech, or similar businesses




• You can show real results from your copy — not just examples of what you wrote




• You’re comfortable writing in someone else’s voice and can switch between distinct personalities




• You use AI as part of your workflow, but know how to challenge, edit, and improve AI-generated drafts




• You have strong commercial instincts and understand why people click, reply, buy, or book




• English is your native language




• You can overlap with Lisbon time for at least 4 hours per day




• Bonus: experience with MSPs, IT services, cybersecurity, or B2B tech

This Probably Isn’t for You If...

• Your background is mainly long-form SEO or brand storytelling




• Your workflow is basically \"prompt → copy → send\"




• You rely on a designer to figure out whether your copy actually works




• You care more about sounding clever than getting results