Contractor - Lifecycle Marketing

The Phoenix; National (WV); Remote; USD 60,000 - 80,000; Part time

Job summary

The Phoenix is seeking a Lifecycle Marketing Contractor to develop automated engagement strategies across digital channels. This role involves crafting messaging and optimizing campaigns to deepen engagement within a vibrant community of over 700,000 members and 3,000 volunteers. Ideal candidates will possess extensive experience with marketing platforms, excellent analytical abilities, and a passion for recovery and wellness.

Qualifications

• 3+ years of hands-on experience with lifecycle marketing platforms (Braze preferred).
• Proven track record in building automated email marketing campaigns and drip sequences.
• Strong copywriting abilities for digital channels, particularly mobile-first messaging.

Responsibilities

• Execute lifecycle marketing journeys across Phoenix and NewForm platforms.
• Draft, test, and deploy compelling messaging across owned digital channels.
• Manage end-to-end performance reporting and optimization of campaign metrics.

Skills

Audience segmentation

Data analysis

Campaign performance optimization

Email marketing

Copywriting

A/B testing

Conversion optimization

Job description

You believe that the right message at the right time can change perception, and you're driven to create those moments. You don't just build campaigns; you craft digital experiences that meet people where they are and guide them forward. You think in funnels and flows, turning strategic vision into automated journeys, segmented audiences, and personalized messaging that drives real engagement. You know how to translate member insights into targeted, compelling communications across email, push, SMS, and in-app channels. Most importantly, you're passionate about recovery and committed to reshaping how the world sees addiction, using every touchpoint as a chance to provide support and boost connection.

The scope of this contract position includes the build-out of an automated engagement engine, creating sophisticated, cross-channel journeys that deepen member engagement and grow our volunteer community. You'll work closely with the Associate Director of Digital Communications to bring lifecycle marketing campaigns to life through Phoenix and NewForm platforms, creating seamless experiences that nurture, engage, and inspire our growing community of 700,000+ members and 3000+ volunteers.You'll own the technical execution of our lifecycle program, from audience segmentation and journey mapping to message deployment and performance optimization.

CONTRACT SCOPE

• Execute lifecycle marketing journeys across Phoenix and NewForm platforms, including Braze campaign builds, advanced segmentation, and automated triggers
• Draft, test, and deploy compelling messaging across owned digital channels (email, SMS, push notifications, in-app messaging)
• Build and maintain dynamic segments based on behavior, preferences, and journey stage
• Manage end-to-end performance reporting, conducting regular analysis and optimization of campaign metrics
• Ensure segmentation hygiene and data accuracy to maintain deliverability and list health
• Collaborate with Associate Director of Digital Communications on journey design, A/B testing frameworks, and continuous system improvements
• Design and optimize flows that grow our member base, increase event attendance, deepen app engagement/use, and convert members to volunteers
• Implement personalization strategies and dynamic content based on member preferences and behaviors

QUALIFICATIONS

• 3+ years of hands-on experience with lifecycle marketing platforms (Braze experience strongly preferred)
• Proven track record building automated email marketing campaigns, drip sequences, and behavioral triggers
• Advanced skills in audience segmentation, data analysis, and campaign performance optimization
• Experience with A/B testing, conversion optimization, and retention marketing strategies
• Strong copywriting abilities for digital channels with understanding of mobile-first messaging
• Analytical mindset with proficiency in marketing analytics and reporting tools
• Detail-oriented approach to campaign QA, testing, and troubleshooting
• Experience working with large-scale consumer audiences (100K+ preferred)

PREFERENCES

We welcome all talented contractors to apply even if you don't have all these preferred attributes

• Passion for mission-driven work and understanding of recovery/wellness communities
• Lived experience as a peer in recovery
• Desire to apply anti-racism and anti-oppression principles and practices to lifecycle marketing

CONTRACT TERMS

• This is a contract position
• Number of hours: 20 per week
• Location: Anywhere in the Continental United States
• Schedule: Flexible
• Term: 6 months

ABOUT US

The Phoenix's mission is to build a sober active community that fuels resilience and harnesses the transformational power of connection so that together we rise, recover, and live. Through activities such as CrossFit, book clubs, rock climbing, art socials, yoga, and meditation, participants build confidence, self-respect, and community. The Phoenix offers free programs, both in person and online, for anyone with 48 hours of sobriety. Since 2006, we have served hundreds of thousands of individuals with the help of thousands of volunteers across the country.

At The Phoenix, we welcome people from all backgrounds and strive to create a healing-centered environment that allows everyone to bring their authentic selves to the workplace. We seek to create a workplace environment that accurately reflects the diverse communities we serve. We understand that voices of varied experiences and perspectives are central to our mission and our impact. We do not discriminate on the basis of race, color, religion, creed, gender, gender expression, pregnancy, genetic information, age, national origin, ancestry, disability, marital status, sexual orientation, or military status.

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