Contract Social Media & Publicity Associate

Tapas; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

An established industry player in digital publishing is seeking a dynamic Social Media & Publicity Associate. This exciting role involves supporting the growth of social media platforms and driving publicity for original content. You'll be at the forefront of engaging with pop culture enthusiasts, crafting compelling content, and collaborating with creative teams. If you have a passion for storytelling and a knack for digital marketing, this position offers a unique opportunity to make a significant impact in the world of webcomics and entertainment. Join a vibrant team that values creativity and innovation, and help shape the future of engaging content for global audiences!

Qualifications

• Bachelor's degree in Communications, Marketing, or English preferred.
• Strong copywriting and storytelling skills are essential.

Responsibilities

• Plan and execute social media strategies and monitor performance metrics.
• Create and manage email lists for publicity outreach.

Skills

Social Media Marketing

Copywriting

Content Creation

Digital Marketing

Organizational Skills

Bilingual in Korean

Education

Bachelor’s degree in Communications

Bachelor’s degree in Marketing

Bachelor’s degree in English

Tools

Photoshop

Canva

Google Suite

Slack

Monday.com

Basecamp

Job description

Location: Remote (with potential for in-office opportunities in Culver City)

Employment Type: Full-Time, 6-Month Contract (with the possibility of extension)

About Tapas Entertainment:

Tapas Entertainment, Inc. is a leading digital publisher and entertainment platform for webcomics, web novels, and original IP development. We are passionate about storytelling and bringing engaging content to global audiences.

We are seeking a talented and motivated Social Media & Publicity Associate to join our team. This role will support the growth and engagement of our social media platforms while driving publicity efforts for Tapas Originals and K-Comics. If you're a pop culture enthusiast with a deep passion for webcomics and a keen understanding of social media and digital marketing, we’d love to hear from you!

Responsibilities:

• Social Media Marketing: Plan and execute social media strategies, write engaging content, create visuals, monitor comments, and report on performance metrics.
• Team Coordination: Work with Kakao Entertainment (KKE) and Tapas Entertainment, Inc. (TEI) social media teams to ensure cohesive scheduling and publishing of posts.
• Design and Copywriting: Oversee the creation of visual content and craft compelling copy for social media posts to enhance engagement.
• Artist/Author Interviews: Conduct and optimize on-camera and email interviews for social media, ensuring engaging content across platforms.
• Publicity Outreach: Create and manage email lists, write and edit pitch letters, and reach out to media contacts to secure reviews and coverage for both K-Comics and Tapas Originals titles.
• Video Content Creation: Edit and create short-form videos (TikTok, Reels, YouTube Shorts) and assist in coaching team members for on-camera appearances.

Qualifications:

• Bachelor’s degree in Communications, Marketing, English, or a related field; recent graduates or graduating seniors (preferred).
• Passion for webcomics—particularly Korean and Chinese webcomics—is essential.
• Experience with Photoshop, Canva, Dropbox, or similar design/content tools.
• Familiarity with tools such as Google Suite, Slack, Monday.com, and Basecamp (preferred).
• Strong copywriting and storytelling skills with a keen eye for engaging digital content.
• Solid understanding of social media marketing, digital engagement strategies, and audience growth.
• Excellent organizational and communication skills with the ability to multitask in a fast-paced environment.
• Bilingual in Korean (preferred but not required).
• Deep knowledge of pop culture, internet trends, and social media dynamics—you know what’s trending and how to leverage it!