【Contract, Hybrid work】Oral Health Associate Brand Manager

Haleon; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Haleon seeks a Brand Manager to drive brand strategies and manage key brands within their portfolio. The successful candidate will oversee market activation, brand equity management, and execution of marketing plans, contributing to sales and growth objectives in the consumer healthcare sector. Candidates with experience in brand marketing, strong analytical and leadership skills, and a passion for innovative brand building are encouraged to apply.

Qualifications

• Experience in FMCG, Consumer Healthcare, or related industries.
• Fluency in English needed for effective communication.
• Ability to lead and manage cross-functional teams.

Responsibilities

• Lead market activation planning and drive brand growth strategies.
• Manage brand equity and localize global marketing toolkits.
• Oversee P&L responsibilities, ensuring financial performance.

Skills

Brand Marketing

Strategic Marketing Planning

Analytical Skills

Consumer Insights

Financial Acumen

Communication

Education

Bachelor's degree in Marketing or related field

Job description

Are you looking for a brand management role that allows you to drive robust customer insights and deliver distinctive brand campaigns? If so, this Brand Manager role could be an ideal position to explore.

As a Brand Manager, you will be responsible for select Core brands within the business portfolio. You will oversee the effective deployment of global strategies and execute across all areas of the marketing mix to achieve short-term and long-term brand sales and profit objectives.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Lead the development of annual market activation planning focused on 3-year growth drivers, working with a brand centric cross-functional team

• Manage brand equity through successful deployment and localization of global toolkits

• Execute global innovation vision board

• Assess the business growth opportunities leveraging consumer insights, idea generation and business case development.

• Identify Korea consumers’ needs and wants for Oral Health products & our brands, and provide inputs to Research & Development to design the right product to win in the market

• Lead creative/digital agencies to develop communication ideas and execute multiple campaigns

• Develop integrated consumer communication campaigns, including digital, social, PR, and deploy/guide to cross functional team with strong partnership

• Plan annual marketing budget to achieve the desired brand performance and monitor and control marketing budget to ensure compliance to company objectives and optimize spends for effective utilization of the investments.

• Be accountable for delivery of annual brand Profit & Loss (P&L), including sales and profit results and actively manage budget items

• Day to day brand situation analysis and presentation material development

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Relevant experience in Brand Marketing with preferred categories such as FMCG, Consumer Healthcare, Cosmetics.

• Strong knowledge in strategic marketing planning and demonstrate cross functional leadership

• Drive for results, resilient, persistent, passionate, innovative, and having a sense of urgency.

• Analytical skills & marketing executional fundamentals

• Experience delivering insights-based consumer communications delivering brand share growth

• Fluent English skills in writing, verbal communication, and presentation.

• Strong financial capabilities and business acumen

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• Ability to collaborate with global teams and deliver results in a matrix organization

• Experience working in a fast paced, entrepreneurial environment

• Ability to adapt and work effectively within a variety of situations including organizational changes and changes in job demands

• Experience in leading people in both project-based and day-to-day situations is a plus

Why Haleon?

Our values and expectations are at the heart of everything we do and form an important part of our culture.

These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:

• Operating at pace and agile decision-making – using evidence and applying judgement to balance pace, rigour and risk.

• Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.

• Continuously looking for opportunities to learn, build skills and share learning.

• Sustaining energy and well-being

• Building strong relationships and collaboration, honest and open conversations.

• Budgeting and cost-consciousness

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Accommodation Requests

If you require a reasonable accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific accommodations you are requesting. We’ll provide all reasonable accommodations to support you throughout the recruitment process and treat all information you provide us in confidence.